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Smart Investors Daily
AA

NASDAQ · AAPL

Apple Inc.

Technology · Consumer Electronics

$332.41

Up+$1.07 (+0.32%)

Updated Sep 17, 2026, 11:13 AM

SID Score

7.5/10

Composite research score

Smart Money

57/100

Neutral

Market cap
3.88T
P/E ratio
33.08
Dividend yield
0.31%
52-week range
$243.42 – $344.57
Volume
35.99M
Avg. volume
48.28M

Price performance

AAPL price history

1M range · 20 trading sessions · Daily adjusted prices

AAPL closed at $332.41 after 20 trading sessions, up 4.92% for the selected period.

Last close
$332.41
Period change
+4.92%
Period low
$309.35
Period high
$333.08
Daily close
View OHLC price history
AAPL OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 16, 2026$332.53$335.48$330.70$332.4135.99M
Sep 15, 2026$330.135$331.78$328.35$331.3431.75M
Sep 14, 2026$334.79$335.50$331.34$333.0839.27M
Sep 11, 2026$327.45$336.22$326.30$332.2750.72M
Sep 10, 2026$316.67$326.74$316.51$326.5770.01M
Sep 9, 2026$315.485$319.15$309.90$315.3465.64M
Sep 8, 2026$317.10$320.70$314.90$316.2235.48M
Sep 4, 2026$328.305$328.93$317.86$319.9739.61M
Sep 3, 2026$324.87$330.81$324.11$328.2137.23M
Sep 2, 2026$326.865$328.40$323.53$324.9633.78M
Sep 1, 2026$316.98$327.30$314.73$325.1353.17M
Aug 31, 2026$319.60$321.235$312.80$316.8541.24M
Aug 28, 2026$316.845$322.37$315.4504$319.7038.65M
Aug 27, 2026$310.545$315.40$309.4001$314.5832.42M
Aug 26, 2026$310.30$315.43$308.8001$313.4534.02M
Aug 25, 2026$310.79$313.59$308.21$309.9025.87M
Aug 24, 2026$311.47$313.36$309.97$310.3434.67M
Aug 21, 2026$312.05$312.38$307.01$309.3546.88M
Aug 20, 2026$317.455$320.28$310.65$311.3040.96M
Aug 19, 2026$310.14$319.2799$309.60$316.8350.51M

Latest AAPL news

The latest Smart Investors Daily articles mentioning AAPL.

AAPL research

Overview

Company profile and research snapshot.

Company profile

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$292.37
Implied upside
Analysts
28
AAPL recent ratings
DateFirmRatingTarget
Sep 10, 2026TD CowenBuy
Sep 10, 2026RosenblattNeutral
Sep 10, 2026B of A SecuritiesBuy
Sep 8, 2026HSBCBuy
Sep 8, 2026NeedhamHold
Open full forecast

News briefing

Generated Sep 16, 2026, 9:00 PM

Why Is AAPL Moving Higher Today?

Apple shares gained 0.32% today as the tech giant makes strategic moves in enterprise AI infrastructure, signaling a potential new growth avenue beyond consumer products. The modest gains reflect investor optimism about Apple's pivot toward artificial intelligence servers, though broader market sentiment remains cautiously neutral as investors await key Federal Reserve decisions.

    Bottom line: Apple's modest gains today reflect cautious optimism around its enterprise AI server ambitions, which could represent a meaningful growth catalyst if executed successfully. Investors should monitor the M8 Ultra server development and Nvidia partnership closely, while remaining aware of regulatory headwinds and the company's reliance on AI to drive future growth in maturing markets. The real catalyst will likely depend on Apple's ability to demonstrate tangible business traction in enterprise AI before market enthusiasm fades.

    Yahoo · Sep 17, 2026

    Did AI Servers Really Quadruple Dell Stock?

    Dell Technologies (DELL) stock has returned 334% over the past year, against 16% for the S&P 500. The easy explanation is AI orders, but it is incomplete. The bigger change is what happened to the rest of Dell.

    Yahoo · Sep 16, 2026

    Hedy Adds Apple Private Cloud Compute to Its AI Meeting Assistant in iOS 27

    On iPhone and iPad with Apple Intelligence, session analysis can now run on Apple's servers, alongside Hedy's existing on-device and region-pinned cloud optionsPortland, OR, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Hedy AI today announced that Hedy, its cross-platform AI meeting assistant, now supports Apple Private Cloud Compute as a user-selectable AI processing option on iPhone and iPad running iOS 27. The option lets users choose Apple's server model for session summaries, notes, chat, and live su

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Apple Inc. Stock Performance

    Apple Inc. shares closed at $332.41, reflecting a daily gain of approximately 1.24% per SID market data. Over the trailing one-month period, AAPL has appreciated 8.78%, while the three-month return stands at 11.08% and the one-year return reaches 21.4%, according to Massive/Polygon data. The stock currently trades above both its 50-day moving average of $319.27 and its 200-day moving average of $284.63, positioning it firmly in an intermediate-term uptrend. The 14-day relative strength index registers at 67.5, approaching but not yet breaching the traditional overbought threshold of 70. Average daily trading volume stands at approximately 48.3 million shares, supporting the stock's liquidity profile. Apple's beta of 1.107 indicates slightly elevated sensitivity to broader market movements. The company's market capitalization of approximately $3.88 trillion per SID market data solidifies its position as the world's most valuable publicly traded company.

    Apple Inc. Valuation Analysis

    Apple Inc. trades at a trailing price-to-earnings ratio of 33.08, reflecting a premium valuation relative to the broader Technology sector, according to SID market data. The PEG ratio stands at 5.62, suggesting the current earnings multiple significantly exceeds the company's projected earnings growth rate, per SEC filings. The price-to-book ratio of 44.18 reflects Apple's asset-light business model and substantial share repurchase activity, which has systematically reduced book value over recent years. On a revenue basis, the price-to-sales ratio registers at 10.02, indicating investors pay approximately $10 for every dollar of trailing revenue. Apple maintains a modest dividend yield of 0.39%, consistent with the company's capital return strategy that prioritizes buybacks over dividend growth. These valuation metrics collectively indicate that the market continues to assign a significant premium to Apple's ecosystem strength, recurring revenue streams, and consistent free cash flow generation within the Technology sector.

    Smart Money Activity for AAPL

    Apple Inc. registers an overall smart money score of 57 out of 100 with a Neutral signal, according to SID market data. Institutional ownership sentiment scores a perfect 25 out of 25, indicating robust and sustained positioning among major fund managers per 13F institutional filings. Congressional trading activity scores 23.3 out of 25, reflecting notable buying interest among members of Congress who have disclosed AAPL transactions. In contrast, insider activity scores 0 out of 25, with SEC Form 4 filings revealing two insider transactions over the past 90 days — both classified as sells with zero insider purchases recorded during that period. This pattern of insider selling, while common among executives managing concentrated equity compensation, represents a divergence from the strong institutional conviction. Dark pool activity scores 9.0 out of 25, suggesting moderate but not exceptional off-exchange accumulation. The disparity between maximum institutional confidence and minimal insider buying creates a mixed overall signal for institutional investors monitoring smart money flows into the stock.

    Apple Inc. Earnings Outlook

    Apple Inc. has delivered four consecutive quarters of positive earnings surprises, according to company earnings reports. In the most recent quarter reported on July 30, 2026, Apple posted earnings per share of $2.02 against analyst estimates of $1.89, representing a $0.13 positive surprise. The prior quarter ending April 30, 2026, saw EPS of $2.01 versus the $1.94 consensus, a $0.07 beat. The fiscal first quarter reported on January 29, 2026, produced the largest beat with actual EPS of $2.84 against estimates of $2.66, a $0.18 outperformance. The immediately preceding quarter also delivered $2.84 in EPS versus the $2.73 estimate per analyst estimates. Across these four quarters, Apple averaged an earnings surprise of approximately $0.12 per share, demonstrating consistent execution above Wall Street expectations. This sustained pattern of estimate beats underscores management's ability to deliver results that exceed forecasted performance across varying seasonal demand cycles.

    Wall Street Analyst Ratings for AAPL

    Recent Wall Street analyst activity on Apple Inc. reflects a predominantly constructive stance, according to SID consensus data. On September 10, 2026, TD Cowen reiterated its Buy rating on AAPL, while B of A Securities simultaneously maintained its Buy recommendation, per Wall Street analyst reports. Rosenblatt maintained a Neutral rating on the same date, representing the sole non-bullish view among the most recent coverage updates. On September 8, 2026, HSBC reiterated its Buy rating, reinforcing positive sentiment among global investment banks. Needham also reiterated its Hold rating on September 8, making it the second firm maintaining a neutral posture. Among the five most recent analyst actions, three firms carry Buy ratings while two maintain Hold or Neutral positions, resulting in a 60% bullish skew. Notably, no analyst among recent coverage updates has issued a Sell recommendation, and all five actions were reiterations of existing ratings rather than upgrades or downgrades, suggesting a settled consensus view on the stock.