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The Kroger Co. logo

NYSE · KR

The Kroger Co.

Consumer Defensive · Grocery Stores

$65.93

Up+$0.91 (+1.40%)

Updated Oct 30, 2026, 7:19 AM

SID Score

5.7/10

Composite research score

Smart Money

62/100

Neutral

Market cap
41.23B
P/E ratio
51.65
Dividend yield
2.03%
52-week range
$54.15 – $76.58
Volume
4.81M
Avg. volume
7.17M

Price performance · KR

KR price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 29, 2026

KR closed at $65.93 after 21 trading sessions, up 10.84% for the selected period.

Last close
$65.93
Period change
+10.84%
Period low
$58.41
Period high
$67.87
Daily close
View OHLC price history
KR OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 29, 2026$65.66$66.19$65.04$65.934.81M
Oct 28, 2026$65.27$65.78$64.955$65.023.99M
Oct 27, 2026$65.74$66.39$65.375$65.875.1M
Oct 26, 2026$66.77$67.62$66.1932$66.774.48M
Oct 23, 2026$67.83$68.56$66.35$66.777.9M
Oct 22, 2026$64.88$67.96$64.56$67.878.7M
Oct 21, 2026$63.65$64.21$62.63$64.137.78M
Oct 20, 2026$64.45$64.6876$61.815$62.987.44M
Oct 19, 2026$63.16$63.445$62.485$63.055.32M
Oct 16, 2026$63.59$63.83$62.785$63.636.52M
Oct 15, 2026$64.30$64.76$62.63$62.719.57M
Oct 14, 2026$61.16$63.10$60.90$63.0910.29M
Oct 13, 2026$63.80$63.80$60.58$60.748.9M
Oct 12, 2026$62.05$62.58$61.72$62.564.71M
Oct 9, 2026$61.03$61.65$60.80$61.645.29M
Oct 8, 2026$59.71$61.66$59.675$61.418.3M
Oct 7, 2026$59.265$60.06$59.18$59.258.94M
Oct 6, 2026$58.55$58.71$57.75$58.416.55M
Oct 5, 2026$58.84$58.96$58.32$58.786.48M
Oct 2, 2026$59.39$59.83$58.86$59.034.71M
Oct 1, 2026$58.64$60.29$58.30$59.487.95M

Latest KR news

The latest Smart Investors Daily articles mentioning KR.

Stock researchCompany · Overview

KR research

Overview

Company profile and research snapshot.

Company profile

Kroger is one of the largest grocery retailers in the United States with about 2,700 stores across a portfolio of more than 20 supermarket banners. The company boasts an ingrained presence in US communities, citing that it is a top-two grocer in most of its major market areas. Over one fourth of Kroger's roughly $110 billion in nonperishable and fresh food sales (about 75% of revenue) stems from its private-label portfolio, of which the company manufactures about 30% of units via its own food production plants. The company also operates fuel stations and pharmacies at 60% and 80% of its locations, respectively.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Hold
Average target
$76.44
Implied upside
—
Analysts
8
KR recent ratings
DateFirmRatingTarget
Oct 21, 2026UBSNeutral—
Oct 21, 2026GuggenheimBuy—
Oct 21, 2026Wells FargoEqual-Weight—
Sep 15, 2026GuggenheimBuy—
Sep 14, 2026Telsey Advisory GroupOutperform—
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News briefing

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Yahoo · Mar 27, 2026

Kroger (KR) Valuation Check As US$112 Million Store Investments And New Offerings Support Growth Narrative

Kroger (KR) is back in focus after outlining more than US$112 million of store projects in central and northwest Ohio, along with branded product expansion and pharmacy offerings that together reshape its broader retail footprint. See our latest analysis for Kroger. The latest store investments, product launches and pharmacy offerings come after a period of solid share price momentum, with a 90 day share price return of 13.50% and a 5 year total shareholder return of 122.07%. This suggests...

Yahoo · Mar 25, 2026

Kroger Helps Customers Fuel Up with 4X Fuel Points Weekends

The Kroger Co. (NYSE: KR) America's grocer, today announced two special 4X Fuel Points Spring Weekend events to help customers fuel up. From March 27–29 and April 3–5, customers can earn 4X the Fuel Points on groceries and eligible purchases with a digital or in store accessible coupon.

AI research layers

Interpretive context generated from the platform’s current data sources.

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