NASDAQ · BKNG
Consumer Cyclical · Travel Services
$212.06
Down-$1.28 (-0.60%)
Updated Aug 15, 2026, 2:02 AM
SID Score
6.4/10
Composite research score
Smart Money
43/100
Neutral
Price performance
1M range · 21 trading sessions · Daily adjusted prices
BKNG closed at $212.06 after 21 trading sessions, up 16.72% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 14, 2026 | $212.56 | $214.93 | $211.71 | $212.06 | 4.11M |
| Aug 13, 2026 | $212.995 | $214.38 | $208.53 | $213.34 | 3.68M |
| Aug 12, 2026 | $209.565 | $212.87 | $208.00 | $212.26 | 4M |
| Aug 11, 2026 | $210.00 | $214.36 | $208.77 | $212.87 | 3.5M |
| Aug 10, 2026 | $213.93 | $215.45 | $209.21 | $212.88 | 4.71M |
| Aug 7, 2026 | $207.245 | $215.69 | $207.155 | $214.42 | 7.21M |
| Aug 6, 2026 | $207.45 | $211.82 | $205.82 | $207.39 | 6.87M |
| Aug 5, 2026 | $207.735 | $211.47 | $202.13 | $207.02 | 10.65M |
| Aug 4, 2026 | $192.83 | $195.15 | $190.37 | $194.27 | 9.37M |
| Aug 3, 2026 | $198.218 | $199.4299 | $191.0664 | $192.71 | 7.6M |
| Jul 31, 2026 | $191.605 | $194.9599 | $190.805 | $192.90 | 4.6M |
| Jul 30, 2026 | $197.00 | $199.90 | $190.15 | $193.24 | 7.6M |
| Jul 29, 2026 | $196.44 | $204.61 | $195.34 | $201.30 | 7.91M |
| Jul 28, 2026 | $189.475 | $199.98 | $188.48 | $199.31 | 9.07M |
| Jul 27, 2026 | $180.672 | $187.34 | $180.59 | $186.79 | 5.67M |
| Jul 24, 2026 | $174.60 | $180.30 | $174.50 | $177.46 | 5.01M |
| Jul 23, 2026 | $174.065 | $175.80 | $171.02 | $172.83 | 4.67M |
| Jul 22, 2026 | $177.97 | $180.37 | $176.39 | $177.86 | 4.85M |
| Jul 21, 2026 | $178.98 | $180.56 | $177.10 | $179.40 | 4.04M |
| Jul 20, 2026 | $181.385 | $182.23 | $177.36 | $179.45 | 4.06M |
| Jul 17, 2026 | $183.23 | $184.36 | $178.76 | $181.68 | 7.2M |
The latest Smart Investors Daily articles mentioning BKNG.
BKNG research
Company profile and research snapshot.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 10, 2026 | Argus Research | Buy | — |
| Aug 5, 2026 | Wells Fargo | Equal-Weight | — |
| Aug 5, 2026 | B. Riley Securities | Buy | — |
| Aug 5, 2026 | UBS | Buy | — |
| Aug 5, 2026 | Wedbush | Outperform | — |
No generated briefing is available yet.
Benzinga · Aug 14, 2026
Booking Holdings (NASDAQ:BKNG) has outperformed the market over the past 5 years by 8.66% on an annualized basis producing an average annual return of 20.49%. Currently, Booking Holdings has a market capitalization of
Yahoo · Aug 14, 2026
Ahead of the Merdeka and school holiday period, new search data from digital travel platform Agoda shows that Malaysians are looking closer to home for quick getaways, with stays averaging approximately two days across the destinations studied. The trend suggests travellers are making smaller windows of time count, choosing shorter escapes that are easier to plan while still offering a meaningful break.
Yahoo · Aug 14, 2026
Digital travel platform Agoda and the Singapore Tourism Board (STB) have renewed and broadened their strategic partnership through a three-year Memorandum of Understanding (MOU), extending collaboration beyond joint destination marketing into new areas of data, technology, and AI-powered travel innovation.
Yahoo · Aug 13, 2026
Two high-flying industry leaders that recently completed their first-ever forward splits have vastly different outlooks.
Interpretive context generated from the platform’s current data sources.
Booking Holdings Inc. has demonstrated strong short-term momentum, with shares trading at $213.34, reflecting a one-month gain of 21.4% and a three-month gain of 32.2%, per SID market data. Despite this recent rally, the stock remains down 95.65% over the trailing twelve-month period, indicating a significant longer-term drawdown. The 14-day relative strength index stands at 82.4, placing BKNG firmly in overbought territory and suggesting the recent upward momentum may face resistance. The current price sits well above the 50-day moving average of $181.68 but substantially below the 200-day moving average of $2,557.74, according to Massive/Polygon data. Average daily trading volume registers at approximately 283,405 shares. The stock carries a beta of 1.254, indicating higher volatility relative to the broader market. Booking Holdings maintains a market capitalization of approximately $170.2 billion.
Booking Holdings currently trades at a price-to-earnings ratio of 33.89, positioning it at a premium relative to the broader Consumer Cyclical sector, per SID market data. The PEG ratio stands at 5.19, suggesting the stock's earnings growth rate does not proportionally support its elevated P/E multiple based on current projections. Notably, the company reports a negative price-to-book ratio of -36.10, according to SEC filings, which indicates that Booking Holdings carries a negative book value — a characteristic stemming from its aggressive share repurchase programs that have driven accumulated deficit on its balance sheet. The company offers a modest dividend yield of approximately 0.73%, providing limited income return for shareholders. Within the Consumer Cyclical sector, these valuation metrics reflect a company commanding a significant market premium driven primarily by its dominant position in the online travel agency market rather than by asset-based fundamentals.
Booking Holdings registers a composite smart money score of 43 out of 100 with a neutral overall signal, per SID market data. Institutional activity scores a perfect 25 out of 25, reflecting maximum institutional engagement and sustained interest from large asset managers in the stock. In contrast, insider activity scores 0.0 out of 25, despite 19 insider transactions recorded over the past 90 days, according to SEC Form 4 filings. These transactions comprise 11 insider purchases and 8 insider sales, presenting a modestly buy-leaning insider profile. Dark pool activity registers at 5.0 out of 25, indicating relatively low off-exchange trading volume as a proportion of total activity. Congressional trading activity scores 12.8 out of 25, suggesting moderate legislative trading interest. The divergence between maximum institutional conviction at 25 out of 25 and low insider and dark pool scores creates a mixed composite signal, warranting close monitoring of 13F institutional filings for any shifts in large holder positioning.
Booking Holdings has delivered consecutive earnings beats in its most recent reported quarters, according to company earnings reports. In the most recent quarter reported on August 4, 2026, the company posted actual earnings of $2.54 per share against a consensus estimate of $2.44, representing a positive surprise of $0.10 or approximately 4.1%. The prior quarter reported on April 28, 2026 similarly exceeded expectations, with actual earnings of $1.14 versus an estimate of $1.08, delivering a $0.06 positive surprise. Looking ahead, analysts project earnings of $2.44 per share for the quarter ending July 28, 2026, per analyst estimates. Additionally, estimates for the February 2026 quarter stand at $48.82 per share, reflecting the typically strong seasonal booking period. The pattern of modest but consistent outperformance suggests operational execution has remained reliable, with management successfully navigating consumer travel demand dynamics across reporting periods.
Wall Street analysts maintain a predominantly bullish stance on Booking Holdings, per SID consensus data. In the most recent rating actions dated August 2026, four out of five covering analysts issued positive or neutral ratings. Argus Research reiterated a Buy rating on August 10, 2026, while B. Riley Securities, UBS, and Wedbush all maintained their respective Buy and Outperform ratings on August 5, 2026, according to Wall Street analyst reports. Wells Fargo represented the lone non-bullish voice, reiterating its Equal-Weight rating on August 5, 2026. Notably, none of the five recent analyst actions involved a rating change, with each firm maintaining its prior assessment — suggesting consensus views have stabilized. The concentration of Buy-equivalent ratings from four of five analysts indicates broad institutional confidence in the company's fundamental trajectory, while Wells Fargo's Equal-Weight stance introduces a measured counterpoint, potentially reflecting valuation concerns given the stock's elevated P/E of 33.89.
The latest Smart Investors Daily articles mentioning BKNG.
