Yahoo · Aug 7, 2026
Analysts Are Slashing Price Targets on AppLovin Stock. Here's Why.
AppLovin stock sinks as analysts lower price targets following Q2 earnings. Here’s how you should play APP shares at current levels.
AP
NYSE · APP
AppLovin Corporation
Technology · Software - Application
$303.76
Up+$8.91 (+2.93%)
Updated Aug 14, 2026, 12:16 AM
SID Score
4.6/10
Composite research score
Smart Money
37/100
Bearish
- Market cap
- 147.09B
- P/E ratio
- 44.1
- Dividend yield
- 0.00%
- 52-week range
- $303.17 – $738.01
- Volume
- 9.32M
- Avg. volume
- 5.44M
Price performance
APP price history
1M range · 20 trading sessions · Daily adjusted prices
APP closed at $303.76 after 20 trading sessions, down 30.09% for the selected period.
- Last close
- $303.76
- Period change
- -30.09%
- Period low
- $303.76
- Period high
- $434.48
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 12, 2026 | $319.25 | $319.65 | $303.17 | $303.76 | 9.32M |
| Aug 11, 2026 | $329.60 | $329.9352 | $318.12 | $318.68 | 8.03M |
| Aug 10, 2026 | $347.00 | $350.28 | $338.71 | $339.00 | 6.27M |
| Aug 7, 2026 | $337.54 | $350.93 | $336.67 | $346.80 | 7.74M |
| Aug 6, 2026 | $338.45 | $352.00 | $332.1918 | $335.67 | 15.24M |
| Aug 5, 2026 | $432.51 | $437.79 | $416.09 | $417.80 | 10.8M |
| Aug 4, 2026 | $418.33 | $426.90 | $405.33 | $419.70 | 7.15M |
| Aug 3, 2026 | $410.70 | $414.28 | $399.05 | $406.16 | 4.59M |
| Jul 31, 2026 | $397.90 | $398.16 | $377.71 | $395.90 | 15.45M |
| Jul 30, 2026 | $393.02 | $406.3799 | $390.0505 | $403.87 | 7.55M |
| Jul 29, 2026 | $413.535 | $420.85 | $397.15 | $399.46 | 5.61M |
| Jul 28, 2026 | $414.48 | $420.945 | $395.1501 | $418.22 | 5.58M |
| Jul 27, 2026 | $404.752 | $417.5799 | $401.45 | $412.73 | 5.15M |
| Jul 24, 2026 | $397.10 | $400.90 | $386.97 | $391.98 | 4.86M |
| Jul 23, 2026 | $414.26 | $414.89 | $396.50 | $398.86 | 5.36M |
| Jul 22, 2026 | $424.555 | $424.64 | $407.07 | $412.48 | 7.82M |
| Jul 21, 2026 | $419.09 | $434.60 | $418.00 | $428.69 | 4.86M |
| Jul 20, 2026 | $429.74 | $437.93 | $422.545 | $424.60 | 5.12M |
| Jul 17, 2026 | $421.43 | $431.39 | $413.63 | $424.54 | 5.63M |
| Jul 16, 2026 | $452.30 | $453.83 | $432.4001 | $434.48 | 5.17M |
Latest APP news
The latest Smart Investors Daily articles mentioning APP.
Stock researchCompany · Overview
APP research
Overview
Company profile and research snapshot.
Company profile
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is AXON 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $730.55
- Implied upside
- —
- Analysts
- 20
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 12, 2026 | BTIG | Buy | — |
| Aug 11, 2026 | B of A Securities | Neutral | — |
| Aug 7, 2026 | Citigroup | Buy | — |
| Aug 6, 2026 | Benchmark | Buy | — |
| Aug 6, 2026 | Wedbush | Outperform | — |
News briefing
No generated briefing is available yet.
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AppLovin Grows 53% and Beats on Profit. Here’s Why We’re Bullish.
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DoubleVerify's Fingerprints Are All Over This Takeover Profile
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AI research layers
Interpretive context generated from the platform’s current data sources.
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AI research layers have not been published yet.
