Benzinga · Aug 24, 2026
JP Morgan Assumes MediaAlpha at Neutral, Announces Price Target of $15
JP Morgan analyst Bryan Smilek assumes MediaAlpha (NYSE:MAX) with a Neutral rating and announces Price Target of $15.
MA
NYSE · MAX
MediaAlpha, Inc.
Communication Services · Internet Content & Information
$12.53
Down-$0.43 (-3.39%)
Updated Sep 3, 2026, 3:35 PM
SID Score
5.0/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 858.24M
- P/E ratio
- -647.91
- Dividend yield
- 0.00%
- 52-week range
- $7.91 – $14.70
- Volume
- 333.01K
- Avg. volume
- 560.85K
Price performance
MAX price history
1M range · 21 trading sessions · Daily adjusted prices
MAX closed at $12.53 after 21 trading sessions, up 1.62% for the selected period.
- Last close
- $12.53
- Period change
- +1.62%
- Period low
- $12.30
- Period high
- $13.54
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 2, 2026 | $12.21 | $12.61 | $12.10 | $12.53 | 333.01K |
| Sep 1, 2026 | $12.47 | $12.675 | $12.20 | $12.30 | 357.53K |
| Aug 31, 2026 | $12.73 | $12.74 | $12.49 | $12.62 | 480.73K |
| Aug 28, 2026 | $12.57 | $12.92 | $12.57 | $12.85 | 575.95K |
| Aug 27, 2026 | $12.78 | $12.805 | $12.41 | $12.57 | 371.38K |
| Aug 26, 2026 | $12.71 | $12.81 | $12.33 | $12.67 | 696.76K |
| Aug 25, 2026 | $12.85 | $13.051 | $12.255 | $12.85 | 851.07K |
| Aug 24, 2026 | $12.66 | $13.32 | $12.66 | $12.80 | 688.52K |
| Aug 21, 2026 | $13.18 | $13.215 | $12.82 | $12.94 | 813.31K |
| Aug 20, 2026 | $13.44 | $13.45 | $13.06 | $13.17 | 591.31K |
| Aug 19, 2026 | $13.17 | $13.61 | $13.065 | $13.49 | 446.5K |
| Aug 18, 2026 | $12.88 | $13.235 | $12.59 | $13.19 | 382.82K |
| Aug 17, 2026 | $13.07 | $13.12 | $12.59 | $12.69 | 537.31K |
| Aug 14, 2026 | $13.47 | $13.735 | $13.14 | $13.17 | 433.94K |
| Aug 13, 2026 | $13.00 | $13.31 | $12.84 | $13.27 | 395.73K |
| Aug 12, 2026 | $12.82 | $13.3854 | $12.60 | $12.84 | 423.22K |
| Aug 11, 2026 | $13.46 | $13.62 | $12.93 | $13.11 | 437.34K |
| Aug 10, 2026 | $13.30 | $13.92 | $13.035 | $13.54 | 662.84K |
| Aug 7, 2026 | $12.45 | $13.51 | $12.45 | $13.40 | 919.61K |
| Aug 6, 2026 | $12.12 | $12.36 | $11.73 | $12.34 | 811.43K |
| Aug 5, 2026 | $12.50 | $12.50 | $12.14 | $12.33 | 1.38M |
Latest MAX news
The latest Smart Investors Daily articles mentioning MAX.
Stock researchCompany · Overview
MAX research
Overview
Company profile and research snapshot.
Company profile
MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. It operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $13.50
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 5, 2026 | RBC Capital | Outperform | — |
| Jul 30, 2026 | Canaccord Genuity | Buy | — |
| Jul 30, 2026 | Goldman Sachs | Neutral | — |
| Jul 8, 2026 | Keefe, Bruyette & Woods | Outperform | — |
| Jun 23, 2026 | TD Cowen | Hold | — |
News briefing
No generated briefing is available yet.
Benzinga · Aug 24, 2026
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Benzinga · Aug 5, 2026
RBC Capital Maintains Outperform on MediaAlpha, Raises Price Target to $15
RBC Capital analyst Ben Hendrix maintains MediaAlpha (NYSE:MAX) with a Outperform and raises the price target from $11 to $15.
Fintel · Aug 4, 2026
MediaAlpha (MAX) Price Target Increased by 13.98% to 15.45
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Interpretive context generated from the platform’s current data sources.
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