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NASDAQ · GOOG

Alphabet Inc.

Technology · Internet Content & Information

$342.37

Up+$1.23 (+0.36%)

Updated Aug 13, 2026, 5:24 PM

SID Score

6.4/10

Composite research score

Smart Money

46/100

Neutral

Market cap
3.79T
P/E ratio
30.4
Dividend yield
0.24%
52-week range
$271.54 – $404.47
Volume
15.9M
Avg. volume
23.39M

Price performance

GOOG price history

1M range · 21 trading sessions · Daily adjusted prices

GOOG closed at $342.37 after 21 trading sessions, down 7.52% for the selected period.

Last close
$342.37
Period change
-7.52%
Period low
$318.34
Period high
$375.35
Daily close
View OHLC price history
GOOG OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Aug 12, 2026$345.33$345.50$339.82$342.3715.9M
Aug 11, 2026$354.00$355.00$342.57$343.0018.39M
Aug 10, 2026$354.24$355.93$351.47$355.8412.79M
Aug 7, 2026$355.28$357.55$352.82$353.4714.52M
Aug 6, 2026$358.792$361.96$355.83$356.6216.51M
Aug 5, 2026$380.00$381.81$355.16$360.1329.44M
Aug 4, 2026$366.52$377.669$366.16$375.3519.98M
Aug 3, 2026$365.30$376.10$363.26$372.4727.17M
Jul 31, 2026$340.07$358.88$339.16$356.6530.51M
Jul 30, 2026$333.08$335.45$329.82$333.6817.31M
Jul 29, 2026$333.50$341.98$330.4079$335.7620.24M
Jul 28, 2026$327.80$335.21$324.54$332.6020.99M
Jul 27, 2026$324.74$330.1014$324.41$326.5721.42M
Jul 24, 2026$318.30$323.98$317.50$319.0921.63M
Jul 23, 2026$321.63$324.45$314.89$318.3446.75M
Jul 22, 2026$347.18$349.45$341.64$341.9123.27M
Jul 21, 2026$350.56$350.74$346.01$346.1917.42M
Jul 20, 2026$350.17$359.49$350.005$351.3713.2M
Jul 17, 2026$345.77$348.17$341.125$346.1222.02M
Jul 16, 2026$372.17$374.35$351.6701$353.8123.6M
Jul 15, 2026$356.01$372.14$355.67$370.2120.26M

Latest GOOG news

The latest Smart Investors Daily articles mentioning GOOG.

GOOG research

Overview

Company profile and research snapshot.

Company profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$329.13
Implied upside
Analysts
40
GOOG recent ratings
DateFirmRatingTarget
Jul 23, 2026Roth CapitalBuy
Jul 23, 2026RBC CapitalOutperform
Jul 23, 2026DA DavidsonNeutral
Jul 23, 2026BMO CapitalOutperform
Jul 23, 2026Truist SecuritiesBuy
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News briefing

No generated briefing is available yet.

Yahoo · Aug 13, 2026

Google, Meta, Reddit, Snap, and TikTok for Business Workspaces Expand StationOne™ by Kochava Ecosystem Momentum

Teams can streamline campaign creation, audience and creative operations, and reporting across leading platforms through a governed StationOne experience StationOne by Kochava Google, Meta, Reddit, Snap, and TikTok for Business Workspaces Expand StationOne™ by Kochava Ecosystem Momentum SANDPOINT, Idaho, Aug. 13, 2026 (GLOBE NEWSWIRE) -- Kochava, the leading real-time data solutions company for omnichannel outcomes, announced continued ecosystem momentum for StationOne by Kochava with Workspaces

Yahoo · Aug 13, 2026

The Fund Mounts Against Alphabet’s (GOOG) Aggressive AI Spending

Alpha Wealth Funds, LLC, an investment management company, released its Q2 2026 letter for the “Insiders Fund”. A copy of the letter is available to download here. The Fund lost 1.45% in June, while it was up 8.43% for the 2nd quarter and 0.75% YTD. This compares to the S&P 500’s -0.95%, 15.2%, and 9.98% […]

Yahoo · Aug 13, 2026

New Engen Announces Wave of New Client Wins Including Arena Club and More as Brands Shift to Creative-Led Growth

New engagements reflect growing demand for more distinctive creative – and the connected media and measurement systems that make it performSEATTLE, Aug. 13, 2026 (GLOBE NEWSWIRE) -- New Engen, a creator-led, performance-driven growth agency, today announced new engagements with Arena Club, Uber, MeUndies, Kate Farms, and other brands across consumer health, sports, travel, wellness, CPG, apparel, and lifestyle. The work spans creative strategy and production, creator marketing, UGC, paid amplifi

Yahoo · Aug 13, 2026

Priori Expands Client Advisory Board with New Members from Fortune 500 Corporate Legal Departments

Legal operations and legal department leaders from Mastercard, Meta, Google, Uber, General Motors, U.S. Bank, Capital One and more will help shape the future of outside counsel managementNEW YORK, Aug. 13, 2026 (GLOBE NEWSWIRE) -- Priori, the legal technology company modernizing outside counsel management and hiring, today announced the members of its 2026–2027 Client Advisory Board (CAB), a group of senior legal operations and legal department leaders who provide strategic guidance on the compa

AI research layers

Interpretive context generated from the platform’s current data sources.

Alphabet Inc. Stock Performance

Alphabet Inc. shares closed at $342.37, trading below the 50-day moving average of $353.44 but above the 200-day moving average of $333.99, per SID market data. The stock has declined 2.19% over the past month and 11.32% over the trailing three-month period, indicating notable near-term selling pressure. On a 12-month basis, however, GOOG has posted a positive return of 7.67%. The 14-day relative strength index stands at 50.4, placing the stock in neutral territory and suggesting neither overbought nor oversold conditions. Average daily trading volume registers at approximately 23.39 million shares, according to Massive/Polygon data. Alphabet carries a beta of 1.07, indicating slightly higher volatility relative to the broader market. The company's market capitalization stands at approximately $3.79 trillion, maintaining its position among the largest publicly traded companies globally.

Alphabet Inc. Valuation Analysis

Alphabet Inc. currently trades at a price-to-earnings ratio of 30.40, per SID market data, reflecting a premium valuation consistent with large-cap technology peers. The PEG ratio stands at 3.84, according to SEC filings, suggesting the stock's earnings growth rate may not fully justify its current P/E multiple at prevailing levels. The price-to-book ratio registers at 9.76, indicating investors are paying nearly ten times book value for each share. Alphabet has initiated a modest dividend program, with a current yield of approximately 0.27%. Within the broader technology sector, Alphabet's valuation metrics reflect the market's pricing of its dominant positions in search, cloud computing, and digital advertising. The $3.79 trillion market capitalization underscores the scale of the enterprise, though investors should weigh elevated multiples against the company's demonstrated ability to generate consistent revenue and earnings expansion across its diversified business segments.

Smart Money Activity for GOOG

Alphabet Inc. registers a composite smart money score of 46 out of 100, reflecting a neutral overall signal, per SID market data. Institutional ownership scores a perfect 25 out of 25, demonstrating robust conviction among large asset managers and mutual funds. In contrast, insider activity scores 0 out of 25, with SEC Form 4 filings revealing 20 insider transactions over the past 90 days, comprising 6 purchases and 14 sales. The sell-to-buy ratio of more than two-to-one suggests insiders have been net sellers during the period. Dark pool activity scores 9 out of 25, indicating moderate but below-average institutional block trading. Congressional trading activity scores 12 out of 25, reflecting a middling level of disclosed trades by members of Congress, according to 13F institutional filings and congressional disclosure records. The divergence between strong institutional ownership and weak insider buying creates a mixed signal for investors monitoring smart money flows into Alphabet shares.

Alphabet Inc. Earnings Outlook

Alphabet Inc. has delivered consecutive earnings surprises in its most recent reporting periods, according to company earnings reports. In the quarter reported on July 22, 2026, Alphabet posted actual earnings per share of $9.11 against a consensus estimate of $2.88, representing a positive surprise of $6.23. The prior quarter, reported on April 29, 2026, showed actual EPS of $5.11 versus an estimate of $2.63, a beat of $2.48. These substantial upside surprises highlight the company's ability to exceed analyst expectations by wide margins. Looking ahead, analysts estimate EPS of $2.62 for the quarter with results expected on April 23, 2026, and $2.88 for the subsequent quarter projected for July 27, 2026, per analyst estimates. The pattern of significant earnings beats may prompt upward revisions to forward estimates as analysts recalibrate their models to reflect Alphabet's demonstrated outperformance trajectory.

Wall Street Analyst Ratings for GOOG

Wall Street consensus remains predominantly bullish on Alphabet Inc., according to SID consensus data. In the most recent round of analyst updates on July 23, 2026, five firms issued or reiterated ratings: Roth Capital maintained a Buy rating, Truist Securities reiterated Buy, BMO Capital and RBC Capital both maintained Outperform ratings, while DA Davidson reiterated a Neutral stance. Notably, none of the five analysts downgraded their recommendations, and all maintained their prior ratings unchanged, per Wall Street analyst reports. The four-to-one ratio of positive-to-neutral ratings reflects broad confidence in Alphabet's fundamental trajectory following its strong earnings performance. The absence of any Sell or Underperform ratings among recent coverage updates underscores the constructive outlook analysts hold for the company. Alphabet's dominant market positions in search advertising, YouTube, and Google Cloud continue to anchor the bullish thesis across multiple coverage firms tracking the technology sector.