Yahoo · Oct 7, 2026
SNX or NOW: Which Is the Better Value Stock Right Now?
SNX vs. NOW: Which Stock Is the Better Value Option?
NYSE · NOW
ServiceNow, Inc.
Technology · Software - Application
$137.97
Down-$0.10 (-0.07%)
Updated Oct 7, 2026, 10:20 PM
SID Score
5.9/10
Composite research score
Smart Money
45/100
Neutral
- Market cap
- 180.01B
- P/E ratio
- 104.21
- Dividend yield
- 0.00%
- 52-week range
- $81.24 – $156.09
- Volume
- 9.48M
- Avg. volume
- 1.41M
Price performance · NOW
NOW price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 6, 2026
NOW closed at $137.97 after 21 trading sessions, up 2.80% for the selected period.
- Last close
- $137.97
- Period change
- +2.80%
- Period low
- $129.94
- Period high
- $142.35
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 6, 2026 | $138.46 | $140.60 | $136.18 | $137.97 | 9.48M |
| Oct 5, 2026 | $135.22 | $137.90 | $134.15 | $136.08 | 7.84M |
| Oct 2, 2026 | $139.415 | $139.5675 | $133.47 | $134.38 | 8.86M |
| Oct 1, 2026 | $139.05 | $140.80 | $134.765 | $137.76 | 10.23M |
| Sep 30, 2026 | $129.75 | $135.08 | $128.85 | $134.01 | 9.03M |
| Sep 29, 2026 | $130.83 | $132.44 | $128.12 | $129.94 | 10.08M |
| Sep 28, 2026 | $129.80 | $131.89 | $126.75 | $131.45 | 11.94M |
| Sep 25, 2026 | $137.25 | $139.83 | $135.60 | $135.62 | 8.24M |
| Sep 24, 2026 | $139.90 | $141.0422 | $137.53 | $137.78 | 9.58M |
| Sep 23, 2026 | $137.22 | $141.54 | $136.15 | $140.78 | 11.37M |
| Sep 22, 2026 | $141.83 | $142.10 | $135.23 | $137.00 | 12.58M |
| Sep 21, 2026 | $136.82 | $140.16 | $135.62 | $137.68 | 10.89M |
| Sep 18, 2026 | $139.71 | $139.94 | $135.07 | $135.47 | 19.25M |
| Sep 17, 2026 | $139.065 | $140.5369 | $136.00 | $138.47 | 9.86M |
| Sep 16, 2026 | $139.20 | $141.67 | $138.33 | $139.82 | 9.86M |
| Sep 15, 2026 | $139.15 | $147.57 | $139.00 | $141.90 | 14.71M |
| Sep 14, 2026 | $140.00 | $143.1899 | $137.24 | $142.35 | 17.5M |
| Sep 11, 2026 | $130.50 | $134.45 | $130.39 | $132.53 | 10.73M |
| Sep 10, 2026 | $130.64 | $134.70 | $130.64 | $131.17 | 13.85M |
| Sep 9, 2026 | $133.58 | $134.5999 | $130.852 | $131.11 | 10.67M |
| Sep 8, 2026 | $136.72 | $136.98 | $132.4583 | $134.21 | 14.61M |
Latest NOW news
The latest Smart Investors Daily articles mentioning NOW.
Stock researchCompany · Overview
Company
Market Activity
Research & News
NOW research
Overview
Company profile and research snapshot.
Company profile
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $1,172.71
- Implied upside
- —
- Analysts
- 31
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 6, 2026 | UBS | Neutral | — |
| Oct 6, 2026 | Stifel | Buy | — |
| Sep 21, 2026 | Cantor Fitzgerald | Overweight | — |
| Sep 11, 2026 | Needham | Buy | — |
| Sep 8, 2026 | BTIG | Buy | — |
News briefing
Generated Oct 7, 2026, 7:10 PM
Why Is NOW Up Today? AI Leadership and Analyst Upgrades Drive Modest Gains
ServiceNow gained 0.55% today as a confluence of positive analyst actions and company AI developments reinforce the platform's competitive positioning. Multiple research firms raised price targets while the company showcased new AI capabilities, suggesting investor confidence in NOW's ability to navigate enterprise software spending trends despite a neutral overall sentiment in headlines.
Bottom line: ServiceNow is benefiting from a meaningful analyst re-rate on AI capabilities and stable enterprise demand, with multiple price target increases validating the company's strategic positioning. However, the mixed analyst sentiment (with UBS staying Neutral) and potential competitive threats from larger tech companies suggest investors should monitor AI adoption metrics and enterprise spending levels as key near-term indicators before increasing positions. The modest 0.55% gain reflects justified caution despite the positive headline mix.
Yahoo · Oct 7, 2026
CrowdStrike vs. ServiceNow: Which Technology Stock Is a Better Buy in 2026?
CrowdStrike trades at a steep valuation premium despite ongoing reputational risks, while ServiceNow combines profitability with a lower multiple.
Yahoo · Oct 7, 2026
Stripe taps FedEx data to expand small business access to financing
FedEx Dataworks is helping Stripe vet small businesses for working capital. The post Stripe taps FedEx data to expand small business access to financing appeared first on FreightWaves.
Yahoo · Oct 7, 2026
Is Trending Stock ServiceNow, Inc. (NOW) a Buy Now?
ServiceNow (NOW) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
AI research layers
Interpretive context generated from the platform’s current data sources.
ServiceNow, Inc. Stock Performance
ServiceNow shares closed at $137.97, gaining 1.07% in the most recent session, per SID market data. The stock has declined 2.33% over the past month but posted a strong 28.01% gain over the trailing three-month period, reflecting a significant recovery from earlier lows. On a 12-month basis, shares remain down 11.94%, indicating longer-term underperformance relative to the broader technology sector. Technically, NOW trades above both its 50-day moving average of $130.58 and its 200-day moving average of $111.00, suggesting the intermediate and long-term trends have turned constructive. The 14-day RSI sits at 47.5, positioning the stock in neutral territory with no immediate overbought or oversold signals. Average daily volume stands at approximately 1.41 million shares, according to Massive/Polygon data. The stock carries a beta of 0.972, indicating volatility roughly in line with the broader market.
ServiceNow, Inc. Valuation Analysis
ServiceNow carries a market capitalization of approximately $180 billion, commanding a premium valuation within the enterprise software segment, per SID market data. The stock trades at a price-to-earnings ratio of 104.21, reflecting elevated expectations for sustained high growth. The PEG ratio stands at 26.18, suggesting the current P/E significantly exceeds near-term earnings growth projections, according to SEC filings and consensus estimates. Additionally, the price-to-book ratio registers at 15.96, indicative of substantial intangible asset value and market confidence in the company's competitive moat in IT service management and workflow automation. ServiceNow does not pay a dividend, consistent with its strategy of reinvesting cash flows into product development and market expansion. These valuation multiples position NOW at a significant premium to the broader technology sector, reflecting the market's pricing of ServiceNow's recurring revenue model and high customer retention rates.
Smart Money Activity for NOW
ServiceNow's composite smart money score stands at 45 out of 100, signaling a neutral overall stance among sophisticated investors, per SID market data. Institutional ownership receives a perfect score of 25 out of 25, reflecting deep conviction from large fund managers and asset allocators. In contrast, insider sentiment scores 0 out of 25, with SEC Form 4 filings revealing 20 insider transactions over the past 90 days — comprising 5 purchases and 15 sales. This three-to-one sell-to-buy ratio suggests company executives have been net sellers during the recent period. Dark pool activity registers at 12 out of 25, indicating moderate off-exchange institutional interest without a strong directional signal. Congressional trading activity scores 7.6 out of 25, reflecting limited but present legislative interest in the stock. The divergence between maximum institutional confidence and minimal insider conviction creates a mixed signal for investors analyzing smart money positioning, according to 13F institutional filings and SEC Form 4 data.
ServiceNow, Inc. Earnings Outlook
ServiceNow has demonstrated a pattern of exceeding analyst expectations in recent quarters, according to company earnings reports. In the quarter reported on April 22, 2026, the company posted earnings of $0.97 per share against a consensus estimate of $0.80, delivering a positive surprise of $0.17. The following quarter reported on July 22, 2026, showed earnings of $0.90 versus the $0.76 estimate, representing a $0.14 upside surprise. Looking ahead, analysts project earnings of $0.8915 per share for the quarter with results expected January 29, 2026, and $0.93 per share for the quarter anticipated on October 28, 2026, per analyst estimates. The consecutive beats averaging approximately $0.155 above consensus suggest analysts may still be underestimating ServiceNow's operational efficiency and revenue expansion capabilities. These results underscore the company's ability to translate its growing enterprise platform adoption into bottom-line outperformance.
Wall Street Analyst Ratings for NOW
Wall Street consensus on ServiceNow remains predominantly constructive, with recent analyst actions reaffirming positive outlooks, per Wall Street analyst reports. On October 6, 2026, Stifel reiterated its Buy rating, while UBS maintained its Neutral stance on the same date, representing the lone holdout among recent coverage updates. Cantor Fitzgerald reaffirmed an Overweight rating on September 21, 2026, followed by Needham reiterating Buy on September 11 and BTIG maintaining its Buy recommendation on September 8, according to SID consensus data. Of the five most recent analyst actions, four carry bullish ratings — Buy or Overweight — while one remains Neutral, producing an 80% bullish ratio among recent coverage. Notably, all five actions were reiterations of prior ratings rather than upgrades or downgrades, indicating stable conviction levels. The absence of any Sell or Underweight ratings among recent coverage reflects broad analyst confidence in ServiceNow's competitive positioning within the enterprise workflow automation market.
