Skip to main content
Smart Investors Daily
Alphabet Inc. logo

NASDAQ · GOOGL

Alphabet Inc.

Technology · Internet Content & Information

$316.80

Up+$3.78 (+1.19%)

Updated Oct 28, 2026, 1:47 AM

SID Score

5.9/10

Composite research score

Smart Money

44/100

Neutral

Market cap
3.77T
P/E ratio
30.4
Dividend yield
0.26%
52-week range
$272.11 – $408.61
Volume
24.02M
Avg. volume
36.59M

Price performance · GOOGL

GOOGL price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 26, 2026

GOOGL closed at $316.80 after 20 trading sessions, down 7.07% for the selected period.

Last close
$316.80
Period change
-7.07%
Period low
$316.80
Period high
$353.78
Daily close
View OHLC price history
GOOGL OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 26, 2026$320.89$321.48$316.60$316.8024.02M
Oct 23, 2026$321.145$324.5307$320.18$320.2117.57M
Oct 22, 2026$330.455$331.43$322.00$324.2227.75M
Oct 21, 2026$336.98$337.27$330.38$334.7629.17M
Oct 20, 2026$343.645$344.77$338.36$340.27518.32M
Oct 19, 2026$343.665$346.58$341.85$344.1819.81M
Oct 16, 2026$348.275$350.66$339.0801$340.5928.64M
Oct 15, 2026$344.695$352.15$340.61$349.2221.33M
Oct 14, 2026$355.57$359.40$346.34$347.6428.02M
Oct 13, 2026$356.23$358.58$351.60$353.7823.26M
Oct 12, 2026$351.86$356.50$350.50$352.7219.08M
Oct 9, 2026$351.40$354.70$350.31$351.6617.28M
Oct 8, 2026$353.14$356.83$346.52$348.2923.51M
Oct 7, 2026$346.715$350.80$343.0658$350.5020.91M
Oct 6, 2026$347.37$349.09$344.6805$347.6818.72M
Oct 5, 2026$342.59$348.09$342.40$346.4725.63M
Oct 2, 2026$341.315$345.77$341.16$343.5023.77M
Oct 1, 2026$350.785$353.22$335.5108$338.2433.27M
Sep 30, 2026$344.15$352.60$340.99$344.0837.37M
Sep 29, 2026$341.95$342.84$338.02$340.9221.07M

Latest GOOGL news

The latest Smart Investors Daily articles mentioning GOOGL.

GOOGL research

Overview

Company profile and research snapshot.

Company profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$304.48
Implied upside
—
Analysts
36
GOOGL recent ratings
DateFirmRatingTarget
Oct 22, 2026CitizensMarket Outperform—
Oct 20, 2026BMO CapitalOutperform—
Oct 19, 2026KeybancOverweight—
Oct 15, 2026JP MorganOverweight—
Oct 14, 2026UBSNeutral—
Open full forecast

News briefing

Generated Oct 27, 2026, 9:15 PM

Why Is GOOGL Up Today? Modest Gains Amid Critical Earnings Week

Alphabet stock edged up 1.19% today as investors position ahead of what many are calling a crucial week for tech earnings and Federal Reserve decisions. The modest rally reflects cautious optimism, though the broader market sentiment remains mixed with 80% of S&P 500 stocks in correction territory.

    Bottom line: Alphabet faces a make-or-break earnings moment on October 28 where execution on cloud profitability and AI monetization will determine whether today's modest gains become sustained momentum. While the $514 billion cloud backlog is impressive, investors will scrutinize margins and forward guidance to justify valuations amid competitive pressures from OpenAI and Amazon.

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Alphabet Inc. Stock Performance

    Alphabet Inc. shares closed at $316.80, reflecting a daily decline of 1.35% per SID market data. The stock has underperformed over the near term, posting a one-month loss of 6.47% and a three-month decline of 1.94%, while maintaining a modest 1.61% gain over the trailing twelve months. GOOGL is currently trading well below both its 50-day moving average of $342.94 and its 200-day moving average of $338.51, according to SID market data, indicating sustained downward momentum. The 14-day relative strength index sits at 26.4, placing the stock in oversold territory below the conventional 30 threshold. Average daily trading volume stands at approximately 36.6 million shares. Alphabet carries a beta of 1.07, suggesting slightly higher volatility than the broader market. The company's market capitalization stands at approximately $3.77 trillion, maintaining its position among the largest publicly traded companies globally.

    Alphabet Inc. Valuation Analysis

    Alphabet Inc. trades at a price-to-earnings ratio of 30.40, according to SID market data, positioning it at a premium relative to the broader market but within the range typical for large-cap technology companies. The PEG ratio stands at 3.84, per SID market data, suggesting the stock's earnings growth rate may not fully justify its current P/E multiple by traditional valuation frameworks. Alphabet's price-to-book ratio is 9.76, while its price-to-sales ratio sits at 9.89, reflecting the market's valuation of the company's substantial revenue base and asset portfolio. The company offers a modest dividend yield of 0.27%, per SEC filings, following its initiation of shareholder distributions. As a Technology sector constituent with a $3.77 trillion market capitalization, Alphabet's valuation metrics reflect investor expectations for continued growth in its advertising, cloud computing, and artificial intelligence business segments.

    Smart Money Activity for GOOGL

    Alphabet Inc. registers a composite smart money score of 44 out of 100 with a neutral signal, according to SID market data. Institutional positioning is the strongest component, scoring a perfect 25 out of 25, reflecting robust hedge fund and asset manager accumulation in GOOGL shares per 13F institutional filings. Congressional trading activity scores 10.0 out of 25, indicating moderate legislative interest. Dark pool activity registers at 9.1 out of 25, suggesting below-average off-exchange institutional block trading. The insider component scores 0.0 out of 25, driven by a notably lopsided pattern of executive transactions. Per SEC Form 4 filings, there have been 20 insider trades over the past 90 days, comprising 17 sells against just 3 buys. This sell-heavy insider activity represents a ratio of approximately 5.7 sells per buy, indicating that corporate insiders have been consistently reducing their personal exposure to GOOGL shares during the recent quarter.

    Alphabet Inc. Earnings Outlook

    Alphabet Inc. has delivered substantial earnings surprises in its two most recent reporting periods, according to company earnings reports. In the quarter reported on April 29, 2026, the company posted earnings per share of $5.11 against a consensus estimate of $2.66, representing a positive surprise of $2.45, or approximately 92%. The subsequent quarter reported on July 22, 2026, saw an even more pronounced beat, with actual EPS of $9.11 versus the $2.87 estimate, producing a $6.24 positive surprise of roughly 217%. Looking ahead, analyst estimates project EPS of $2.87 for the quarter expected on July 27, 2026, and $2.99 for the quarter anticipated on October 28, 2026, per analyst estimates. Given the magnitude of consecutive beats, forward estimates may face upward revision pressure as analysts recalibrate models to account for Alphabet's demonstrated capacity to substantially exceed consensus expectations.

    Wall Street Analyst Ratings for GOOGL

    Wall Street coverage of Alphabet Inc. remains predominantly constructive, with recent analyst actions largely reaffirming positive outlooks, per Wall Street analyst reports. On October 22, 2026, Citizens reiterated a Market Outperform rating, while BMO Capital maintained its Outperform designation on October 20. Keybanc reaffirmed an Overweight rating on October 19, and JP Morgan upheld its Overweight stance on October 15, according to SID consensus data. UBS represents the lone neutral voice among recent coverage updates, maintaining its Neutral rating on October 14. Notably, none of the five most recent analyst actions involved a downgrade or rating change, indicating stable conviction levels despite the stock's recent 6.47% one-month decline. Four of the five covering firms maintain bullish-equivalent ratings, representing an 80% positive consensus among recent updates. The absence of any upgrades or downgrades suggests analysts view the current pullback within the context of Alphabet's longer-term fundamental trajectory rather than as a catalyst for reassessment.