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NASDAQ · FORR

Forrester Research, Inc.

Industrials · Consulting Services

$12.48

Up+$0.04 (+0.32%)

Updated Oct 25, 2026, 6:47 PM

SID Score

5.5/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
137.58M
P/E ratio
-1.63
Dividend yield
0.00%
52-week range
$4.88 – $12.75
Volume
101.28K
Avg. volume
108.46K

Price performance · FORR

FORR price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 23, 2026

FORR closed at $12.48 after 20 trading sessions, up 10.15% for the selected period.

Last close
$12.48
Period change
+10.15%
Period low
$11.09
Period high
$12.48
Daily close
View OHLC price history
FORR OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 23, 2026$12.34$12.48$12.20$12.48101.28K
Oct 22, 2026$11.96$12.69$11.96$12.44101.43K
Oct 21, 2026$12.12$12.15$11.735$11.90106.59K
Oct 20, 2026$11.79$12.21$11.77$12.1684.43K
Oct 19, 2026$11.68$11.75$11.42$11.7169.03K
Oct 16, 2026$11.97$12.02$11.72$11.7588.02K
Oct 15, 2026$11.80$12.37$11.75$11.93592.23K
Oct 14, 2026$11.78$11.90$11.705$11.7181.53K
Oct 13, 2026$11.58$12.00$11.44$11.8775.04K
Oct 12, 2026$11.35$11.57$11.24$11.4979.94K
Oct 9, 2026$11.64$11.77$11.345$11.3971.95K
Oct 8, 2026$11.09$11.65$10.92$11.65123.04K
Oct 7, 2026$11.15$11.315$11.05$11.0971.03K
Oct 6, 2026$11.24$11.40$11.16$11.22571.77K
Oct 5, 2026$11.18$11.375$10.81$11.2388.64K
Oct 2, 2026$11.64$11.715$11.195$11.2285.69K
Oct 1, 2026$11.52$11.74$11.44$11.6194.4K
Sep 30, 2026$11.54$11.72$11.27$11.51293.16K
Sep 29, 2026$11.35$11.75$11.35$11.59111.34K
Sep 28, 2026$11.40$11.58$11.02$11.3398.96K

Latest FORR news

The latest Smart Investors Daily articles mentioning FORR.

Stock researchCompany · Overview

FORR research

Overview

Company profile and research snapshot.

Company profile

Forrester Research Inc provides independent research, data, and advisory services. It operates through the following segments: The Research segment develops and delivers research, connect, and analytics products; The consulting segment includes the revenues and the related costs of the company's consulting organization, and the Events segment is engaged in developing and hosting in-person and virtual events.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
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Average target
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Implied upside
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Analysts
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FORR recent ratings
DateFirmRatingTarget
Oct 30, 2023Barrington ResearchMarket Perform—
Jul 31, 2023Barrington ResearchOutperform—
May 15, 2023Barrington ResearchOutperform—
Feb 13, 2023Barrington ResearchOutperform—
Feb 28, 2019Maxim GroupBuy—
Open full forecast

News briefing

No generated briefing is available yet.

Yahoo · Oct 22, 2026

Forrester's 2027 B2B Go-To-Market Predictions: AI Agents Will Influence 75% Of B2B Purchase Decisions

According to Forrester's (Nasdaq: FORR) 2027 B2B go-to-market predictions, business buyers will increasingly deploy AI agents to handle tasks across the buying process, from supplier discovery and information gathering to contract-renewal analysis. While truly autonomous buying will remain concentrated in high-volume, low-risk, and repeatable purchases, the ubiquity of these agents will require providers to ensure that their systems and sellers can respond with speed, accuracy, and consistency.

Yahoo · Oct 22, 2026

Forrester's 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

According to Forrester's (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. As AI usage grows and martech vendors increasingly adopt usage-based pricing models, every agent interaction, generated asset, and automated workflow becomes a billable event. As a result, leaders will need to make tougher decisions and focus investments on AI initiatives that deliver measurable busines

Yahoo · Oct 22, 2026

Forrester's 2027 Asia Pacific Predictions: One In Three Large Enterprises Will Face A Shadow AI Agent Governance Problem

According to Forrester's (Nasdaq: FORR) 2027 Asia Pacific predictions, one in three large Asia Pacific (APAC) enterprises will uncover at least 10 employee-built shadow AI agents for every officially sanctioned agent. The rapid proliferation of shadow AI, combined with embedded SaaS capabilities, business-funded experiments, and locally selected AI platforms, will outpace institutional controls and create a new class of AI-driven technical debt: unmanaged risk, weakened governance, duplicated ca

AI research layers

Interpretive context generated from the platform’s current data sources.

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