Rating Change
Goldman Sachs analysts upgraded Zeta Global Holdings Corp. (NYSE:ZETA) from Neutral to Buy on October 16, 2026.
upgradeNYSE:ZETA
Zeta Global Holdings Corp. (ZETA) Upgraded to Buy at Goldman Sachs
Goldman Sachs analysts upgraded Zeta Global Holdings Corp. (NYSE:ZETA) from Neutral to Buy on October 16, 2026.
At publication ·
What changed
Zeta Global Holdings Corp. (NYSE:ZETA) · upgrade
- Firm
- Goldman Sachs
- Rating
- Neutral to Buy
- Price at event
- $32.26
- Market capitalization
- $4.8B
At a glance
Key takeaways
- Goldman Sachs upgraded Zeta Global Holdings (ZETA) from Neutral to Buy on October 16, 2026.
- The stock trades at $32.26 with a $4.8B market cap and has gained 74.1% over the past 52 weeks.
- All 10 most recent analyst ratings are Buy or Outperform, with no Hold or Sell ratings.
- Analyst upgrades can act as near-term price catalysts, but consensus recommendations alone have mixed predictive power.
Market Context
Zeta Global Holdings Corp. operates in the Technology sector. The stock currently trades at $32.26 with a market capitalization of $4.8B. The stock has gained 74.1% over the past 52 weeks.
Analyst upgrades often act as catalysts for near-term price movement, particularly when they come from major firms with significant institutional following. Goldman Sachs's upgrade suggests their analysts see improving fundamentals, a more favorable risk-reward profile, or upcoming catalysts that could drive the stock higher.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for Zeta Global Holdings Corp.
Among the 10 most recent ratings: 10 Buy, 0 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Oct 16, 2026 | Goldman Sachs | Buy | N/A |
| Oct 12, 2026 | Roth Capital | Buy | N/A |
| Oct 09, 2026 | Needham | Buy | N/A |
| Oct 09, 2026 | RBC Capital | Outperform | N/A |
| Oct 09, 2026 | Truist Securities | Buy | N/A |
Related Tools: Analyst Ratings Dashboard | View ZETA Stock Page
Frequently Asked Questions
What does the Buy rating mean for ZETA?
A rating of Buy from Goldman Sachs reflects the analyst's outlook on Zeta Global Holdings Corp. (NYSE:ZETA). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the ZETA forecast page.
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