Rating Change
Stifel reiterated its Buy rating on ServiceNow, Inc. (NYSE:NOW) on October 06, 2026.
reiterateNYSE:NOW
Stifel Reiterates Buy Rating on ServiceNow, Inc. (NOW)
Stifel reiterated its Buy rating on ServiceNow, Inc. (NYSE:NOW) on October 06, 2026.
At publication ·
What changed
ServiceNow, Inc. (NYSE:NOW) · reiterate
- Firm
- Stifel
- Rating
- Buy to Buy
- Price at event
- $137.97
- Market capitalization
- $180.0B
At a glance
Key takeaways
- Stifel reiterated a Buy rating on ServiceNow (NOW) on October 6, 2026, while the stock trades at $137.97 with a $180.0B market cap.
Market Context
ServiceNow, Inc. operates in the Technology sector. The stock currently trades at $137.97 with a market capitalization of $180.0B. The stock has declined 11.9% over the past 52 weeks.
Analyst coverage from Stifel provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for ServiceNow, Inc.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for ServiceNow, Inc.
Among the 10 most recent ratings: 8 Buy, 2 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Oct 06, 2026 | UBS | Neutral | N/A |
| Oct 06, 2026 | Stifel | Buy | N/A |
| Sep 21, 2026 | Cantor Fitzgerald | Overweight | N/A |
| Sep 11, 2026 | Needham | Buy | N/A |
| Sep 08, 2026 | BTIG | Buy | N/A |
Related Tools: Analyst Ratings Dashboard | View NOW Stock Page
Frequently Asked Questions
What does the Buy rating mean for NOW?
A rating of Buy from Stifel reflects the analyst's outlook on ServiceNow, Inc. (NYSE:NOW). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the NOW forecast page.
