Steenbergen Ewout L, of Booking Holdings Inc. (NASDAQ:BKNG), sold 59,794 shares of company stock on August 12, 2026, according to a Form 4 filing with the Securities and Exchange…
At publication ·
Booking Holdings Inc. (NASDAQ:BKNG) · insider sell
At a glance
Steenbergen Ewout L, of Booking Holdings Inc. (NASDAQ:BKNG), sold 59,794 shares of company stock on August 12, 2026, according to a Form 4 filing with the Securities and Exchange Commission.
The shares were sold at an average price of $212.54 per share, for a total transaction value of $401.7K. Following this transaction, Steenbergen Ewout L still owns 59,794 shares of Booking Holdings Inc. stock.
Booking Holdings Inc.'s stock currently trades at $204.76, giving the company a market capitalization of $170.2B.
Insider sales are common and don't necessarily indicate a bearish outlook. Executives regularly sell shares for tax planning, diversification, or personal liquidity. The key factors to watch are the size of the sale relative to the insider's total holdings, whether multiple insiders are selling simultaneously, and whether the trades occur near earnings announcements or other catalysts.
This $402K transaction is a notable data point for investors tracking insider sentiment at Booking Holdings Inc. While any single trade should be viewed in context, patterns of insider activity over time can provide valuable directional signals.
Insider transaction data is reported to the SEC via Form 4 filings, typically within two business days of the trade. Investors can track insider activity alongside other metrics — such as institutional flows, short interest, and technical indicators — to build a more complete picture of market sentiment around Booking Holdings Inc.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Aug 12, 2026 | Steenbergen Ewout L | Sell | 59,794 | $402K |
| Aug 12, 2026 | Steenbergen Ewout L | Sell | 61,684 | $1.8 million |
| Aug 12, 2026 | Steenbergen Ewout L | Sell | 70,145 | $822K |
| Aug 12, 2026 | Steenbergen Ewout L | Sell | 74,044 | $1.0 million |
| Aug 12, 2026 | Steenbergen Ewout L | Sell | 78,934 | $179K |
Related Tools: Insider Trades Tracker | View BKNG Stock Page
Insider insider_sells at Booking Holdings Inc. (NASDAQ:BKNG) are reported to the SEC via Form 4 filings. While a single transaction doesn't predict future stock performance, patterns of insider buying can signal management confidence.
Monitor all insider transactions on the BKNG insider trades page or the Insider Trades Tracker.
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