NASDAQ · SMPL
Consumer Defensive · Packaged Foods
$9.96
Up+$0.04 (+0.43%)
Updated Oct 7, 2026, 5:35 PM
SID Score
3.8/10
Composite research score
Smart Money
—
Institutional and insider signal
Price performance · SMPL
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 6, 2026
SMPL closed at $9.96 after 21 trading sessions, down 7.43% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 6, 2026 | $10.02 | $10.10 | $9.89 | $9.96 | 1.61M |
| Oct 5, 2026 | $9.85 | $10.16 | $9.83 | $9.94 | 2.48M |
| Oct 2, 2026 | $9.94 | $10.01 | $9.68 | $9.83 | 1.54M |
| Oct 1, 2026 | $9.52 | $9.90 | $9.515 | $9.88 | 3.31M |
| Sep 30, 2026 | $9.64 | $9.67 | $9.47 | $9.49 | 2.93M |
| Sep 29, 2026 | $9.53 | $9.65 | $9.48 | $9.61 | 1.49M |
| Sep 28, 2026 | $9.52 | $9.78 | $9.44 | $9.60 | 2.03M |
| Sep 25, 2026 | $9.42 | $9.635 | $9.38 | $9.60 | 2.4M |
| Sep 24, 2026 | $9.61 | $9.715 | $9.375 | $9.43 | 1.72M |
| Sep 23, 2026 | $10.03 | $10.03 | $9.58 | $9.59 | 1.86M |
| Sep 22, 2026 | $10.19 | $10.235 | $9.985 | $10.01 | 1.31M |
| Sep 21, 2026 | $10.09 | $10.18 | $9.895 | $9.96 | 1.97M |
| Sep 18, 2026 | $9.86 | $10.18 | $9.76 | $10.13 | 4.95M |
| Sep 17, 2026 | $10.41 | $10.42 | $10.01 | $10.05 | 3.06M |
| Sep 16, 2026 | $9.83 | $10.35 | $9.83 | $10.19 | 2.09M |
| Sep 15, 2026 | $9.85 | $9.98 | $9.745 | $9.83 | 1.88M |
| Sep 14, 2026 | $10.04 | $10.31 | $9.83 | $9.94 | 2.9M |
| Sep 11, 2026 | $10.39 | $10.47 | $9.83 | $9.84 | 3.44M |
| Sep 10, 2026 | $10.35 | $10.435 | $10.035 | $10.24 | 2.23M |
| Sep 9, 2026 | $10.61 | $10.745 | $10.125 | $10.39 | 2.27M |
| Sep 8, 2026 | $11.425 | $11.425 | $10.70 | $10.76 | 2.22M |
The latest Smart Investors Daily articles mentioning SMPL.
Company
Market Activity
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SMPL research
Company profile and research snapshot.
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 26, 2026 | TD Cowen | Hold | — |
| Jul 10, 2026 | DA Davidson | Neutral | — |
| Jun 3, 2026 | Bernstein | Market Perform | — |
| Jun 2, 2026 | UBS | Neutral | — |
| Apr 14, 2026 | BTIG | Neutral | — |
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Yahoo · Sep 24, 2026
The end of the earnings season is always a good time to take a step back and see who shined (and who didn’t). Let’s take a look at how shelf-stable food stocks fared in Q2, starting with Simply Good Foods (NASDAQ:SMPL).
SeekingAlpha · Sep 21, 2026
Simply Good Foods (SMPL) remains a buy despite a 31.6% drop and lower FY2026 guidance; Quest/OWYN resilience plus valuation discount offer upside. See more.
Yahoo · Sep 11, 2026
Rock-bottom prices don’t always mean rock-bottom businesses. The stocks we’re examining today have all touched their 52-week lows, creating a classic investor’s dilemma: bargain opportunity or value trap?
Yahoo · Sep 8, 2026
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Interpretive context generated from the platform’s current data sources.
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The latest Smart Investors Daily articles mentioning SMPL.
