Rating Change
UBS analysts reiterated a Neutral rating on ServiceNow, Inc. (NYSE:NOW) on July 14, 2026.
reiterateNYSE:NOW
UBS Reiterates Neutral Rating on ServiceNow, Inc. (NOW)
Rating Change UBS analysts reiterated a Neutral rating on ServiceNow, Inc. (NYSE:NOW) on July 14, 2026. Market Context ServiceNow, Inc.
Market Context
ServiceNow, Inc. operates in the Technology sector. The stock currently trades at $104.85 with a market capitalization of $180.0B. The stock has declined 35.5% over the past 52 weeks.
Analyst coverage from UBS provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for ServiceNow, Inc..
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for ServiceNow, Inc.
Among the 10 most recent ratings: 7 Buy, 3 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Jul 14, 2026 | UBS | Neutral | N/A |
| Jul 09, 2026 | Goldman Sachs | Buy | N/A |
| Jul 09, 2026 | Truist Securities | Buy | N/A |
| Jul 01, 2026 | Guggenheim | Buy | N/A |
| Jun 29, 2026 | BTIG | Buy | N/A |
Related Tools: Analyst Ratings Dashboard | View NOW Stock Page
Frequently Asked Questions
What does a Neutral rating mean for NOW?
A Neutral rating from UBS reflects the analyst's outlook on ServiceNow, Inc. (NYSE:NOW). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the NOW forecast page.
