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NASDAQ · GOOG

Alphabet Inc.

Technology · Internet Content & Information

$347.41

Down-$3.46 (-0.99%)

Updated Sep 23, 2026, 5:29 AM

SID Score

7.4/10

Composite research score

Smart Money

59/100

Neutral

Market cap
3.79T
P/E ratio
30.4
Dividend yield
0.24%
52-week range
$271.54 – $404.47
Volume
20.19M
Avg. volume
23.39M

Price performance

GOOG price history

1M range · 20 trading sessions · Daily adjusted prices

GOOG closed at $347.41 after 20 trading sessions, up 1.19% for the selected period.

Last close
$347.41
Period change
+1.19%
Period low
$328.38
Period high
$350.87
Daily close
View OHLC price history
GOOG OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 22, 2026$353.24$359.98$345.74$347.4120.19M
Sep 21, 2026$346.19$353.30$344.80$350.8718.25M
Sep 18, 2026$351.22$355.13$343.87$344.4134.11M
Sep 17, 2026$345.00$345.965$340.50$343.6815.32M
Sep 16, 2026$343.36$344.70$337.45$339.3612.87M
Sep 15, 2026$343.34$344.36$339.18$341.4313.36M
Sep 14, 2026$339.11$346.45$338.74$345.7122.48M
Sep 11, 2026$332.73$339.95$332.55$335.4515.82M
Sep 10, 2026$326.08$330.89$325.651$330.3916.42M
Sep 9, 2026$329.12$329.34$325.63$328.3819.33M
Sep 8, 2026$331.99$336.48$330.39$335.3814.15M
Sep 4, 2026$339.18$340.18$333.75$335.3112.7M
Sep 3, 2026$336.51$340.85$336.31$339.0812.86M
Sep 2, 2026$330.77$336.51$329.5201$333.7813M
Sep 1, 2026$332.25$333.9497$329.29$332.0316.31M
Aug 31, 2026$340.02$340.63$333.43$335.4123.2M
Aug 28, 2026$337.61$345.43$337.28$342.8817.84M
Aug 27, 2026$336.30$338.81$335.40$337.7117.94M
Aug 26, 2026$343.18$343.1911$337.01$339.1016.18M
Aug 25, 2026$345.97$346.70$342.145$343.3414.03M

Latest GOOG news

The latest Smart Investors Daily articles mentioning GOOG.

GOOG research

Overview

Company profile and research snapshot.

Company profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$329.13
Implied upside
Analysts
37
GOOG recent ratings
DateFirmRatingTarget
Sep 18, 2026Tigress FinancialStrong Buy
Sep 17, 2026Evercore ISI GroupOutperform
Sep 3, 2026RosenblattBuy
Jul 23, 2026Roth CapitalBuy
Jul 23, 2026RBC CapitalOutperform
Open full forecast

News briefing

Generated Sep 22, 2026, 9:13 PM

Why Is GOOG Down Today?

Alphabet shares declined 0.99% today amid a mixed backdrop of AI competition concerns and regulatory headwinds. While the company continues to attract investor attention as a mega-cap tech leader, recent legal setbacks and intensifying competition in AI chip development are weighing on sentiment.

    Bottom line: Alphabet faces a balancing act between its strong competitive positioning in AI chip development and mounting regulatory pressures that could constrain growth. Investors should monitor legal developments closely while recognizing that the company's infrastructure investments position it well for long-term AI leadership, though valuation at trillion-dollar levels leaves limited margin for error.

    Yahoo · Sep 22, 2026

    IDrive Secures Educational Data with Cloud-to-Cloud Data Protection for Academic Institutions

    IDrive, a leading provider of cloud backup and storage solutions, extends its cloud-to-cloud data protection offerings for educational institutions with Google Workspace Backup and Google Classroom, helping schools, colleges, and universities protect critical academic, administrative, and student data from accidental deletion, ransomware, and other data-loss events.

    Yahoo · Sep 22, 2026

    Nextech3D.ai unveils AI-powered training platform KATE

    Nextech3D.AI (CSE:NTAR, OTCQX:NEXCF, FRA:1SS) has launched KATE, an AI-powered Training Intelligence platform that turns executives, trainers and subject-matter experts into AI-powered digital trainers while measuring training effectiveness in real time. The company also said it has initiated...

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Alphabet Inc. Stock Performance

    Alphabet Inc. shares closed at $350.87, reflecting a modest 0.79% gain over the past month while posting an 11.36% return over the trailing twelve months, per SID market data. Over the three-month window, however, GOOG declined 6.27%, indicating a period of intermediate-term weakness within a broader uptrend. The stock currently trades above both its 50-day moving average of $343.48 and its 200-day moving average of $335.68, suggesting the longer-term technical structure remains intact. The 14-day relative strength index sits at 51.3, placing GOOG in neutral territory with no immediate overbought or oversold conditions. Average daily trading volume stands at approximately 23.4 million shares, according to Massive/Polygon data. Alphabet carries a beta of 1.07, indicating its price movements track closely with the broader market while exhibiting marginally higher volatility than the benchmark index.

    Alphabet Inc. Valuation Analysis

    Alphabet Inc. commands a market capitalization of approximately $3.79 trillion, positioning it among the largest publicly traded companies globally, per SID market data. The stock trades at a price-to-earnings ratio of 30.40, which sits above the broader market average but reflects expectations for sustained growth in the technology sector. The PEG ratio of 3.84 suggests the current earnings multiple exceeds the company's near-term earnings growth rate, according to SEC filings and consensus estimates. Alphabet's price-to-book ratio stands at 9.76, indicating significant premium above tangible asset value, consistent with its intangible-asset-heavy business model. The company offers a dividend yield of approximately 0.27%, reflecting its relatively recent initiation of shareholder distributions. Within the technology sector, Alphabet's valuation multiples reflect the market's pricing of its dominant positions in search, cloud computing, and digital advertising revenue streams.

    Smart Money Activity for GOOG

    Alphabet Inc. registers a composite smart money score of 59 out of 100 with a neutral overall signal, per SID market data. Institutional positioning represents the strongest component, scoring a perfect 25 out of 25, indicating robust ownership and accumulation among major fund managers as reported in 13F institutional filings. Insider activity scores 12.5 out of 25, reflecting a moderate level of insider transactions that neither strongly confirm nor contradict the current price trajectory, according to SEC Form 4 filings. Congressional trading activity registers at 12 out of 25, suggesting middling levels of legislative member interest in the stock. The dark pool activity score of 9.1 out of 25 is notably the weakest component, indicating relatively subdued off-exchange institutional block trading in recent periods. The divergence between the maximum institutional score and the below-average dark pool reading presents a nuanced picture of large-investor behavior, with long-term holders maintaining positions while short-term block activity remains muted.

    Alphabet Inc. Earnings Outlook

    Alphabet Inc. has demonstrated substantial earnings outperformance in its most recently reported quarters, according to company earnings reports. In the quarter reported on July 22, 2026, Alphabet posted actual earnings per share of $9.11 against a consensus estimate of $2.88, delivering a positive surprise of $6.23 — a significant beat that more than tripled expectations. The prior quarter reported on April 29, 2026 showed actual EPS of $5.11 versus estimates of $2.63, representing a $2.48 positive surprise. Looking ahead, analyst estimates project EPS of $2.62 for the upcoming quarter with results expected around April 23, 2026, and $2.88 for the following quarter expected around July 27, 2026. The pattern of consecutive large earnings beats suggests analysts may be systematically underestimating Alphabet's profitability, though forward estimates per consensus data have yet to fully reflect the magnitude of recent outperformance.

    Wall Street Analyst Ratings for GOOG

    Wall Street consensus on Alphabet Inc. remains uniformly bullish, with all recent analyst actions reaffirming positive ratings, per SID consensus data. On September 18, 2026, Tigress Financial maintained its Strong Buy rating — the highest conviction level — keeping its prior assessment unchanged. Evercore ISI Group reiterated its Outperform rating on September 17, 2026, while Rosenblatt reaffirmed a Buy rating on September 3, 2026, according to Wall Street analyst reports. Following the July 22 earnings release, both Roth Capital and RBC Capital maintained their respective Buy and Outperform ratings on July 23, 2026. Notably, none of the five most recent analyst actions involved a downgrade or a shift to a neutral or negative stance. The consistency of maintained ratings rather than upgrades suggests analysts view GOOG as fairly reflecting its growth trajectory at current levels, with the absence of price target revisions in the available data limiting further assessment of upside expectations.