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Smart Investors Daily
DR

NASDAQ · DRCTW

Direct Digital Holdings, Inc.

Communication Services · Advertising Agencies

$0.45

Down-$0.01 (-1.41%)

Updated Sep 12, 2026, 9:54 PM

SID Score

Composite research score

Smart Money

Institutional and insider signal

Market cap
6.77M
P/E ratio
-0.11
Dividend yield
0.00%
52-week range
— – —
Volume
3.41K
Avg. volume
0

Price performance

DRCTW price history

1M range · 0 trading sessions · Daily adjusted prices

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DRCTW research

Overview

Company profile and research snapshot.

Company profile

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

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