Rating Change
Argus Research analysts downgraded The Procter & Gamble Company (NYSE:PG) from Buy to Hold on August 07, 2026.
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The Procter & Gamble Company (PG) Downgraded to Hold by Argus Research
Argus Research analysts downgraded The Procter & Gamble Company (NYSE:PG) from Buy to Hold on August 07, 2026.
At publication ·
What changed
The Procter & Gamble Company (NYSE:PG) · downgrade
- Firm
- Argus Research
- Rating
- Buy to Hold
- Price at event
- $145.77
- Market capitalization
- $328.9B
At a glance
Key takeaways
- Argus Research downgraded Procter & Gamble from Buy to Hold on August 7, 2026, though the article does not specify the reasoning behind this downgrade.
Market Context
The Procter & Gamble Company operates in the Consumer Defensive sector. The stock currently trades at $145.77 with a market capitalization of $328.9B. The stock has declined 3.4% over the past 52 weeks.
Analyst downgrades can weigh on a stock in the short term as institutional investors who follow Argus Research's research adjust their positions. However, downgrades also sometimes create buying opportunities if the market overreacts to the rating change. The reasoning behind the downgrade matters more than the rating itself.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for The Procter & Gamble Company
Among the 10 most recent ratings: 5 Buy, 5 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Aug 07, 2026 | Argus Research | Hold | N/A |
| Jul 30, 2026 | Citigroup | Buy | N/A |
| Jul 30, 2026 | HSBC | Hold | N/A |
| Jul 21, 2026 | Barclays | Equal-Weight | N/A |
| Jul 16, 2026 | JP Morgan | Overweight | N/A |
Related Tools: Analyst Ratings Dashboard | View PG Stock Page
Frequently Asked Questions
What does the Hold rating mean for PG?
A rating of Hold from Argus Research reflects the analyst's outlook on The Procter & Gamble Company (NYSE:PG). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the PG forecast page.