Rating Change
UBS reiterated its Neutral rating on Alphabet Inc. (NASDAQ:GOOGL) on October 14, 2026.
UBS reiterated its Neutral rating on Alphabet Inc. (NASDAQ:GOOGL) on October 14, 2026.

At publication ·
Alphabet Inc. (NASDAQ:GOOGL) · reiterate
At a glance
UBS reiterated its Neutral rating on Alphabet Inc. (NASDAQ:GOOGL) on October 14, 2026.
Alphabet Inc. operates in the Technology sector. The stock currently trades at $347.64 with a market capitalization of $3771.0B. The stock has gained 12.8% over the past 52 weeks.
Analyst coverage from UBS provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Alphabet Inc.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Among the 10 most recent ratings: 9 Buy, 1 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Oct 14, 2026 | UBS | Neutral | N/A |
| Oct 12, 2026 | Cantor Fitzgerald | Overweight | N/A |
| Oct 08, 2026 | Needham | Buy | N/A |
| Oct 06, 2026 | Wells Fargo | Overweight | N/A |
| Sep 28, 2026 | Piper Sandler | Overweight | N/A |
Related Tools: Analyst Ratings Dashboard | View GOOGL Stock Page
A rating of Neutral from UBS reflects the analyst's outlook on Alphabet Inc. (NASDAQ:GOOGL). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the GOOGL forecast page.
Current market data
NASDAQ · GOOGL
$347.64
Up: +$1.90 · +0.55%
Live quote updated
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