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AA

NASDAQ · AAPL

Apple Inc.

Technology · Consumer Electronics

$333.63

Up+$3.04 (+0.91%)

Updated Oct 7, 2026, 11:10 PM

SID Score

7.1/10

Composite research score

Smart Money

47/100

Neutral

Market cap
3.88T
P/E ratio
33.08
Dividend yield
0.31%
52-week range
$243.42 – $345.34
Volume
30.45M
Avg. volume
48.28M

Price performance · AAPL

AAPL price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 6, 2026

AAPL closed at $333.63 after 21 trading sessions, up 5.51% for the selected period.

Last close
$333.63
Period change
+5.51%
Period low
$315.34
Period high
$341.07
Daily close
View OHLC price history
AAPL OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 6, 2026$332.28$334.38$330.62$333.6330.45M
Oct 5, 2026$332.815$336.21$331.65$332.8934.4M
Oct 2, 2026$333.26$334.54$330.61$333.6933.28M
Oct 1, 2026$330.00$332.4816$325.81$330.3236.31M
Sep 30, 2026$330.80$339.50$330.1401$333.0249.99M
Sep 29, 2026$336.965$337.085$328.70$329.4038.48M
Sep 28, 2026$340.37$342.988$338.04$338.4032.82M
Sep 25, 2026$336.04$341.67$334.53$341.0730M
Sep 24, 2026$336.72$338.91$334.30$335.9224.73M
Sep 23, 2026$341.075$341.80$335.50$337.0231.66M
Sep 22, 2026$340.135$345.34$338.75$339.7540.71M
Sep 21, 2026$335.28$339.64$333.05$338.9835M
Sep 18, 2026$337.905$338.49$332.53$336.1386.59M
Sep 17, 2026$334.77$338.34$330.1833$337.0036.7M
Sep 16, 2026$332.53$335.48$330.70$332.4135.98M
Sep 15, 2026$330.135$331.78$328.35$331.3431.75M
Sep 14, 2026$334.79$335.50$331.34$333.0839.27M
Sep 11, 2026$327.45$336.22$326.30$332.2750.72M
Sep 10, 2026$316.67$326.74$316.51$326.5770.01M
Sep 9, 2026$315.485$319.15$309.90$315.3465.64M
Sep 8, 2026$317.10$320.70$314.90$316.2235.48M

Latest AAPL news

The latest Smart Investors Daily articles mentioning AAPL.

AAPL research

Overview

Company profile and research snapshot.

Company profile

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$292.37
Implied upside
—
Analysts
27
AAPL recent ratings
DateFirmRatingTarget
Oct 1, 2026NeedhamHold—
Oct 1, 2026Morgan StanleyOverweight—
Sep 29, 2026Morgan StanleyOverweight—
Sep 23, 2026B of A SecuritiesBuy—
Sep 18, 2026Evercore ISI GroupOutperform—
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News briefing

No generated briefing is available yet.

Yahoo · Oct 7, 2026

SpaceX in Talks to Borrow $40 Billion to Buy Nvidia Chips

Elon Musk's SpaceX is in talks with banks and investors to raise $40 billion to buy chips from Nvidia Corp., people familiar with the matter said, in what would be among the biggest-ever debt financings for the AI buildout. joins to discuss this and the latest from Apple.

AI research layers

Interpretive context generated from the platform’s current data sources.

Apple Inc. Stock Performance

Apple Inc. shares closed at $333.63, gaining 1.24% in the most recent session, per SID market data. The stock has demonstrated consistent upward momentum across multiple timeframes, rising 4.27% over the past month, 6.46% over three months, and 22.72% over the trailing twelve-month period. Technically, AAPL trades above both key moving averages, sitting 3.50% above its 50-day moving average of $322.35 and 14.94% above its 200-day moving average of $290.27, according to Massive/Polygon data. The 14-day relative strength index registers at 51.5, indicating neutral momentum without overbought or oversold conditions. Average daily trading volume stands at approximately 48.28 million shares, reflecting robust liquidity. Apple's market capitalization currently sits at approximately $3.88 trillion, reinforcing its position as the largest publicly traded company globally. The stock's beta of 1.107 indicates slightly above-market volatility relative to the broader index.

Apple Inc. Valuation Analysis

Apple Inc. trades at a price-to-earnings ratio of 33.08, reflecting a premium valuation relative to the broader market, according to SID market data. The PEG ratio stands at 5.62, suggesting the current earnings multiple significantly exceeds the company's projected earnings growth rate and indicating the stock is priced for sustained high performance. The price-to-book ratio registers at 44.18, driven by Apple's capital-light business model and aggressive share repurchase program that has systematically reduced book value over time, per SEC filings. The price-to-sales ratio of 10.02 underscores the market's premium pricing of Apple's revenue stream relative to typical technology peers. Apple's dividend yield of 0.39% remains modest, reflecting management's preference for share buybacks as the primary capital return mechanism. These valuation metrics collectively position AAPL at the upper end of large-cap technology multiples, consistent with its dominant ecosystem and recurring revenue growth trajectory.

Smart Money Activity for AAPL

Apple Inc. registers a composite smart money score of 47 out of 100 with a neutral signal, according to SID market data. Institutional positioning scores a perfect 25 out of 25, reflecting strong conviction among large asset managers and fund complexes, per 13F institutional filings. Congressional trading activity scores 13 out of 25, indicating moderate legislative interest in the stock. Dark pool activity registers at 9 out of 25, suggesting relatively subdued off-exchange institutional accumulation at current price levels. Insider sentiment presents the most notable divergence, scoring 0 out of 25. SEC Form 4 filings reveal 20 insider transactions over the past 90 days, comprising 17 sells against only 3 buys, indicating a clear pattern of insider distribution. This sell-heavy insider activity contrasts sharply with the maximum institutional confidence score, creating a bifurcated smart money profile. The combination of strong institutional ownership and persistent insider selling suggests executives may be capitalizing on elevated valuations while institutional holders maintain long-term strategic positions.

Apple Inc. Earnings Outlook

Apple Inc. has delivered three consecutive quarterly earnings beats, according to company earnings reports. In the most recent reported quarter ending January 2026, Apple posted earnings per share of $2.84 versus the consensus estimate of $2.66, representing a positive surprise of $0.18 or approximately 6.8%. The April 2026 quarter showed EPS of $2.01 against estimates of $1.94, a $0.07 beat, while the July 2026 quarter delivered $2.02 versus the $1.89 estimate, a $0.13 upside surprise. This pattern of consistent outperformance demonstrates management's ability to exceed Wall Street expectations across varying seasonal demand cycles. Looking ahead, analyst estimates project EPS of $1.98 for the October 2026 quarter with results expected on October 29, per analyst estimates. The sequential decline from the prior quarter's $2.02 reflects typical seasonal patterns in Apple's product cycle and services revenue cadence.

Wall Street Analyst Ratings for AAPL

Wall Street coverage of Apple Inc. reflects a predominantly constructive outlook, per SID consensus data. Among the most recent analyst actions, Morgan Stanley reiterated its Overweight rating on October 1 and September 29, 2026, maintaining conviction in Apple's long-term growth trajectory, according to Wall Street analyst reports. Bank of America Securities reaffirmed its Buy rating on September 23, 2026, while Evercore ISI Group maintained its Outperform recommendation on September 18, 2026. Needham represents the lone cautious voice among recent coverage updates, reiterating a Hold rating on October 1, 2026. Notably, all five recent analyst actions were reiterations of existing ratings rather than upgrades or downgrades, suggesting the current consensus view has stabilized at these price levels. The predominance of bullish ratings from major bulge-bracket firms including Morgan Stanley and Bank of America Securities indicates broad institutional sell-side support, with four of five recent ratings carrying a positive directional bias on the stock.