ChartMill · Oct 10, 2026
AppLovin (NASDAQ:APP): Affordable Growth at a Reasonable Valuation
AppLovin (APP) blends strong growth, high profitability, and reasonable valuation, fitting the Affordable Growth profile for quality-focused investors.
AP
NASDAQ · APP
AppLovin Corporation
Technology · Software - Application
$277.04
Down-$3.08 (-1.10%)
Updated Oct 10, 2026, 11:08 PM
SID Score
4.4/10
Composite research score
Smart Money
51/100
Neutral
- Market cap
- 147.09B
- P/E ratio
- 44.1
- Dividend yield
- 0.00%
- 52-week range
- $266.84 – $734.77
- Volume
- 3.32M
- Avg. volume
- 5.44M
Price performance · APP
APP price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 9, 2026
APP closed at $277.04 after 21 trading sessions, down 14.48% for the selected period.
- Last close
- $277.04
- Period change
- -14.48%
- Period low
- $268.22
- Period high
- $334.24
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 9, 2026 | $281.53 | $282.49 | $275.35 | $277.04 | 3.32M |
| Oct 8, 2026 | $276.08 | $280.12 | $271.10 | $280.12 | 6.13M |
| Oct 7, 2026 | $274.845 | $281.34 | $269.41 | $281.29 | 3.53M |
| Oct 6, 2026 | $282.73 | $283.7599 | $276.66 | $278.78 | 4.37M |
| Oct 5, 2026 | $270.615 | $287.20 | $270.00 | $281.97 | 6.9M |
| Oct 2, 2026 | $270.175 | $279.94 | $266.84 | $268.22 | 8.97M |
| Oct 1, 2026 | $291.00 | $291.545 | $275.13 | $281.31 | 8.02M |
| Sep 30, 2026 | $299.50 | $303.1699 | $290.36 | $290.43 | 6.73M |
| Sep 29, 2026 | $309.00 | $313.38 | $304.84 | $305.66 | 3.73M |
| Sep 28, 2026 | $322.045 | $322.738 | $306.88 | $308.24 | 4.17M |
| Sep 25, 2026 | $312.50 | $316.01 | $308.33 | $310.75 | 3.02M |
| Sep 24, 2026 | $315.50 | $320.445 | $308.24 | $312.47 | 3.97M |
| Sep 23, 2026 | $315.90 | $316.50 | $304.77 | $315.25 | 6.81M |
| Sep 22, 2026 | $333.00 | $333.605 | $323.68 | $328.73 | 3.43M |
| Sep 21, 2026 | $309.69 | $336.94 | $306.80 | $330.17 | 6M |
| Sep 18, 2026 | $323.39 | $328.15 | $307.76 | $308.06 | 10.96M |
| Sep 17, 2026 | $331.86 | $333.4309 | $314.82 | $321.60 | 4.54M |
| Sep 16, 2026 | $333.58 | $336.44 | $322.01 | $326.56 | 3.53M |
| Sep 15, 2026 | $328.325 | $334.46 | $323.8025 | $331.46 | 6.6M |
| Sep 14, 2026 | $324.04 | $338.34 | $320.40 | $334.24 | 5.06M |
| Sep 11, 2026 | $315.54 | $325.5999 | $311.68 | $323.96 | 3.76M |
Latest APP news
The latest Smart Investors Daily articles mentioning APP.
Stock researchCompany · Overview
Company
Market Activity
Research & News
APP research
Overview
Company profile and research snapshot.
Company profile
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is AXON 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $730.55
- Implied upside
- —
- Analysts
- 20
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 8, 2026 | Jefferies | Buy | — |
| Oct 6, 2026 | Needham | Buy | — |
| Sep 14, 2026 | Morgan Stanley | Overweight | — |
| Sep 8, 2026 | BTIG | Buy | — |
| Sep 1, 2026 | Evercore ISI Group | Outperform | — |
News briefing
Generated Oct 10, 2026, 9:05 PM
Why Is APP Down Today?
AppLovin shares declined 1.10% today amid a mixed backdrop of analyst commentary and ongoing market headwinds that have plagued the stock for the past year. While some analysts see compelling value and upside potential following the 56% annual decline, legal concerns and broader sector challenges continue to weigh on sentiment.
Bottom line: AppLovin presents a classic 'fallen angel' scenario where a 56% annual decline has attracted analyst interest and upgrade momentum, yet unresolved legal issues and sector-wide challenges create meaningful risks. Investors should monitor Q4 earnings for evidence of e-commerce growth acceleration and updates on litigation exposure before committing capital.
Yahoo · Oct 9, 2026
AppLovin Has Lost 56% in a Year: Needham Sees 70% Upside
Key TakeawaysAppLovin shares have lost 56% over the past year, but Needham kept its Buy rating and $475 price target on Oct. 6, implying 70% upside.
SeekingAlpha · Oct 9, 2026
AppLovin: Why I'm Upgrading To Buy Following The Recent Pullback
AppLovin is upgraded to Buy, reflecting renewed confidence in its e-commerce advertising expansion and robust financials. Click for this APP stock update.
Yahoo · Oct 9, 2026
What Does AppLovin (APP) Need To Answer In The Kids Ads Lawsuit?
San Diego County filed a lawsuit against AppLovin (NasdaqGS:APP) alleging improper data collection and ad targeting in children's games. The complaint accuses AppLovin of serving inappropriate ads to under-13 users and mishandling their personal information in violation of child privacy rules. County officials claim the ad tech group failed to obtain required parental consent before tracking young players across certain mobile titles. Beyond the San Diego County lawsuit over kids' ads and...
AI research layers
Interpretive context generated from the platform’s current data sources.
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