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NYSE · ADS

Bread Financial Holdings, Inc.

Financial Services · Financial - Credit Services

$56.80

Up+$0.65 (+1.16%)

Updated Aug 30, 2026, 10:10 AM

SID Score

Composite research score

Smart Money

Institutional and insider signal

Market cap
2.85B
P/E ratio
6.14
Dividend yield
0.00%
52-week range
— – —
Volume
463.84K
Avg. volume
985.53K

Price performance

ADS price history

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Overview

Company profile and research snapshot.

Company profile

Bread Financial Holdings Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings Inc. in March 2022. Bread Financial Holdings Inc. was founded in 1996 and is headquartered in Columbus, Ohio.

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Analyst outlook

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Consensus
Average target
$103.63
Implied upside
Analysts
ADS recent ratings
DateFirmRatingTarget
Mar 28, 2022Morgan StanleyEqual-Weight
Mar 17, 2022Wolfe ResearchPeer Perform
Feb 14, 2022Deutsche BankHold
Jan 28, 2022Morgan StanleyOverweight
Dec 6, 2021Morgan StanleyOverweight
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