Rating Change
Keefe, Bruyette & Woods reiterated its Underperform rating on SoFi Technologies, Inc. (NASDAQ:SOFI) on October 28, 2026.
reiterateNASDAQ:SOFI
Keefe, Bruyette & Woods Reiterates Underperform Rating on SoFi Technologies, Inc. (SOFI)
Keefe, Bruyette & Woods reiterated its Underperform rating on SoFi Technologies, Inc. (NASDAQ:SOFI) on October 28, 2026.
At publication ·
What changed
SoFi Technologies, Inc. (NASDAQ:SOFI) · reiterate
- Firm
- Keefe, Bruyette & Woods
- Rating
- Underperform to Underperform
- Price at event
- $17.14
- Market capitalization
- $32.6B
At a glance
Key takeaways
- Keefe, Bruyette & Woods maintained an Underperform rating on SoFi Technologies on October 28, 2026.
- SoFi stock trades at $17.14 with a $32.6 billion market cap and has fallen 45.9% over the past 52 weeks.
- Among the 10 most recent analyst ratings, SoFi has 4 Buy, 5 Hold, and 1 Sell recommendation.
- Analyst ratings represent one input among many factors for investment decisions, with mixed predictive power on their own.
Market Context
SoFi Technologies, Inc. operates in the Financial Services sector. The stock currently trades at $17.14 with a market capitalization of $32.6B. The stock has declined 45.9% over the past 52 weeks.
Analyst coverage from Keefe, Bruyette & Woods provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for SoFi Technologies, Inc.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for SoFi Technologies, Inc.
Among the 10 most recent ratings: 4 Buy, 5 Hold, 1 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Oct 28, 2026 | TD Cowen | Hold | N/A |
| Oct 28, 2026 | Scotiabank | Sector Outperform | N/A |
| Oct 28, 2026 | StoneX | Buy | N/A |
| Oct 28, 2026 | Wells Fargo | Equal-Weight | N/A |
| Oct 28, 2026 | Keefe, Bruyette & Woods | Underperform | N/A |
Related Tools: Analyst Ratings Dashboard | View SOFI Stock Page
Frequently Asked Questions
What does the Underperform rating mean for SOFI?
A rating of Underperform from Keefe, Bruyette & Woods reflects the analyst's outlook on SoFi Technologies, Inc. (NASDAQ:SOFI). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the SOFI forecast page.
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