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NASDAQ · GOOG

Alphabet Inc.

Technology · Internet Content & Information

$340.16

Down-$3.76 (-1.11%)

Updated Oct 20, 2026, 10:17 PM

SID Score

6.4/10

Composite research score

Smart Money

57/100

Neutral

Market cap
3.79T
P/E ratio
30.4
Dividend yield
0.24%
52-week range
$271.54 – $404.47
Volume
12.75M
Avg. volume
23.39M

Price performance · GOOG

GOOG price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 19, 2026

GOOG closed at $340.16 after 21 trading sessions, down 3.05% for the selected period.

Last close
$340.16
Period change
-3.05%
Period low
$334.93
Period high
$350.87
Daily close
View OHLC price history
GOOG OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 19, 2026$340.125$342.52$338.251$340.1612.75M
Oct 16, 2026$344.30$346.60$335.50$336.9117.04M
Oct 15, 2026$340.53$348.3982$336.82$344.9116.43M
Oct 14, 2026$351.43$355.25$342.40$343.6520.11M
Oct 13, 2026$352.415$354.50$347.57$349.5214.47M
Oct 12, 2026$348.34$352.66$347.1601$348.9711.85M
Oct 9, 2026$348.00$351.06$346.88$347.8611.14M
Oct 8, 2026$349.645$353.53$343.51$344.8613.99M
Oct 7, 2026$343.68$347.61$340.28$347.3711.34M
Oct 6, 2026$344.64$345.67$341.70$344.5913.18M
Oct 5, 2026$339.21$344.99$339.15$343.8313.98M
Oct 2, 2026$338.10$342.78$337.96$340.3517.5M
Oct 1, 2026$347.755$350.0935$332.65$334.9320.05M
Sep 30, 2026$340.65$349.055$337.72$340.7424.24M
Sep 29, 2026$338.54$339.64$335.02$337.3214M
Sep 28, 2026$337.60$340.11$336.60$339.1613.87M
Sep 25, 2026$338.925$343.60$337.91$341.0813.86M
Sep 24, 2026$333.00$339.31$332.81$339.0115.96M
Sep 23, 2026$346.30$346.33$334.20$334.9823.28M
Sep 22, 2026$353.24$359.98$345.74$347.4120.17M
Sep 21, 2026$346.19$353.30$344.80$350.8718.25M

Latest GOOG news

The latest Smart Investors Daily articles mentioning GOOG.

GOOG research

Overview

Company profile and research snapshot.

Company profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$329.13
Implied upside
—
Analysts
37
GOOG recent ratings
DateFirmRatingTarget
Oct 19, 2026KeybancOverweight—
Oct 15, 2026JP MorganOverweight—
Oct 14, 2026UBSNeutral—
Oct 12, 2026Cantor FitzgeraldOverweight—
Oct 8, 2026NeedhamBuy—
Open full forecast

News briefing

Generated Oct 20, 2026, 9:12 PM

Why Is GOOG Down Today? Mixed Signals Despite Strong Fundamentals

Alphabet shares declined 1.11% today in a broader market pullback, despite a notably positive news cycle centered on AI growth opportunities and cloud revenue acceleration. The modest sell-off appears driven by profit-taking rather than negative company-specific developments, as multiple analysts highlight near-term catalysts and long-term value creation potential.

    Bottom line: Today's 1.11% decline appears to be a technical pullback in an otherwise constructive fundamental environment, with multiple near-term catalysts (October 28 earnings, cloud acceleration, AI investments) and insider buying supporting the bull case. Investors should view this weakness as a potential entry point ahead of earnings, though regulatory risks and valuation considerations warrant monitoring.

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Alphabet Inc. Stock Performance

    Alphabet Inc. shares closed at $340.16, trading slightly below the 50-day moving average of $341.45 but above the 200-day moving average of $336.41, per SID market data. The stock has declined 1.97% over the past month and 4.12% over the trailing three-month period, reflecting recent near-term weakness. However, on a twelve-month basis, GOOG has posted a positive return of 7.45%, demonstrating longer-term resilience. The 14-day relative strength index sits at 47.5, indicating neutral momentum with no overbought or oversold conditions. Average daily trading volume stands at approximately 23.4 million shares, according to Massive/Polygon data. With a beta of 1.07, Alphabet exhibits marginally higher volatility than the broader market. The stock's current positioning between its key moving averages suggests a consolidation phase as investors assess the company's near-term trajectory within the technology sector.

    Alphabet Inc. Valuation Analysis

    Alphabet Inc. carries a market capitalization of approximately $3.79 trillion, cementing its position among the largest publicly traded companies globally, per SID market data. The stock trades at a price-to-earnings ratio of 30.40, which reflects a premium relative to broader market averages but remains within range for mega-cap technology companies. The PEG ratio stands at 3.84, suggesting the current valuation may be elevated relative to expected earnings growth rates, according to SEC filings and consensus estimates. Alphabet's price-to-book ratio of 9.76 indicates investors are paying a significant premium over the company's net asset value, consistent with its intangible asset base and dominant market positioning. The company currently offers a modest dividend yield of 0.27%, reflecting its relatively recent initiation of shareholder return programs. These valuation metrics collectively position Alphabet as a richly valued technology franchise trading at growth-oriented multiples.

    Smart Money Activity for GOOG

    Alphabet Inc. registers a composite smart money score of 57 out of 100, reflecting a neutral overall signal, per SID market data. Institutional ownership activity scores a perfect 25 out of 25, indicating robust and sustained accumulation by major asset managers and funds, according to 13F institutional filings. Insider activity scores 12.5 out of 25, suggesting a moderate level of executive and director transactions without a strong directional bias, per SEC Form 4 filings. Congressional trading activity registers at 10.5 out of 25, pointing to limited but notable legislative interest in the stock. Dark pool activity scores 9.1 out of 25, indicating relatively subdued off-exchange institutional block trading in recent periods. The divergence between the maximum institutional score and the below-average dark pool reading suggests that large fund managers maintain strong conviction in their positions while short-term institutional block trading remains muted. This mixed composition of smart money signals aligns with the overall neutral classification.

    Alphabet Inc. Earnings Outlook

    Alphabet Inc. has delivered consecutive positive earnings surprises in its two most recent reported quarters, according to company earnings reports. In the quarter reported on April 29, 2026, Alphabet posted actual earnings per share of $5.11 against a consensus estimate of $2.63, representing a surprise of $2.48 or approximately 94% above expectations. The July 22, 2026 quarter was even more striking, with actual EPS of $9.11 versus an estimate of $2.88, producing a $6.23 positive surprise. Looking ahead, analysts project earnings of $2.88 per share for the quarter reporting on July 27, 2026, and $2.96 per share for the quarter reporting on October 28, 2026, per analyst estimates. These forward estimates appear notably conservative given the magnitude of recent beats, suggesting potential upward revisions may occur as the reporting dates approach. The substantial outperformance trend underscores Alphabet's capacity to exceed market expectations.

    Wall Street Analyst Ratings for GOOG

    Recent Wall Street coverage of Alphabet Inc. reflects a broadly constructive outlook, per SID consensus data. In October 2026, Keybanc reiterated its Overweight rating on October 19, following JP Morgan's reaffirmation of Overweight on October 15, according to Wall Street analyst reports. UBS maintained a Neutral stance on October 14, representing the lone non-bullish view among recent coverage updates. Cantor Fitzgerald reiterated an Overweight rating on October 12, while Needham maintained its Buy rating on October 8. Notably, none of the five most recent analyst actions involved a downgrade or rating reduction, indicating stable-to-positive sentiment across major research desks. Four of the five latest ratings carry bullish designations of either Overweight or Buy, representing an 80% bullish consensus among recent coverage initiations and reiterations. The absence of any Sell or Underweight ratings in the current cycle suggests broad institutional confidence in Alphabet's fundamental positioning and growth trajectory.