Rating Change
UBS reiterated its Neutral rating on The Kroger Co. (NYSE:KR) on October 21, 2026.
reiterateNYSE:KR
UBS Reiterates Neutral Rating on The Kroger Co. (KR)
UBS reiterated its Neutral rating on The Kroger Co. (NYSE:KR) on October 21, 2026.
At publication ·
What changed
The Kroger Co. (NYSE:KR) · reiterate
- Firm
- UBS
- Rating
- Neutral to Neutral
- Price at event
- $64.13
- Market capitalization
- $41.2B
At a glance
Key takeaways
- UBS maintained a Neutral rating on Kroger (KR) on October 21, 2026, with the stock trading at $64.13 and a market cap of $41.2 billion.
Market Context
The Kroger Co. operates in the Consumer Defensive sector. The stock currently trades at $64.13 with a market capitalization of $41.2B. The stock has gained 0.5% over the past 52 weeks.
Analyst coverage from UBS provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for The Kroger Co.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for The Kroger Co.
Among the 10 most recent ratings: 7 Buy, 3 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Oct 21, 2026 | UBS | Neutral | N/A |
| Oct 21, 2026 | Guggenheim | Buy | N/A |
| Oct 21, 2026 | Wells Fargo | Equal-Weight | N/A |
| Sep 15, 2026 | Guggenheim | Buy | N/A |
| Sep 14, 2026 | Telsey Advisory Group | Outperform | N/A |
Related Tools: Analyst Ratings Dashboard | View KR Stock Page
Frequently Asked Questions
What does the Neutral rating mean for KR?
A rating of Neutral from UBS reflects the analyst's outlook on The Kroger Co. (NYSE:KR). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the KR forecast page.
