Fintel · Aug 4, 2026
NYSE · BFH
Bread Financial Holdings, Inc.
Financial Services · Financial - Credit Services
$110.45
Up+$1.18 (+1.07%)
Updated Aug 13, 2026, 9:47 PM
SID Score
7.3/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 3.39B
- P/E ratio
- 7.32
- Dividend yield
- 0.78%
- 52-week range
- $53.83 – $114.12
- Volume
- 335.73K
- Avg. volume
- 752.55K
Price performance
BFH price history
1M range · 21 trading sessions · Daily adjusted prices
BFH closed at $110.45 after 21 trading sessions, up 11.36% for the selected period.
- Last close
- $110.45
- Period change
- +11.36%
- Period low
- $98.14
- Period high
- $112.45
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 12, 2026 | $108.35 | $111.24 | $107.555 | $110.45 | 335.73K |
| Aug 11, 2026 | $108.85 | $110.56 | $107.55 | $108.01 | 539.63K |
| Aug 10, 2026 | $107.50 | $108.83 | $107.2374 | $108.41 | 253.78K |
| Aug 7, 2026 | $109.52 | $111.145 | $107.835 | $108.32 | 285.01K |
| Aug 6, 2026 | $113.12 | $113.12 | $109.69 | $109.95 | 294.49K |
| Aug 5, 2026 | $112.52 | $114.12 | $111.93 | $112.34 | 310.45K |
| Aug 4, 2026 | $110.79 | $113.75 | $110.63 | $112.45 | 550.05K |
| Aug 3, 2026 | $108.80 | $111.94 | $108.80 | $110.80 | 538.38K |
| Jul 31, 2026 | $110.44 | $111.07 | $107.155 | $108.07 | 561.28K |
| Jul 30, 2026 | $109.12 | $111.125 | $106.725 | $110.62 | 709.54K |
| Jul 29, 2026 | $106.70 | $110.14 | $106.67 | $106.99 | 723.19K |
| Jul 28, 2026 | $106.12 | $107.81 | $104.66 | $107.78 | 675.9K |
| Jul 27, 2026 | $105.02 | $109.07 | $104.875 | $106.11 | 1.16M |
| Jul 24, 2026 | $101.32 | $104.46 | $99.43 | $104.31 | 867.12K |
| Jul 23, 2026 | $100.58 | $106.00 | $100.1875 | $103.58 | 800.95K |
| Jul 22, 2026 | $100.15 | $102.64 | $99.60 | $101.87 | 871.48K |
| Jul 21, 2026 | $101.01 | $101.68 | $98.43 | $101.68 | 963.77K |
| Jul 20, 2026 | $100.50 | $101.20 | $99.085 | $99.48 | 376.4K |
| Jul 17, 2026 | $95.93 | $99.81 | $94.84 | $99.31 | 499.18K |
| Jul 16, 2026 | $98.36 | $100.01 | $97.62 | $98.14 | 672.62K |
| Jul 15, 2026 | $98.86 | $100.015 | $97.87 | $99.18 | 352.26K |
Latest BFH news
The latest Smart Investors Daily articles mentioning BFH.
Stock researchCompany · Overview
BFH research
Overview
Company profile and research snapshot.
Company profile
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $68.50
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 3, 2026 | UBS | Buy | — |
| Jul 28, 2026 | Evercore ISI Group | Outperform | — |
| Jul 24, 2026 | RBC Capital | Sector Perform | — |
| Jul 24, 2026 | Barclays | Equal-Weight | — |
| Jul 24, 2026 | TD Cowen | Hold | — |
News briefing
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Benzinga · Aug 3, 2026
UBS Maintains Buy on Bread Financial Holdings, Raises Price Target to $127
UBS analyst Nicholas Holowko maintains Bread Financial Holdings (NYSE:BFH) with a Buy and raises the price target from $120 to $127.
Benzinga · Jul 28, 2026
Evercore ISI Group Maintains Outperform on Bread Financial Holdings, Raises Price Target to $120
Evercore ISI Group analyst John Pancari maintains Bread Financial Holdings (NYSE:BFH) with a Outperform and raises the price target from $116 to $120.
Benzinga · Jul 24, 2026
TD Cowen Maintains Hold on Bread Financial Holdings, Raises Price Target to $114
TD Cowen analyst Moshe Orenbuch maintains Bread Financial Holdings (NYSE:BFH) with a Hold and raises the price target from $103 to $114.
AI research layers
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