Rating Change
UBS analysts reiterated a Neutral rating on Alphabet Inc. (NASDAQ:GOOG) on July 23, 2026.
reiterateNASDAQ:GOOG
UBS Reiterates Neutral Rating on Alphabet Inc. (GOOG)
Rating Change UBS analysts reiterated a Neutral rating on Alphabet Inc. (NASDAQ:GOOG) on July 23, 2026. Market Context Alphabet Inc.
Market Context
Alphabet Inc. operates in the Technology sector. The stock currently trades at $318.34 with a market capitalization of $3786.2B. The stock has gained 22.7% over the past 52 weeks.
Analyst coverage from UBS provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Alphabet Inc..
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for Alphabet Inc.
Among the 10 most recent ratings: 8 Buy, 2 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Jul 23, 2026 | Roth Capital | Buy | N/A |
| Jul 23, 2026 | RBC Capital | Outperform | N/A |
| Jul 23, 2026 | DA Davidson | Neutral | N/A |
| Jul 23, 2026 | BMO Capital | Outperform | N/A |
| Jul 23, 2026 | Truist Securities | Buy | N/A |
Related Tools: Analyst Ratings Dashboard | View GOOG Stock Page
Frequently Asked Questions
What does a Neutral rating mean for GOOG?
A Neutral rating from UBS reflects the analyst's outlook on Alphabet Inc. (NASDAQ:GOOG). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the GOOG forecast page.
