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Smart Investors Daily
AA

NASDAQ · AAPL

Apple Inc.

Technology · Consumer Electronics

$347.10

Up+$3.19 (+0.93%)

Updated Oct 28, 2026, 2:50 AM

SID Score

7.2/10

Composite research score

Smart Money

47/100

Neutral

Market cap
3.88T
P/E ratio
33.08
Dividend yield
0.30%
52-week range
$243.42 – $351.73
Volume
39.99M
Avg. volume
48.28M

Price performance · AAPL

AAPL price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 27, 2026

AAPL closed at $347.10 after 21 trading sessions, up 5.37% for the selected period.

Last close
$347.10
Period change
+5.37%
Period low
$329.40
Period high
$348.22
Daily close
View OHLC price history
AAPL OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 27, 2026$343.165$347.78$342.39$347.1039.99M
Oct 26, 2026$343.92$347.09$341.03$343.9142.74M
Oct 23, 2026$349.115$351.73$345.75$347.72539.54M
Oct 22, 2026$344.94$348.36$342.28$348.2246.9M
Oct 21, 2026$339.36$345.25$338.83$343.9935.61M
Oct 20, 2026$339.86$343.06$338.70$339.5035.85M
Oct 19, 2026$340.775$346.00$340.115$342.9434.57M
Oct 16, 2026$346.085$347.82$340.46$343.4659.95M
Oct 15, 2026$346.95$347.85$341.60$342.0039.77M
Oct 14, 2026$344.605$347.09$341.72$342.9650.06M
Oct 13, 2026$344.665$348.1499$340.74$341.2738.98M
Oct 12, 2026$338.215$342.63$337.60$340.9725.9M
Oct 9, 2026$331.695$338.61$330.70$336.6437.88M
Oct 8, 2026$336.815$341.57$335.90$340.4235.33M
Oct 7, 2026$336.96$338.67$332.78$336.6734.15M
Oct 6, 2026$332.28$334.38$330.62$333.6330.45M
Oct 5, 2026$332.815$336.21$331.65$332.8934.4M
Oct 2, 2026$333.26$334.54$330.61$333.6933.28M
Oct 1, 2026$330.00$332.4816$325.81$330.3236.31M
Sep 30, 2026$330.80$339.50$330.1401$333.0249.99M
Sep 29, 2026$336.965$337.085$328.70$329.4038.48M

Latest AAPL news

The latest Smart Investors Daily articles mentioning AAPL.

AAPL research

Overview

Company profile and research snapshot.

Company profile

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$292.37
Implied upside
—
Analysts
28
AAPL recent ratings
DateFirmRatingTarget
Oct 20, 2026Loop CapitalHold—
Oct 20, 2026MoffettNathansonNeutral—
Oct 12, 2026JP MorganOverweight—
Oct 1, 2026NeedhamHold—
Oct 1, 2026Morgan StanleyOverweight—
Open full forecast

News briefing

Generated Oct 27, 2026, 9:00 PM

Why Is AAPL Up Today? New Hardware Launches and AI Monetization Drive Modest Gains

Apple shares gained 0.93% today as investors digest a wave of product announcements and growing optimism around the company's artificial intelligence strategy. The combination of new MacBook Pro and iMac launches with M-series chips, coupled with speculation about premium AI features for Siri, is supporting the stock amid broader tech sector dynamics.

    Bottom line: Apple's modest 0.93% gain reflects cautious optimism around its hardware refresh and emerging AI monetization opportunities, though execution risks around foldable technology and premium feature adoption remain. Investors should monitor upcoming earnings results to assess whether iPhone demand truly accelerates from AI features and whether the company can justify premium pricing for Siri enhancements.

    Yahoo · Oct 27, 2026

    Apple (AAPL) Could Be 36% Overvalued As AI Launches Meet iPhone Duo Scrutiny

    Apple (AAPL) has just stacked the calendar with new hardware and AI software, including M6 Macs and an A20 Pro iPad mini as well as Creator Studio upgrades, while iPhone Duo demand collides with early screen defect complaints. Against that backdrop, Apple shares have edged back from the recent excitement around iPhone Duo and AI launches, with a 1-day share price return of a 1.10% decline even as the 7-day share price return is 1.30% and the year-to-date share price return sits at 26.90%. The...

    Yahoo · Oct 27, 2026

    Why GM is still an automaker despite its move to the Nasdaq

    Laffer Tengler Investments CEO and CIO Nancy Tengler and her panel of experts debate whether GM's (GM) move to the Nasdaq (^IXIC) makes it a tech or data company.Today's panel includes Yahoo Finance Senior Autos Reporter Pras Subramanian, Axios senior AI reporter Madison Mills, Envorso founder Adrian Balfour, and Clocktower Group chief macro strategist Eric Wallerstein.

    Yahoo · Oct 27, 2026

    The AI economy, Apple's iPhone Duo issues, and Meta partners with Nvidia

    In this episode of Market Hang, Laffer Tengler Investments CEO and CIO Nancy Tengler and her panel of experts weigh in on the risks of circular financing as Meta's (META) partners with Nvidia (NVDA) and AMD (AMD), and Apple's (AAPL) focus on hardware rather than joining the AI race, and the risks with combining AI and banks.Today's panel includes Yahoo Finance Senior Autos Reporter Pras Subramanian, Axios senior AI reporter Madison Mills, Envorso founder Adrian Balfour, and Clocktower Group chief macro strategist Eric Wallerstein.

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Apple Inc. Stock Performance

    Apple Inc. shares closed at $343.91, recording a daily gain of 1.24% per SID market data. The stock has demonstrated consistent momentum across multiple timeframes, advancing 3.51% over the trailing one-month period and 3.21% over three months. On an annualized basis, AAPL has delivered a robust 34.24% return over the past twelve months, significantly outpacing the broader market. Technical indicators reflect this sustained uptrend, with the stock trading above both its 50-day moving average of $329.47 and its 200-day moving average of $294.69, according to Massive/Polygon data. The 14-day relative strength index stands at 72.3, placing the stock slightly into overbought territory. Average daily trading volume registers at approximately 48.3 million shares, supporting strong liquidity. Apple's beta of 1.107 indicates the stock carries marginally higher volatility relative to the overall market, consistent with its large-cap technology classification.

    Apple Inc. Valuation Analysis

    Apple Inc. currently commands a market capitalization of approximately $3.88 trillion, reinforcing its position as the world's most valuable publicly traded company per SID market data. The stock trades at a trailing price-to-earnings ratio of 33.08, reflecting a premium valuation relative to the broader Technology sector. The PEG ratio stands at 5.62, according to SEC filings, suggesting that the current earnings multiple substantially exceeds the company's projected earnings growth rate. Apple's price-to-book ratio of 44.18 and price-to-sales ratio of 10.02 further underscore the elevated valuation premium investors are assigning to the business. On the income return side, the company offers a modest dividend yield of 0.39%, reflecting Apple's preference for capital returns through share buybacks rather than dividend distributions. These valuation metrics collectively indicate that the market is pricing in sustained revenue and earnings expansion well beyond near-term consensus projections for the technology giant.

    Smart Money Activity for AAPL

    Apple Inc. registers a composite smart money score of 47 out of 100, generating a neutral signal according to SID market data. The institutional component scores a perfect 25 out of 25, reflecting overwhelming fund-level conviction and broad ownership across major asset managers per 13F institutional filings. In contrast, the insider trading component scores 0 out of 25, driven by a notably asymmetric pattern of executive transactions. SEC Form 4 filings reveal 20 insider trades over the past 90 days, comprising just 2 purchases against 18 sales, indicating consistent net disposition by corporate officers and directors. The dark pool activity component scores 9 out of 25, suggesting moderate but not exceptional off-exchange institutional accumulation. Congressional trading activity registers at 12.6 out of 25, reflecting middling legislative interest. The divergence between maximum institutional enthusiasm and minimal insider buying represents a notable dynamic, as corporate insiders have persistently reduced their direct equity exposure despite the stock's continued upward price trajectory throughout the year.

    Apple Inc. Earnings Outlook

    Apple Inc. has delivered consecutive earnings beats in its two most recently reported quarters, according to company earnings reports. For the quarter ending April 2026, Apple posted earnings per share of $2.01 against a consensus estimate of $1.94, representing a positive surprise of $0.07. The July 2026 quarter showed an even stronger beat, with actual EPS of $2.02 versus the $1.89 estimate, yielding a $0.13 positive surprise. Looking ahead, analyst estimates project EPS of $1.98 for both the October 2026 and the following quarter, per consensus analyst estimates. The stable forward estimates suggest Wall Street anticipates a slight sequential moderation from the $2.01–$2.02 EPS range achieved in prior quarters. Apple's ability to sustain its earnings beat streak will be closely watched when results are reported on October 29, 2026. The pattern of upside surprises has coincided with the stock's 34.24% annual gain.

    Wall Street Analyst Ratings for AAPL

    Wall Street consensus on Apple Inc. reflects a mixed but moderately constructive stance, per SID consensus data. Among the most recent ratings actions, JP Morgan reiterated its Overweight rating on October 12, 2026, while Morgan Stanley maintained its Overweight designation on October 1, 2026, according to Wall Street analyst reports. However, Loop Capital downgraded the stock from Buy to Hold on October 20, 2026, representing the most notable negative revision in the current cycle. MoffettNathanson maintained its Neutral rating on the same date, and Needham reiterated a Hold rating on October 1, 2026. The distribution reveals two firms at Overweight, one at Neutral, and two at Hold, indicating a lack of unanimous bullish conviction at current price levels near $343.91. The Loop Capital downgrade is particularly noteworthy as it shifted from an active Buy recommendation, potentially reflecting concerns about the stock's elevated valuation multiples, including its 33.08 trailing PE ratio and 5.62 PEG ratio.