Rating Change
Rothschild & Co analysts downgraded Shopify Inc. (NASDAQ:SHOP) from Buy to Neutral on July 21, 2026.
Rating Change Rothschild & Co analysts downgraded Shopify Inc. (NASDAQ:SHOP) from Buy to Neutral on July 21, 2026. Market Context Shopify Inc.

Rothschild & Co analysts downgraded Shopify Inc. (NASDAQ:SHOP) from Buy to Neutral on July 21, 2026.
Shopify Inc. operates in the Technology sector. The stock currently trades at $122.88 with a market capitalization of $214.5B. The stock has declined 1.8% over the past 52 weeks.
Analyst downgrades can weigh on a stock in the short term as institutional investors who follow Rothschild & Co's research adjust their positions. However, downgrades also sometimes create buying opportunities if the market overreacts to the rating change. The reasoning behind the downgrade matters more than the rating itself.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Among the 10 most recent ratings: 7 Buy, 3 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Jul 21, 2026 | Rothschild & Co | Neutral | N/A |
| Jul 13, 2026 | Jefferies | Buy | N/A |
| Jul 10, 2026 | Stifel | Buy | N/A |
| May 06, 2026 | UBS | Neutral | N/A |
| May 06, 2026 | Canaccord Genuity | Buy | N/A |
Related Tools: Analyst Ratings Dashboard | View SHOP Stock Page
A Neutral rating from Rothschild & Co reflects the analyst's outlook on Shopify Inc. (NASDAQ:SHOP). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the SHOP forecast page.
Current market data
NASDAQ · SHOP
$152.90
Down: -$7.13 · -4.66%
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