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HO

NYSE · HOG

Harley-Davidson, Inc.

Consumer Cyclical · Auto - Recreational Vehicles

$31.22

Up+$0.89 (+2.93%)

Updated Nov 1, 2026, 2:39 AM

SID Score

6.6/10

Composite research score

Smart Money

58/100

Neutral

Market cap
2.75B
P/E ratio
5.38
Dividend yield
2.31%
52-week range
$17.09 – $31.23
Volume
3.25M
Avg. volume
1.94M

Price performance · HOG

HOG price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

HOG closed at $31.22 after 20 trading sessions, up 19.21% for the selected period.

Last close
$31.22
Period change
+19.21%
Period low
$26.19
Period high
$31.22
Daily close
View OHLC price history
HOG OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$30.26$31.23$29.93$31.223.25M
Oct 29, 2026$29.60$31.1175$29.13$30.333.6M
Oct 28, 2026$29.38$29.5953$28.94$29.522.91M
Oct 27, 2026$28.96$29.63$28.53$29.442.46M
Oct 26, 2026$28.94$29.35$28.66$28.851.78M
Oct 23, 2026$28.72$29.00$27.91$28.962.51M
Oct 22, 2026$27.37$29.27$27.2575$29.112.67M
Oct 21, 2026$27.24$27.39$26.735$27.341.6M
Oct 20, 2026$26.645$27.36$26.645$27.191.56M
Oct 19, 2026$26.76$26.915$26.48$26.731.6M
Oct 16, 2026$27.64$27.80$26.675$26.761.52M
Oct 15, 2026$27.24$28.17$27.11$27.592.5M
Oct 14, 2026$27.34$27.43$26.79$26.961.55M
Oct 13, 2026$27.57$27.65$26.96$27.471.39M
Oct 12, 2026$26.86$27.515$26.505$27.371.75M
Oct 9, 2026$26.75$27.27$26.66$26.901.51M
Oct 8, 2026$26.74$27.575$26.59$26.752.97M
Oct 7, 2026$26.77$26.99$25.92$26.952.09M
Oct 6, 2026$26.67$27.14$26.5258$26.942.27M
Oct 5, 2026$25.79$27.195$25.41$26.193.7M

Latest HOG news

The latest Smart Investors Daily articles mentioning HOG.

HOG research

Overview

Company profile and research snapshot.

Company profile

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Hold
Average target
$27.00
Implied upside
—
Analysts
21
HOG recent ratings
DateFirmRatingTarget
Oct 30, 2026CitigroupBuy—
Oct 30, 2026Wells FargoUnderweight—
Oct 5, 2026CitigroupBuy—
Sep 8, 2026CitigroupNeutral—
Sep 2, 2026UBSNeutral—
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News briefing

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Yahoo · Oct 26, 2026

Will Harley-Davidson’s Turnaround Rally Hit a Wall on Oct. 29?

Harley-Davidson (NYSE:HOG) reports third-quarter results on October 29, 2026. Shares are up 44.88% year to date, so this report will show whether the “Back to the Bricks” turnaround has earned that rally. A Raised Outlook Sparked the Run Last quarter, Harley ended a two-quarter miss streak. EPS of $0.75 beat the $0.6426 estimate, and revenue […]

Yahoo · Oct 21, 2026

Global Powersports Market Size, Share, Growth Analysis, and Forecast 2026-2034 Featuring Profiles of Harley-Davidson, Polaris, Changjiang Motorcycle Co., Yamaha Motor Co., Kawasaki and More

Electrification, rentals and adventure tourism fuel demand, while lower operating costs, flexible access models and off-road adoption create ROI opportunitiesDublin, Oct. 21, 2026 (GLOBE NEWSWIRE) -- "Powersports Market Analysis Growth & Forecast 2026-2034" has been added to ResearchAndMarkets.com's offering. The global powersports market is projected to grow from US$ 42.03 Billion in 2025 to US$ 70.89 Billion by 2034, expanding at a Compound Annual Growth Rate (CAGR) of 5.98% from 2026-2034. Ac

AI research layers

Interpretive context generated from the platform’s current data sources.

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