Stock Advisor vs Morningstar: The Short Answer
These two services solve fundamentally different problems. Motley Fool Stock Advisor ($199/year) tells you exactly which stocks to buy — two new picks per month, delivered to your inbox. Morningstar Investor ($249/year) gives you the research tools and data to find undervalued stocks yourself.
If you want someone to do the stock picking for you, get Stock Advisor. If you want to become a better investor who can evaluate stocks independently, get Morningstar. That's the core difference, and everything else flows from it.
What Each Service Actually Does
Motley Fool Stock Advisor
Stock Advisor is a stock-picking service. Every month, the Motley Fool team (co-founded by Tom and David Gardner) publishes two new stock recommendations with detailed write-ups explaining their thesis.
What you get:
- 2 new stock picks per month — specific companies with buy-now recommendations
- Best Buys Now list — their current top picks from the active recommendation pool
- Starter Stocks — a curated list of foundational holdings for new investors
- Community access — discussion boards with other members
- Full recommendation history — every past pick with current performance
The approach is growth-oriented and long-term. Stock Advisor typically recommends holding for 3-5+ years. They focus on companies with strong competitive advantages, innovative products, and large addressable markets.
Stock Advisor claims a cumulative return of over 900% since its inception in 2002, significantly outperforming the S&P 500 over the same period.
Morningstar Investor
Morningstar Investor is a research platform. It doesn't tell you what to buy. It gives you the data, analysis, and tools to figure that out yourself.
What you get:
- Fair value estimates — analyst-calculated intrinsic values for 1,500+ stocks
- Economic moat ratings — Wide, Narrow, or None competitive advantage assessments
- Star ratings — 1-5 scale based on current price vs. fair value
- Analyst reports — in-depth research on individual stocks with bull/bear cases
- Portfolio X-Ray — breaks down your holdings by sector, geography, and risk
- Fund and ETF research — the gold standard for mutual fund analysis
- Stock screener — filter by valuation, moat, star rating, and more
Morningstar's approach is value-oriented and analytical. Their analysts build detailed financial models to determine what companies are actually worth, then flag the ones trading below that value.
Research Style: Done-For-You vs. Do-It-Yourself
This is the make-or-break distinction.
Stock Advisor is a fish delivery service. Every two weeks, they hand you a fish (stock pick) with a note explaining why it's a good fish. Your job is to put it in your portfolio and wait.
Morningstar is a fishing school with premium equipment. They teach you how to evaluate companies, give you the best rods and reels (fair value estimates, moat ratings, screeners), and point you toward well-stocked waters. But you're catching your own fish.
Neither approach is wrong. It depends on how involved you want to be:
- Low involvement? Stock Advisor. Follow the picks, check in quarterly. Time commitment: 30 minutes per month.
- High involvement? Morningstar. Screen for undervalued stocks, read analyst reports, build your own thesis. Time commitment: 2-4 hours per week.
Performance Track Records
Stock Advisor's Track Record
Motley Fool claims Stock Advisor has returned over 900% since 2002, roughly tripling the S&P 500's performance over the same period. Some individual picks have been massive winners — early recommendations of companies like Netflix, Amazon, and Nvidia generated life-changing returns for long-term holders.
The caveat: this is the average of all picks. Individual recommendations vary widely. Some picks underperform or lose money. The overall track record is strong, but it requires patience and discipline to hold through volatility.
Morningstar's Track Record
Morningstar doesn't have a single "performance number" because it's a research platform, not a pick service. However, studies have shown that buying 5-star stocks (trading significantly below Morningstar's fair value) and avoiding 1-star stocks (significantly overvalued) has historically generated alpha over long periods.
Morningstar's real value isn't in a single track record — it's in helping you avoid bad decisions. The fair value estimates provide an anchor that prevents you from overpaying for popular stocks, and the moat ratings help you identify companies that can sustain their competitive position.
Pricing Comparison
| Feature | Stock Advisor | Morningstar Investor |
|---|
| Annual price | $199/year | $249/year |
| Monthly option | No | $34.95/month |
| Trial | 30-day money-back guarantee | 7-day free trial |
| Upsells | Heavy (Rule Breakers, Epic, etc.) | Minimal |
Stock Advisor is $50/year cheaper. Both are reasonable for what they offer. The bigger cost consideration is upselling: Motley Fool will aggressively market their higher-tier services ($299-$13,999/year), while Morningstar mostly leaves you alone after subscribing.
Pros and Cons Side by Side
| Stock Advisor | Morningstar Investor |
|---|
| Best for | Hands-off investors who want picks | Self-directed investors who want research |
| Time required | 30 min/month | 2-4 hours/week |
| Stock picks | Yes — 2 per month | No — you find your own |
| Research depth | Good write-ups on recommended stocks | Institutional-grade analysis on 1,500+ stocks |
| Fund/ETF coverage | Minimal | Industry-leading |
| Portfolio tools | Basic | Excellent (X-Ray analysis) |
| Investing style | Growth-oriented, long-term | Value-oriented, fundamentals-driven |
| Learning value | Moderate — learn from pick rationale | High — develop independent analysis skills |
Who Should Choose Stock Advisor?
- Beginners who want a simple system: buy the picks, hold long-term
- Busy investors who don't have time for deep research
- Growth investors looking for innovative, high-potential companies
- Anyone who wants a proven track record of outperforming the market
Read our full Motley Fool Stock Advisor review.
Who Should Choose Morningstar?
- Self-directed investors who enjoy analyzing companies
- Value investors who want fair value estimates and moat analysis
- Fund investors who need the best mutual fund and ETF research
- Portfolio builders who want X-Ray analysis and allocation tools
- Investors who want to develop their own analytical skills
Read our full Morningstar Investor review.
Our Verdict
For most investors — especially those early in their journey — Stock Advisor is the better starting point. It's cheaper, requires less time, and gives you actionable picks backed by a strong long-term track record. You can start building wealth while you're still learning.
As your portfolio grows and you want more control over your investment decisions, Morningstar Investor becomes increasingly valuable. The fair value estimates, moat ratings, and portfolio tools give you a research edge that grows with your skill level.
The ideal progression: start with Stock Advisor to build a core portfolio, then add Morningstar when you're ready to go deeper. Some experienced investors keep both — Stock Advisor for ideas, Morningstar for validation.
Frequently Asked Questions
Is Motley Fool better than Morningstar?
Motley Fool Stock Advisor is better for investors who want specific stock picks delivered to them. Morningstar is better for self-directed investors who want research tools to find undervalued stocks on their own. They serve different needs.
Is Morningstar worth it if I already have Stock Advisor?
Yes, if you want to validate Stock Advisor picks with independent research. Morningstar's fair value estimates can help you determine whether a Motley Fool recommendation is attractively priced or already overvalued. The two services complement each other well.
Which has better stock picks?
Stock Advisor provides explicit stock picks. Morningstar doesn't — it provides research and ratings that help you find your own. Stock Advisor's track record of 900%+ returns since 2002 is impressive, but individual results depend on which picks you follow and how long you hold.
Can beginners use Morningstar?
Yes, but there's a steeper learning curve. Morningstar's star ratings and fair value estimates are easy to understand conceptually, but getting full value from the platform requires understanding valuation basics, reading analyst reports, and using the screener effectively. Stock Advisor has a lower barrier to entry for complete beginners.
