Yahoo · Sep 1, 2026
BFH or HASI: Which Is the Better Value Stock Right Now?
BFH vs. HASI: Which Stock Is the Better Value Option?
NYSE · BFH
Bread Financial Holdings, Inc.
Financial Services · Financial - Credit Services
$110.87
Down-$2.67 (-2.41%)
Updated Sep 9, 2026, 12:50 AM
SID Score
7.5/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 3.39B
- P/E ratio
- 7.32
- Dividend yield
- 0.78%
- 52-week range
- $53.83 – $114.53
- Volume
- 712.89K
- Avg. volume
- 752.55K
Price performance
BFH price history
1M range · 19 trading sessions · Daily adjusted prices
BFH closed at $110.87 after 19 trading sessions, up 2.65% for the selected period.
- Last close
- $110.87
- Period change
- +2.65%
- Period low
- $102.05
- Period high
- $113.40
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 4, 2026 | $107.07 | $110.97 | $107.05 | $110.87 | 712.89K |
| Sep 3, 2026 | $107.97 | $109.64 | $106.4361 | $108.79 | 408.75K |
| Sep 2, 2026 | $103.27 | $107.34 | $103.27 | $106.48 | 427.16K |
| Sep 1, 2026 | $103.00 | $105.08 | $100.77 | $102.05 | 457.2K |
| Aug 31, 2026 | $105.35 | $105.71 | $103.97 | $104.47 | 538.24K |
| Aug 28, 2026 | $108.67 | $109.13 | $105.65 | $105.74 | 476.69K |
| Aug 27, 2026 | $106.98 | $108.45 | $106.28 | $108.03 | 205.6K |
| Aug 26, 2026 | $107.61 | $108.27 | $104.88 | $107.56 | 353.55K |
| Aug 25, 2026 | $107.99 | $109.02 | $106.07 | $107.63 | 299.91K |
| Aug 24, 2026 | $105.89 | $108.54 | $105.12 | $105.19 | 285.95K |
| Aug 21, 2026 | $104.54 | $106.99 | $104.54 | $105.91 | 432.09K |
| Aug 20, 2026 | $108.14 | $108.14 | $102.02 | $103.18 | 927.12K |
| Aug 19, 2026 | $111.74 | $112.09 | $108.34 | $108.51 | 390.4K |
| Aug 18, 2026 | $110.78 | $112.05 | $110.01 | $111.10 | 374.71K |
| Aug 17, 2026 | $112.64 | $114.53 | $110.945 | $111.25 | 279.51K |
| Aug 14, 2026 | $111.59 | $113.8799 | $111.50 | $113.40 | 307.37K |
| Aug 13, 2026 | $111.11 | $112.15 | $110.17 | $111.63 | 413.6K |
| Aug 12, 2026 | $108.35 | $111.24 | $107.555 | $110.45 | 335.73K |
| Aug 11, 2026 | $108.85 | $110.56 | $107.55 | $108.01 | 539.63K |
Latest BFH news
The latest Smart Investors Daily articles mentioning BFH.
Stock researchCompany · Overview
BFH research
Overview
Company profile and research snapshot.
Company profile
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $68.50
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 25, 2026 | Wolfe Research | Outperform | — |
| Aug 3, 2026 | UBS | Buy | — |
| Jul 28, 2026 | Evercore ISI Group | Outperform | — |
| Jul 24, 2026 | RBC Capital | Sector Perform | — |
| Jul 24, 2026 | Barclays | Equal-Weight | — |
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SeekingAlpha · Aug 28, 2026
Bread Financial: Attractive Yield From A Seasoned Consumer Lender
Bread Financial offers robust consumer lending, boasting a long track record of positive net income. Click here to read an analysis of BFH stock now.
Fintel · Aug 26, 2026
Wolfe Research Upgrades Bread Financial Holdings (BFH)
Yahoo · Aug 26, 2026
Fans Score More: NFL Extra Points American Express® Credit Card Now Available
NFL Extra Points American Express Credit Card NFL Extra Points American Express Credit Card Bread Financial® to continue as issuer for the NFL Extra Points Credit Card program, with majority of clubs transitioning to the American Express Network NEW YORK and COLUMBUS, Ohio, Aug. 26, 2026 (GLOBE NEWSWIRE) -- American Express® (NYSE: AXP) and Bread Financial® (NYSE: BFH) today announced that the NFL Extra Points Credit Card program has launched on the American Express Network. NFL Extra Points Ame
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Interpretive context generated from the platform’s current data sources.
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