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NYSE · CRM

Salesforce, Inc.

Technology · Software - Application

$237.92

Down-$4.93 (-2.03%)

Updated Sep 20, 2026, 10:20 AM

SID Score

6.9/10

Composite research score

Smart Money

53/100

Neutral

Market cap
250.77B
P/E ratio
34.69
Dividend yield
0.87%
52-week range
$146.32 – $269.11
Volume
21.96M
Avg. volume
8.62M

Price performance

CRM price history

1M range · 19 trading sessions · Daily adjusted prices

CRM closed at $237.92 after 19 trading sessions, up 13.80% for the selected period.

Last close
$237.92
Period change
+13.80%
Period low
$205.62
Period high
$264.43
Daily close
View OHLC price history
CRM OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 18, 2026$244.25$244.25$236.545$237.9221.96M
Sep 17, 2026$244.18$247.00$241.52$242.8516.61M
Sep 16, 2026$251.85$256.40$249.60$250.549.43M
Sep 15, 2026$256.89$262.335$255.08$255.6511.5M
Sep 14, 2026$255.75$260.18$251.50$259.4312.97M
Sep 11, 2026$242.02$250.5472$242.02$247.729.74M
Sep 10, 2026$245.35$248.50$241.75$243.0010.74M
Sep 9, 2026$249.78$254.80$243.45$244.1611.86M
Sep 8, 2026$253.715$253.9999$245.8902$249.1217.48M
Sep 4, 2026$263.36$263.60$257.82$259.2310.5M
Sep 3, 2026$261.98$268.27$261.60$264.4316.04M
Sep 2, 2026$259.38$264.55$253.60$256.9314.39M
Sep 1, 2026$255.01$262.32$254.25$258.1115.9M
Aug 31, 2026$254.39$262.28$254.39$257.5422.47M
Aug 28, 2026$250.47$263.53$249.00$256.0034.36M
Aug 27, 2026$230.05$254.48$230.05$252.0555.52M
Aug 26, 2026$199.94$206.44$198.95$205.6214.89M
Aug 25, 2026$205.85$210.31$204.76$205.6910.09M
Aug 24, 2026$208.42$213.17$207.39$209.069.59M

Latest CRM news

The latest Smart Investors Daily articles mentioning CRM.

CRM research

Overview

Company profile and research snapshot.

Company profile

Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$324.17
Implied upside
Analysts
36
CRM recent ratings
DateFirmRatingTarget
Sep 18, 2026Stephens & Co.Equal-Weight
Sep 18, 2026CitizensMarket Outperform
Sep 18, 2026Wells FargoEqual-Weight
Sep 17, 2026Freedom BrokerBuy
Sep 17, 2026RBC CapitalSector Perform
Open full forecast

News briefing

Generated Sep 19, 2026, 9:16 PM

Why Is CRM Down Today? Mixed Signals From AIforce Launch and Analyst Concerns

Salesforce shares declined 2.03% today despite launching its new AIforce offering and receiving analyst upgrades, suggesting investors are weighing the company's AI ambitions against near-term valuation concerns. The stock weakness appears driven by UBS's cautionary note on AIforce's pricing strategy, even as multiple analysts turn bullish on the company's longer-term AI potential.

    Bottom line: Salesforce is at an inflection point where its AI transformation strategy is gaining traction with customers and analyst support, but pricing concerns and valuation questions are keeping the stock under pressure. Investors should monitor upcoming earnings reports for evidence of AIforce adoption rates, renewal growth acceleration, and customer willingness to pay premium prices—metrics that will determine whether the bullish thesis materializes or UBS's pricing concerns prove prescient.

    Yahoo · Sep 19, 2026

    Seamus Ruiz-Earle: Building, Exiting, and Backing the Next Generation of Technology Companies

    SAN FRANCISCO, CA / ACCESS Newswire / September 19, 2026 / (born October 28, 1999, in San Jose, California) is an American entrepreneur, investor, and go-to-market strategist known for building a category-defining consultancy before the age of 25. He is the founder of Carabiner Group, the firm that pioneered and trademarked the RevOps-as-a-Service model, which he started from his childhood bedroom during the COVID-19 pandemic and sold to the go-to-market growth advisory SBI in May 2024 in a high

    Yahoo · Sep 18, 2026

    Snap (SNAP) Unveils SPECS Intelligence AI And Expands AR Glasses Trials

    Snap (NYSE:SNAP) introduced its SPECS Intelligence AI service alongside expanded real-world trials of its SPECS AR glasses in September 2026. The launch includes enterprise-focused deployments with partners such as Salesforce, Amazon Web Services and NVIDIA targeting industrial, retail and field use cases. Snap is highlighting a privacy-first architecture for SPECS Intelligence AI, limiting data usage for AI training and personalized advertising. The SPECS Intelligence AI rollout and broader...

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Salesforce, Inc. Stock Performance

    Salesforce, Inc. shares closed at $237.92, reflecting a daily gain of approximately 0.98% per SID market data. Over the trailing one-month period, CRM has appreciated by $15.44, while the three-month return shows a more robust advance of $56.75, indicating sustained upward momentum in recent weeks. However, the stock remains down $9.27 on a one-year basis, underscoring lingering headwinds in the broader technology sector. From a technical standpoint, CRM trades well above its 50-day moving average of $206.93 and its 200-day moving average of $191.92, according to Massive/Polygon data. Despite trading above both key moving averages, the 14-day relative strength index sits at 37.1, placing the stock closer to oversold territory and suggesting recent pullback pressure. The stock carries a beta of 1.253, indicating higher volatility relative to the broader market. Average daily trading volume stands at approximately 8.62 million shares.

    Salesforce, Inc. Valuation Analysis

    Salesforce currently commands a market capitalization of approximately $250.77 billion, positioning it among the largest enterprise software companies globally, according to SID market data. The stock trades at a price-to-earnings ratio of 34.69, reflecting a premium valuation relative to the broader market but consistent with high-growth technology peers. However, the PEG ratio of 4.09 suggests that the current earnings multiple may not be fully supported by the company's projected growth rate, per SEC filings. The price-to-book ratio stands at 4.17, indicating investors are paying a meaningful premium above the company's net asset value. Salesforce has also established a modest dividend program, with a current yield of approximately 0.63%. This dividend initiation, relatively recent for the company, signals a maturing capital allocation strategy. The valuation profile reflects a company balancing growth investment with increasing shareholder return commitments within the competitive enterprise technology landscape.

    Smart Money Activity for CRM

    Salesforce's composite smart money score stands at 53 out of 100, reflecting a neutral overall signal according to SID market data. Institutional ownership sentiment scores a perfect 25 out of 25, indicating strong conviction among large fund managers and suggesting continued confidence in the company's long-term positioning. Congressional trading activity registers at 15.6 out of 25, reflecting moderate interest from lawmakers with disclosed positions. Dark pool activity scores 12.4 out of 25, indicating average levels of off-exchange institutional trading. Insider activity, however, scores 0.0 out of 25, which represents the weakest component of the smart money composite. Per SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising 8 purchases and 12 sales. The net selling bias among corporate insiders contrasts sharply with the robust institutional conviction reflected in 13F filings. This divergence between insider disposition and institutional accumulation creates a mixed signal for investors evaluating directional positioning in CRM shares.

    Salesforce, Inc. Earnings Outlook

    Salesforce has delivered a consistent pattern of earnings beats across recent quarters, according to company earnings reports. In the most recently reported quarter, the company posted earnings per share of $5.90 against a consensus estimate of $3.09, representing a substantial surprise of $2.81. The prior quarter saw EPS of $3.88 versus estimates of $2.96, yielding a positive surprise of $0.92. The quarter before that produced EPS of $3.81 against expectations of $2.69, a beat of $1.12. These consecutive upside surprises reflect strengthening operational execution and disciplined cost management across Salesforce's business segments. Looking ahead, analyst estimates project EPS of $3.09 for the upcoming quarter with results expected on September 2, 2026. The magnitude of recent beats suggests consensus estimates may continue to understate the company's earnings power, though the narrowing estimate relative to prior actuals indicates analysts are gradually recalibrating their models upward.

    Wall Street Analyst Ratings for CRM

    Recent Wall Street analyst activity on Salesforce reflects a largely stable consensus with no significant rating changes, per SID consensus data. On September 18, 2026, Stephens & Co. reiterated an Equal-Weight rating, while Citizens maintained a Market Outperform recommendation on the same date. Wells Fargo also reiterated its Equal-Weight stance, signaling a hold-equivalent view from one of the major banking institutions. On September 17, Freedom Broker maintained a Buy rating, representing the most bullish view among recent analyst actions, while RBC Capital reiterated a Sector Perform rating. The distribution of recent ratings skews toward neutral-to-positive territory, with two firms at hold-equivalent ratings, two at outperform-equivalent positions, and one at a sector-matching assessment. Notably, none of the five most recent analyst updates involved a rating change, according to Wall Street analyst reports, suggesting a consensus equilibrium around current price levels. This stability follows a period of strong earnings performance that may have already been incorporated into existing target frameworks.