Yahoo · Oct 7, 2026
FIGS' Pricing Strategy Supports Higher Order Values & Full-Price Sales
FIGS is using higher pricing, fewer discounts and lower returns to lift order values and full-price sales as customer demand remains strong.
GC
NYSE · GCO
Genesco Inc.
Consumer Cyclical · Apparel - Retail
$36.51
Down-$0.36 (-0.98%)
Updated Oct 10, 2026, 4:26 PM
SID Score
5.1/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 261.68M
- P/E ratio
- 6,447.84
- Dividend yield
- 0.00%
- 52-week range
- $21.93 – $43.60
- Volume
- 83.24K
- Avg. volume
- 136.21K
Price performance · GCO
GCO price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 9, 2026
GCO closed at $36.51 after 21 trading sessions, up 3.96% for the selected period.
- Last close
- $36.51
- Period change
- +3.96%
- Period low
- $32.76
- Period high
- $36.87
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 9, 2026 | $37.28 | $37.46 | $35.67 | $36.51 | 83.24K |
| Oct 8, 2026 | $36.04 | $37.055 | $36.04 | $36.87 | 116.05K |
| Oct 7, 2026 | $35.34 | $36.97 | $34.8703 | $36.47 | 110.12K |
| Oct 6, 2026 | $35.76 | $36.35 | $35.405 | $36.14 | 74.28K |
| Oct 5, 2026 | $34.86 | $35.67 | $34.43 | $35.66 | 142.19K |
| Oct 2, 2026 | $35.34 | $35.34 | $34.57 | $34.80 | 126.04K |
| Oct 1, 2026 | $34.08 | $35.32 | $33.43 | $34.81 | 113.09K |
| Sep 30, 2026 | $34.61 | $34.61 | $33.34 | $34.14 | 162.32K |
| Sep 29, 2026 | $34.89 | $35.015 | $34.1905 | $34.50 | 97.16K |
| Sep 28, 2026 | $34.43 | $35.39 | $34.43 | $34.89 | 123.44K |
| Sep 25, 2026 | $34.67 | $35.12 | $34.54 | $34.54 | 73.37K |
| Sep 24, 2026 | $34.39 | $35.01 | $34.05 | $34.45 | 158.03K |
| Sep 23, 2026 | $34.83 | $35.41 | $34.08 | $34.16 | 160.38K |
| Sep 22, 2026 | $34.30 | $35.43 | $34.25 | $35.08 | 161.01K |
| Sep 21, 2026 | $32.46 | $34.03 | $32.46 | $33.63 | 142.74K |
| Sep 18, 2026 | $33.16 | $33.5099 | $32.665 | $32.76 | 418.53K |
| Sep 17, 2026 | $33.93 | $34.15 | $33.1701 | $33.27 | 208.98K |
| Sep 16, 2026 | $34.42 | $34.555 | $33.37 | $33.39 | 137.27K |
| Sep 15, 2026 | $34.87 | $35.06 | $34.16 | $34.25 | 280.73K |
| Sep 14, 2026 | $34.83 | $35.89 | $34.75 | $34.97 | 144.45K |
| Sep 11, 2026 | $33.81 | $35.40 | $33.81 | $35.12 | 262.57K |
Latest GCO news
The latest Smart Investors Daily articles mentioning GCO.
Stock researchCompany · Overview
Company
Market Activity
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GCO research
Overview
Company profile and research snapshot.
Company profile
Genesco Inc. sells footwear, headwear, sports apparel, and accessories through four main segments. The Journeys Group generates the highest revenue, encompassing the Journeys, Journeys Kidz, and Little Burgundy brands, along with e-commerce and catalog sales. The Schuh Group targets teenagers and young adults aged 16 to 24, focusing on casual and athletic footwear. The Johnston & Murphy Group operates retail shops and factory stores across the United States. Finally, the Genesco Brands Group designs and sources licensed footwear for brands like Levi's, Dockers, and G.H. Bass.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $32.25
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 4, 2026 | Truist Securities | Hold | — |
| May 27, 2026 | Seaport Global | Neutral | — |
| Mar 9, 2026 | Truist Securities | Hold | — |
| Dec 5, 2025 | Truist Securities | Hold | — |
| Aug 29, 2025 | Truist Securities | Hold | — |
News briefing
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Yahoo · Oct 6, 2026
BBWI's Product Innovation Supports Pricing as Consumers Seek Value
Bath & Body Works is leaning on upgraded formulas, packaging and new fragrances to support pricing as value-conscious consumers pressure broader sales.
Yahoo · Oct 2, 2026
Nike’s Weak First Quarter Report Ripples Across Footwear Sector
Shares of most shoe brands and retailers fell during Friday morning's trading session after Nike's lackluster first quarter report on Thursday.
Yahoo · Oct 1, 2026
Under Armour Sharpens Product Focus as Brand Transformation Advances
UAA is simplifying its assortment, backing higher-potential products and sharpening execution as it navigates softer demand and protects profitability.
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