Transaction Details A director at The Coca-Cola Company (NYSE:KO) has made a significant stock purchase, according to a Form 4 filing with the Securities and Exchange Commission.…
A director at The Coca-Cola Company (NYSE:KO) has made a significant stock purchase, according to a Form 4 filing with the Securities and Exchange Commission.
Quincey James, serving as , purchased 268,780 shares on July 29, 2026 at an average price of $45.44 per share. The total transaction was valued at $6.6M.
Following this transaction, Quincey James now owns 268,780 shares of The Coca-Cola Company stock. The Coca-Cola Company's stock currently trades at $87.59.
Insider purchases are widely considered one of the most reliable bullish indicators in equity markets. Unlike selling — which can happen for personal financial reasons — buying requires the insider to commit their own capital, suggesting genuine confidence in the company's future. When a buys shares, they're betting their own money on outcomes they have direct visibility into.
At $6.6 million, this transaction stands out as a significant commitment. Trades of this size from corporate insiders typically attract attention from institutional investors and analysts who track Form 4 filings for early signals about company direction.
Insider transaction data is reported to the SEC via Form 4 filings, typically within two business days of the trade. Investors can track insider activity alongside other metrics — such as institutional flows, short interest, and technical indicators — to build a more complete picture of market sentiment around The Coca-Cola Company.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jul 29, 2026 | Quincey James | Sell | 122,833 | $13.1 million |
| Jul 29, 2026 | Quincey James | Buy | 268,780 | $6.6 million |
| Jul 28, 2026 | Quincey James | Sell | 122,833 | $34.3 million |
| Jul 28, 2026 | Quincey James | Buy | 503,973 | $17.3 million |
| Jun 10, 2026 | MANN JENNIFER K | Sell | 157,400 | $2.0 million |
Related Tools: Insider Trades Tracker | View KO Stock Page
Insider large_purchases at The Coca-Cola Company (NYSE:KO) are reported to the SEC via Form 4 filings. While a single transaction doesn't predict future stock performance, patterns of insider buying can signal management confidence.
Monitor all insider transactions on the KO insider trades page or the Insider Trades Tracker.
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