SeekingAlpha · Oct 16, 2026
Bread Financial: Attractive At Current Levels
Bread Financial Holdings appears fundamentally undervalued, offering a compelling risk-reward profile versus peers and sector medians. Click for more on BFH.
NYSE · BFH
Bread Financial Holdings, Inc.
Financial Services · Financial - Credit Services
$99.89
Down-$2.56 (-2.50%)
Updated Oct 26, 2026, 7:55 AM
SID Score
6.8/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 3.39B
- P/E ratio
- 7.32
- Dividend yield
- 0.86%
- 52-week range
- $59.26 – $114.53
- Volume
- 687.77K
- Avg. volume
- 752.55K
Price performance · BFH
BFH price history
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 23, 2026
BFH closed at $99.89 after 20 trading sessions, down 1.34% for the selected period.
- Last close
- $99.89
- Period change
- -1.34%
- Period low
- $96.94
- Period high
- $108.63
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 23, 2026 | $100.67 | $102.91 | $98.685 | $99.89 | 687.77K |
| Oct 22, 2026 | $106.50 | $109.43 | $101.5301 | $102.45 | 1.02M |
| Oct 21, 2026 | $106.34 | $108.68 | $105.985 | $108.63 | 863.02K |
| Oct 20, 2026 | $102.17 | $105.835 | $102.17 | $104.61 | 765.51K |
| Oct 19, 2026 | $102.20 | $103.735 | $101.11 | $102.45 | 498.89K |
| Oct 16, 2026 | $102.12 | $103.60 | $101.685 | $102.56 | 589.35K |
| Oct 15, 2026 | $99.49 | $101.83 | $98.15 | $101.31 | 468.11K |
| Oct 14, 2026 | $100.28 | $100.755 | $97.66 | $98.96 | 441.63K |
| Oct 13, 2026 | $101.98 | $103.77 | $100.54 | $102.31 | 390.05K |
| Oct 12, 2026 | $100.55 | $102.95 | $100.55 | $101.63 | 414.36K |
| Oct 9, 2026 | $100.25 | $102.13 | $99.375 | $100.58 | 715.05K |
| Oct 8, 2026 | $97.09 | $101.235 | $96.82 | $100.73 | 571.21K |
| Oct 7, 2026 | $97.09 | $98.395 | $96.60 | $97.64 | 494.7K |
| Oct 6, 2026 | $99.73 | $99.73 | $97.365 | $97.80 | 706.79K |
| Oct 5, 2026 | $97.88 | $100.16 | $96.15 | $98.90 | 417.77K |
| Oct 2, 2026 | $97.84 | $99.22 | $96.7501 | $98.05 | 448.85K |
| Oct 1, 2026 | $96.25 | $98.985 | $94.21 | $96.94 | 778.27K |
| Sep 30, 2026 | $100.04 | $100.72 | $97.39 | $97.75 | 466.32K |
| Sep 29, 2026 | $101.35 | $102.14 | $99.36 | $100.07 | 257.66K |
| Sep 28, 2026 | $102.18 | $102.77 | $100.68 | $101.25 | 506.15K |
Latest BFH news
The latest Smart Investors Daily articles mentioning BFH.
Stock researchCompany · Overview
Company
Market Activity
Research & News
BFH research
Overview
Company profile and research snapshot.
Company profile
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $68.50
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 23, 2026 | TD Cowen | Hold | — |
| Oct 23, 2026 | Barclays | Equal-Weight | — |
| Oct 6, 2026 | TD Cowen | Hold | — |
| Oct 5, 2026 | Barclays | Equal-Weight | — |
| Oct 1, 2026 | Evercore ISI Group | Outperform | — |
News briefing
No generated briefing is available yet.
Yahoo · Oct 15, 2026
Bread Financial Holdings (BFH) Expected to Beat Earnings Estimates: Can the Stock Move Higher?
Bread Financial (BFH) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Yahoo · Oct 14, 2026
Is the Options Market Predicting a Spike in Bread Financial Stock?
Investors need to pay close attention to BFH stock based on the movements in the options market lately.
Yahoo · Oct 9, 2026
Is Bread Financial Holdings (BFH) Undervalued Or Are Credit Risks Already Priced In?
Bread Financial Holdings (BFH) is back in focus as investors reassess what they are paying for its earnings. The stock trades on a P/E of about 6.8, well below consumer finance peers. Recent moves have been choppy. The share price is up 33.57% year to date and the 1-year total shareholder return is 88.10%. This indicates strong longer term momentum even after a 6.35% dip over the past month as investors weigh Bread Financial Holdings' low P/E against evolving views on its earnings risk and...
AI research layers
Interpretive context generated from the platform’s current data sources.
No results
AI research layers have not been published yet.
