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Better Choice Company Inc. logo

AMEX · BTTR

Better Choice Company Inc.

Consumer Defensive · Packaged Foods

$2.12

Up+$0.17 (+8.72%)

Updated Aug 14, 2026, 12:09 PM

SID Score

Composite research score

Smart Money

Institutional and insider signal

Market cap
5.13M
P/E ratio
-0.67
Dividend yield
0.00%
52-week range
— – —
Volume
55.41K
Avg. volume
148.33K

Price performance

BTTR price history

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Overview

Company profile and research snapshot.

Company profile

Better Choice Company Inc. operates as an animal health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products. The company provides its products for dogs, cats, and pet parents under the Halo and TruDog brand names. Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores. It has operations in the United States, Canada, China, and Asia. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 11, 2019. Better Choice Company Inc. was founded in 1986 and is based in Tampa, Florida.

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Analyst outlook

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Consensus
Average target
Implied upside
Analysts
BTTR recent ratings
DateFirmRatingTarget
Sep 16, 2024ThinkEquityBuy
Jul 26, 2021Roth CapitalBuy
Jul 15, 2021DA DavidsonBuy
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