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NASDAQ · SMPL

The Simply Good Foods Company

Consumer Defensive · Packaged Foods

$10.39

Down-$0.15 (-1.44%)

Updated Sep 11, 2026, 1:24 AM

SID Score

3.8/10

Composite research score

Smart Money

Institutional and insider signal

Market cap
1.88B
P/E ratio
18.09
Dividend yield
0.00%
52-week range
$9.88 – $28.28
Volume
2.27M
Avg. volume
1.73M

Price performance

SMPL price history

1M range · 19 trading sessions · Daily adjusted prices

SMPL closed at $10.39 after 19 trading sessions, down 7.07% for the selected period.

Last close
$10.39
Period change
-7.07%
Period low
$10.21
Period high
$11.49
Daily close
View OHLC price history
SMPL OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 9, 2026$10.61$10.745$10.125$10.392.27M
Sep 8, 2026$11.425$11.425$10.70$10.762.22M
Sep 4, 2026$11.34$11.47$11.19$11.451.3M
Sep 3, 2026$11.34$11.59$11.1854$11.491.92M
Sep 2, 2026$11.41$11.81$11.26$11.281.83M
Sep 1, 2026$11.31$11.82$11.23$11.382.64M
Aug 31, 2026$10.83$11.52$10.78$11.453.79M
Aug 28, 2026$10.29$10.94$10.29$10.931.73M
Aug 27, 2026$10.46$10.52$10.13$10.212.33M
Aug 26, 2026$10.81$10.885$10.51$10.541.25M
Aug 25, 2026$11.10$11.10$10.765$10.952.04M
Aug 24, 2026$10.90$11.115$10.895$10.971.07M
Aug 21, 2026$11.00$11.025$10.825$10.88988.75K
Aug 20, 2026$11.28$11.57$10.91$10.991.39M
Aug 19, 2026$11.05$11.60$11.045$11.452.74M
Aug 18, 2026$11.01$11.01$10.78$10.971.27M
Aug 17, 2026$11.17$11.17$10.785$10.841.44M
Aug 14, 2026$11.09$11.395$10.95$11.311.76M
Aug 13, 2026$11.08$11.299$10.91$11.181.99M

Latest SMPL news

The latest Smart Investors Daily articles mentioning SMPL.

SMPL research

Overview

Company profile and research snapshot.

Company profile

The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Average target
$29.50
Implied upside
Analysts
SMPL recent ratings
DateFirmRatingTarget
Aug 26, 2026TD CowenHold
Jul 10, 2026DA DavidsonNeutral
Jun 3, 2026BernsteinMarket Perform
Jun 2, 2026UBSNeutral
Apr 14, 2026BTIGNeutral
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News briefing

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Yahoo · Sep 4, 2026

1 of Wall Street’s Favorite Stocks Worth Investigating and 2 We Brush Off

The stocks in this article have caught Wall Street’s attention in a big way, with price targets implying returns above 20%. But investors should take these forecasts with a grain of salt because analysts typically say nice things about companies so their firms can win business in other product lines like M&A advisory.

AI research layers

Interpretive context generated from the platform’s current data sources.

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