Yahoo · Oct 22, 2026
The next Xbox could cost $1,800. Here’s why
With Microsoft and Sony facing soaring component costs, the next generation of gaming hardware could come with unprecedented price tags.
NASDAQ · SONY
Sony Group Corporation
Technology · Consumer Electronics
$25.64
Down-$0.39 (-1.50%)
Updated Oct 28, 2026, 2:23 AM
SID Score
7.0/10
Composite research score
Smart Money
42/100
Neutral
- Market cap
- 159.74B
- P/E ratio
- 22.23
- Dividend yield
- 0.59%
- 52-week range
- $19.32 – $26.31
- Volume
- 2.91M
- Avg. volume
- 4.01M
Price performance · SONY
SONY price history
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 26, 2026
SONY closed at $26.03 after 20 trading sessions, up 11.38% for the selected period.
- Last close
- $26.03
- Period change
- +11.38%
- Period low
- $23.37
- Period high
- $26.20
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 26, 2026 | $26.225 | $26.25 | $25.9439 | $26.03 | 3.31M |
| Oct 23, 2026 | $26.00 | $26.16 | $25.945 | $26.08 | 3.92M |
| Oct 22, 2026 | $25.79 | $26.31 | $25.75 | $26.20 | 5.7M |
| Oct 21, 2026 | $25.30 | $25.34 | $24.955 | $25.10 | 4.08M |
| Oct 20, 2026 | $24.90 | $25.21 | $24.90 | $25.21 | 3.49M |
| Oct 19, 2026 | $24.82 | $24.92 | $24.755 | $24.77 | 3.11M |
| Oct 16, 2026 | $25.04 | $25.175 | $24.77 | $24.88 | 4.21M |
| Oct 15, 2026 | $24.64 | $24.975 | $24.48 | $24.69 | 3.79M |
| Oct 14, 2026 | $24.39 | $24.48 | $24.16 | $24.36 | 4.06M |
| Oct 13, 2026 | $24.11 | $24.53 | $24.105 | $24.33 | 5.76M |
| Oct 12, 2026 | $24.12 | $24.445 | $24.08 | $24.26 | 2.9M |
| Oct 9, 2026 | $23.97 | $24.30 | $23.97 | $24.12 | 3.2M |
| Oct 8, 2026 | $23.41 | $24.09 | $23.35 | $23.95 | 5.37M |
| Oct 7, 2026 | $23.43 | $23.52 | $23.27 | $23.52 | 3.99M |
| Oct 6, 2026 | $23.77 | $23.955 | $23.72 | $23.85 | 3.65M |
| Oct 5, 2026 | $23.50 | $23.62 | $23.395 | $23.54 | 4.76M |
| Oct 2, 2026 | $23.92 | $23.92 | $23.56 | $23.82 | 4.18M |
| Oct 1, 2026 | $23.77 | $23.85 | $23.28 | $23.49 | 4.96M |
| Sep 30, 2026 | $23.973 | $23.973 | $23.53 | $23.53 | 3.77M |
| Sep 29, 2026 | $23.62 | $23.62 | $23.325 | $23.37 | 3.59M |
Latest SONY news
The latest Smart Investors Daily articles mentioning SONY.
Stock researchCompany · Overview
Company
Market Activity
Research & News
SONY research
Overview
Company profile and research snapshot.
Company profile
Sony Group is a conglomerate with consumer electronics roots, which not only designs, develops, produces, and sells electronic equipment and devices, but also is engaged in content businesses, such as console and mobile games, music, and movies. Sony is the global top company of CMOS image sensors, game consoles, professional broadcasting cameras, and music publishing, and is one of the top players on digital cameras, wireless earphones, recorded music, movies, and so on. Sony's business portfolio is well diversified with five major business segments.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $21.00
- Implied upside
- —
- Analysts
- 31
| Date | Firm | Rating | Target |
|---|---|---|---|
| Mar 18, 2020 | Oppenheimer | Outperform | — |
| Oct 24, 2019 | Gabelli & Co. | Buy | — |
| Mar 20, 2019 | Jefferies | Hold | — |
| Nov 30, 2018 | Citigroup | Buy | — |
| Sep 10, 2018 | Credit Suisse | Outperform | — |
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Yahoo · Oct 21, 2026
Wall Street Analysts Look Bullish on Sony (SONY): Should You Buy?
According to the average brokerage recommendation (ABR), one should invest in Sony (SONY). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?
Yahoo · Oct 19, 2026
Here's How Much a $1000 Investment in Sony Made 10 Years Ago Would Be Worth Today
Investing in certain stocks can pay off in the long run, especially if you hold on for a decade or more.
SeekingAlpha · Oct 17, 2026
Sony: The Hardware Cycle Is Hiding A Better Earnings Mix
Sony Group offers upside through diversified assets, recurring revenue streams, and capital-light strategies, trading at 17.8x forward earnings. Click for more.
AI research layers
Interpretive context generated from the platform’s current data sources.
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