Baird Reiterates Neutral Rating on Harley-Davidson, Inc. (HOG)

Market Context

Harley-Davidson, Inc. operates in the Consumer Cyclical sector. The stock currently trades at $26.30 with a market capitalization of $2.8B. The stock has gained 17.1% over the past 52 weeks.

Analyst coverage from Baird provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Harley-Davidson, Inc..

Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.

Recent Analyst Activity for Harley-Davidson, Inc.

Among the 10 most recent ratings: 2 Buy, 5 Hold, 3 Sell.

Date	Firm	Rating	Price Target
Jul 24, 2026	Baird	Neutral	N/A
Jul 20, 2026	Loop Capital	Buy	N/A
Jul 13, 2026	Citigroup	Neutral	N/A
Jul 06, 2026	DA Davidson	Buy	N/A
May 19, 2026	Morgan Stanley	Underweight	N/A

Related Tools: Analyst Ratings Dashboard | View HOG Stock Page