Rating Change
BTIG analysts downgraded Upbound Group, Inc. (NASDAQ:UPBD) from Buy to Neutral on July 31, 2026.
Rating Change BTIG analysts downgraded Upbound Group, Inc. (NASDAQ:UPBD) from Buy to Neutral on July 31, 2026. Market Context Upbound Group, Inc.

BTIG analysts downgraded Upbound Group, Inc. (NASDAQ:UPBD) from Buy to Neutral on July 31, 2026.
Upbound Group, Inc. operates in the Technology sector. The stock currently trades at $18.99 with a market capitalization of $1.1B. The stock has declined 5.2% over the past 52 weeks.
Analyst downgrades can weigh on a stock in the short term as institutional investors who follow BTIG's research adjust their positions. However, downgrades also sometimes create buying opportunities if the market overreacts to the rating change. The reasoning behind the downgrade matters more than the rating itself.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Among the 10 most recent ratings: 8 Buy, 2 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Jul 31, 2026 | BTIG | Neutral | N/A |
| Jul 07, 2026 | TD Cowen | Buy | N/A |
| Jan 08, 2026 | TD Cowen | Buy | N/A |
| Oct 31, 2025 | TD Cowen | Buy | N/A |
| Oct 31, 2025 | BTIG | Buy | N/A |
Related Tools: Analyst Ratings Dashboard | View UPBD Stock Page
A Neutral rating from BTIG reflects the analyst's outlook on Upbound Group, Inc. (NASDAQ:UPBD). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the UPBD forecast page.
Current market data
NASDAQ · UPBD
$18.42
Up: +$0.49 · +2.66%
Live quote updated
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