Yahoo · Sep 2, 2026
Harley-Davidson Estimates Lifted After Q2 on Higher Shipments, HDFS Strength, UBS Says
Harley-Davidson (HOG) earnings estimates were raised following its Q2 results, reflecting "slightly
HO
NYSE · HOG
Harley-Davidson, Inc.
Consumer Cyclical · Auto - Recreational Vehicles
$28.30
Down-$1.12 (-3.96%)
Updated Sep 9, 2026, 1:14 AM
SID Score
6.8/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 2.75B
- P/E ratio
- 5.38
- Dividend yield
- 2.54%
- 52-week range
- $17.09 – $31.25
- Volume
- 1.3M
- Avg. volume
- 1.94M
Price performance
HOG price history
1M range · 19 trading sessions · Daily adjusted prices
HOG closed at $28.30 after 19 trading sessions, up 5.91% for the selected period.
- Last close
- $28.30
- Period change
- +5.91%
- Period low
- $25.97
- Period high
- $28.30
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 4, 2026 | $27.49 | $28.86 | $27.49 | $28.30 | 1.3M |
| Sep 3, 2026 | $28.00 | $28.65 | $27.17 | $27.67 | 1.75M |
| Sep 2, 2026 | $27.18 | $27.945 | $26.96 | $27.81 | 1.46M |
| Sep 1, 2026 | $27.46 | $27.97 | $27.12 | $27.15 | 1.66M |
| Aug 31, 2026 | $27.88 | $27.90 | $27.32 | $27.60 | 1.59M |
| Aug 28, 2026 | $28.26 | $28.35 | $27.62 | $28.10 | 1.15M |
| Aug 27, 2026 | $28.25 | $28.27 | $27.635 | $27.84 | 1.59M |
| Aug 26, 2026 | $27.62 | $27.965 | $27.29 | $27.85 | 1.8M |
| Aug 25, 2026 | $28.35 | $28.3867 | $27.255 | $27.49 | 2.03M |
| Aug 24, 2026 | $28.29 | $28.4799 | $28.02 | $28.29 | 2.23M |
| Aug 21, 2026 | $27.84 | $28.65 | $27.84 | $28.20 | 2.11M |
| Aug 20, 2026 | $27.41 | $27.66 | $27.275 | $27.63 | 1.26M |
| Aug 19, 2026 | $27.20 | $27.8971 | $27.20 | $27.66 | 1.39M |
| Aug 18, 2026 | $27.13 | $27.715 | $26.785 | $27.23 | 2.48M |
| Aug 17, 2026 | $27.90 | $27.9999 | $26.90 | $27.03 | 1.87M |
| Aug 14, 2026 | $28.12 | $28.18 | $27.67 | $27.78 | 2.16M |
| Aug 13, 2026 | $26.02 | $27.945 | $26.02 | $27.85 | 3.61M |
| Aug 12, 2026 | $26.88 | $26.99 | $25.78 | $25.97 | 1.62M |
| Aug 11, 2026 | $26.09 | $27.15 | $25.9032 | $26.72 | 1.67M |
Latest HOG news
The latest Smart Investors Daily articles mentioning HOG.
Stock researchCompany · Overview
HOG research
Overview
Company profile and research snapshot.
Company profile
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Hold
- Average target
- $27.00
- Implied upside
- —
- Analysts
- 21
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 2, 2026 | UBS | Neutral | — |
| Aug 17, 2026 | DA Davidson | Buy | — |
| Jul 28, 2026 | Morgan Stanley | Underweight | — |
| Jul 24, 2026 | Baird | Neutral | — |
| Jul 20, 2026 | Loop Capital | Buy | — |
News briefing
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Yahoo · Sep 2, 2026
3 Reasons to Sell PII and 1 Stock to Buy Instead
Polaris has been treading water for the past six months, recording a small return of 4% while holding steady at $61.39. The stock also fell short of the S&P 500’s 11.8% gain during that period.
Yahoo · Sep 2, 2026
Massimo Group to Unveil New Warrior 1500 UTV at Equip Exposition and Showcase Next-Generation Product Platform at 2026 SEMA Show
Massimo Group (NASDAQ: MAMO) ("Massimo" or the "Company"), a manufacturer and distributor of powersports vehicles, UTVs, ATVs and innovative mobility solutions, today announced that it plans to showcase its new Warrior 1500 UTV at Equip Exposition 2026 in Louisville, Kentucky, and the 2026 SEMA Show in Las Vegas, Nevada.
Benzinga · Sep 2, 2026
UBS Maintains Neutral on Harley-Davidson, Raises Price Target to $28
UBS analyst Robin Farley maintains Harley-Davidson (NYSE:HOG) with a Neutral and raises the price target from $26 to $28.
AI research layers
Interpretive context generated from the platform’s current data sources.
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