Skip to main content
Smart Investors Daily
MA

NYSE · MAX

MediaAlpha, Inc.

Communication Services · Internet Content & Information

$9.39

Down-$0.59 (-5.91%)

Updated Sep 24, 2026, 8:40 AM

SID Score

3.6/10

Composite research score

Smart Money

Institutional and insider signal

Market cap
858.24M
P/E ratio
-647.91
Dividend yield
0.00%
52-week range
$7.91 – $14.70
Volume
1.26M
Avg. volume
560.85K

Price performance

MAX price history

1M range · 20 trading sessions · Daily adjusted prices

MAX closed at $9.39 after 20 trading sessions, down 25.89% for the selected period.

Last close
$9.39
Period change
-25.89%
Period low
$9.39
Period high
$12.85
Daily close
View OHLC price history
MAX OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 23, 2026$9.955$9.99$9.2924$9.391.26M
Sep 22, 2026$10.97$11.02$9.81$9.981.37M
Sep 21, 2026$10.65$11.34$10.43$10.79713.54K
Sep 18, 2026$10.60$11.06$10.25$10.491.04M
Sep 17, 2026$11.11$11.13$10.57$10.57896.68K
Sep 16, 2026$11.29$11.40$10.96$11.04664.52K
Sep 15, 2026$11.52$11.63$11.32$11.45469.45K
Sep 14, 2026$11.65$12.20$11.55$11.601.13M
Sep 11, 2026$11.79$11.85$11.54$11.65954.76K
Sep 10, 2026$11.81$11.81$11.39$11.74412.58K
Sep 9, 2026$12.01$12.01$11.19$11.58831.25K
Sep 8, 2026$11.92$11.955$11.56$11.77417.94K
Sep 4, 2026$12.00$12.135$11.68$12.05455.21K
Sep 3, 2026$12.25$12.5928$11.92$12.22808.36K
Sep 2, 2026$12.21$12.61$12.10$12.53333.01K
Sep 1, 2026$12.47$12.675$12.20$12.30357.53K
Aug 31, 2026$12.73$12.74$12.49$12.62480.73K
Aug 28, 2026$12.57$12.92$12.57$12.85575.95K
Aug 27, 2026$12.78$12.805$12.41$12.57371.38K
Aug 26, 2026$12.71$12.81$12.33$12.67696.76K

Latest MAX news

The latest Smart Investors Daily articles mentioning MAX.

MAX research

Overview

Company profile and research snapshot.

Company profile

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. It operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Average target
$13.50
Implied upside
Analysts
MAX recent ratings
DateFirmRatingTarget
Aug 5, 2026RBC CapitalOutperform
Jul 30, 2026Canaccord GenuityBuy
Jul 30, 2026Goldman SachsNeutral
Jul 8, 2026Keefe, Bruyette & WoodsOutperform
Jun 23, 2026TD CowenHold
Open full forecast

News briefing

No generated briefing is available yet.

Yahoo · Sep 21, 2026

2 Reasons to Watch MAX and 1 to Stay Cautious

Even though MediaAlpha (currently trading at $10.28 per share) has gained 6.3% over the last six months, it has lagged the S&P 500’s 16.4% return during that period. This may have investors wondering how to approach the situation.

Yahoo · Sep 17, 2026

MediaAlpha (MAX) Upgraded to Strong Buy: Here's Why

MediaAlpha (MAX) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

AI research layers

Interpretive context generated from the platform’s current data sources.

No results

AI research layers have not been published yet.