Yahoo · Oct 6, 2026
Why Procter & Gamble (PG) Outpaced the Stock Market Today
The latest trading day saw Procter & Gamble (PG) settling at $148.41, representing a +1.69% change from its previous close.
NYSE · PG
The Procter & Gamble Company
Consumer Defensive · Household & Personal Products
$148.41
Down-$0.59 (-0.40%)
Updated Oct 7, 2026, 9:48 PM
SID Score
6.8/10
Composite research score
Smart Money
48/100
Neutral
- Market cap
- 328.87B
- P/E ratio
- 20.46
- Dividend yield
- 2.82%
- 52-week range
- $137.62 – $167.25
- Volume
- 13.33M
- Avg. volume
- 8.54M
Price performance · PG
PG price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 6, 2026
PG closed at $148.41 after 21 trading sessions, up 1.94% for the selected period.
- Last close
- $148.41
- Period change
- +1.94%
- Period low
- $142.64
- Period high
- $149.03
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 6, 2026 | $148.02 | $149.68 | $147.06 | $148.41 | 13.33M |
| Oct 5, 2026 | $145.00 | $146.09 | $144.38 | $145.94 | 7.04M |
| Oct 2, 2026 | $144.40 | $145.21 | $143.81 | $144.91 | 6.25M |
| Oct 1, 2026 | $144.55 | $145.00 | $143.40 | $143.95 | 7.32M |
| Sep 30, 2026 | $148.90 | $149.23 | $145.28 | $145.28 | 8.58M |
| Sep 29, 2026 | $147.95 | $148.84 | $146.84 | $148.32 | 7.67M |
| Sep 28, 2026 | $145.86 | $149.48 | $145.11 | $149.03 | 8.85M |
| Sep 25, 2026 | $145.97 | $146.40 | $145.33 | $146.23 | 5.79M |
| Sep 24, 2026 | $147.74 | $149.20 | $145.68 | $145.68 | 7.43M |
| Sep 23, 2026 | $147.87 | $148.93 | $147.14 | $147.39 | 6.58M |
| Sep 22, 2026 | $147.42 | $148.25 | $146.95 | $148.22 | 5.64M |
| Sep 21, 2026 | $146.49 | $146.805 | $145.63 | $146.08 | 5.83M |
| Sep 18, 2026 | $146.44 | $146.70 | $145.49 | $146.39 | 12.94M |
| Sep 17, 2026 | $147.59 | $147.78 | $146.35 | $147.55 | 6.74M |
| Sep 16, 2026 | $146.83 | $148.23 | $146.50 | $147.02 | 6.95M |
| Sep 15, 2026 | $144.78 | $147.22 | $143.92 | $146.67 | 8.8M |
| Sep 14, 2026 | $146.38 | $147.72 | $145.75 | $146.13 | 8.7M |
| Sep 11, 2026 | $143.715 | $145.49 | $143.5501 | $145.27 | 11.53M |
| Sep 10, 2026 | $142.60 | $143.51 | $141.86 | $142.97 | 10.93M |
| Sep 9, 2026 | $144.16 | $144.47 | $142.34 | $142.64 | 9.27M |
| Sep 8, 2026 | $145.595 | $146.16 | $144.30 | $145.58 | 8.33M |
Latest PG news
The latest Smart Investors Daily articles mentioning PG.
Stock researchCompany · Overview
Company
Market Activity
Research & News
PG research
Overview
Company profile and research snapshot.
Company profile
Since its founding in 1837, Procter & Gamble has become one of the world's largest consumer product manufacturers, with annual sales of nearly $85 billion. It operates with a lineup of leading brands, including more than 20 that generate north of $1 billion each in annual global sales, such as Tide laundry detergent, Charmin toilet paper, Pantene shampoo, and Pampers diapers. Sales outside its home turf represent just more than half of the firm's consolidated total.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Hold
- Average target
- $167.33
- Implied upside
- —
- Analysts
- 15
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 6, 2026 | Evercore ISI Group | Outperform | — |
| Oct 6, 2026 | RBC Capital | Outperform | — |
| Sep 30, 2026 | TD Cowen | Hold | — |
| Aug 7, 2026 | Argus Research | Hold | — |
| Jul 30, 2026 | Citigroup | Buy | — |
News briefing
Generated Oct 7, 2026, 7:15 PM
Why PG Is Edging Higher Today
Procter & Gamble is up a modest 0.08% today, buoyed by positive analyst sentiment and recognition of its defensive dividend characteristics in a rising interest rate environment. The stock is benefiting from renewed analyst attention and its positioning as a 'fortress dividend' play for income-focused investors seeking shelter from bond market volatility.
Bottom line: PG is positioning itself as a safe-haven dividend play in a rising rate environment, with analyst upgrades and outperformance versus peers supporting the narrative. Investors should watch for upcoming earnings results and commentary on consumer demand trends, as these will be critical in determining whether PG can deliver the growth that justifies current valuations alongside its dividend yield.
Yahoo · Oct 6, 2026
Jim Cramer Finds More Than a Stock Price Gap Between PepsiCo (PEP) and Coca-Cola (KO)
During the October 2 episode of Mad Money, Jim Cramer discussed the widening gap between PepsiCo, Inc. (NASDAQ:PEP) and The Coca-Cola Company (NYSE:KO) ahead of PepsiCo’s earnings report. He said: Speaking of burdens, on Thursday morning, we have one of the most problematic earnings reports imaginable: that of PepsiCo. For years, this company was running […]
Yahoo · Oct 6, 2026
Bond Yields Are Soaring: These 5 Fortress Dividend Stocks Offer Shelter for Income Investors
Bond yields are rising fast enough to rattle stocks. The 10-year Treasury yield now stands at 5.24%. When rates rise and valuations wobble, the most reliable income comes from companies that sell things people buy in any economy: soda, snacks, detergent, diapers and toothpaste. The five consumer staples giants below pair global brands with decades […]
Benzinga · Oct 6, 2026
Evercore ISI Group Upgrades Procter & Gamble to Outperform, Raises Price Target to $166
Evercore ISI Group analyst Robert Ottenstein upgrades Procter & Gamble (NYSE:PG) from In-Line to Outperform and raises the price target from $161 to $166.
AI research layers
Interpretive context generated from the platform’s current data sources.
Procter & Gamble Stock Performance
Procter & Gamble shares traded at $148.41, posting a modest daily gain of 0.09% per SID market data. Over the trailing one-month period, PG declined 0.67%, while the three-month return showed a steeper pullback of 4.46%. On a trailing twelve-month basis, the stock recorded a gain of just 2.28%, underperforming broader equity benchmarks. Technically, PG trades above its 50-day moving average of $145.70 but below its 200-day moving average of $149.63, signaling near-term recovery within a longer-term downtrend. The 14-day RSI stands at 47.9, indicating neutral momentum with no overbought or oversold conditions. The stock's beta of 0.382, according to Massive/Polygon data, reflects significantly lower volatility than the broader market, consistent with its Consumer Defensive sector classification. Average daily volume sits at approximately 8.54 million shares, supporting adequate liquidity for institutional positioning.
Procter & Gamble Valuation Analysis
Procter & Gamble carries a market capitalization of approximately $328.9 billion, according to SID market data, positioning it among the largest Consumer Defensive companies globally. The stock trades at a price-to-earnings ratio of 20.46, which reflects a premium relative to the broader market but is consistent with the company's blue-chip stability and consistent cash flow generation. The PEG ratio stands at 3.90, per SEC filings, suggesting the current earnings multiple is elevated relative to the company's projected growth rate. PG's price-to-book ratio of 6.44 reflects substantial intangible asset value embedded in its portfolio of globally recognized consumer brands. The company offers a dividend yield of 2.97%, providing meaningful income for shareholders. This yield, combined with the company's long track record as a Dividend Aristocrat, continues to attract income-focused investors seeking defensive equity exposure in uncertain macroeconomic environments.
Smart Money Activity for PG
Procter & Gamble's composite smart money score stands at 47 out of 100, reflecting a neutral overall signal according to SID market data. The institutional component scores a perfect 25 out of 25, indicating exceptionally strong institutional ownership and conviction among large fund managers. Congressional trading activity registers at 13.3 out of 25, suggesting moderate interest from elected officials' disclosed portfolios. Dark pool activity scores 9.2 out of 25, indicating below-average off-exchange block trading volumes. Notably, insider trading activity presents a distinctly bullish pattern per SEC Form 4 filings, with 20 insider transactions recorded over the past 90 days, all of which were purchases with zero insider sales. This unanimous insider buying contrasts with the insider component score of 0.0 out of 25, which may reflect methodological weighting factors. The combination of maximum institutional confidence and consistent insider purchasing suggests strong internal conviction from those closest to the company's operations and financial outlook.
Procter & Gamble Earnings Outlook
Procter & Gamble has demonstrated consistent earnings execution in recent quarters, according to company earnings reports. In the most recently reported quarter ending April 2026, PG delivered earnings per share of $1.59, exceeding the consensus analyst estimate of $1.56 by $0.03, representing a positive surprise of approximately 1.9%. The preceding quarter similarly saw a modest beat, with actual EPS of $1.43 against an estimate of $1.42. Looking ahead, analysts project EPS of $1.42 for the July 2026 quarter and $1.89 for the October 2026 quarter, per analyst estimates. The sequential step-up to $1.89 implies expectations for meaningful earnings acceleration in the fiscal first quarter. PG's pattern of meeting or slightly exceeding estimates reflects the predictability inherent in its consumer staples business model, where steady demand for household and personal care products provides relatively stable revenue and margin profiles across economic cycles.
Wall Street Analyst Ratings for PG
Recent Wall Street analyst activity on Procter & Gamble reflects a mixed but incrementally improving sentiment, per SID consensus data. On October 6, 2026, Evercore ISI Group upgraded PG to Outperform from In-Line, signaling renewed confidence in the stock's return potential. On the same date, RBC Capital maintained its Outperform rating, reinforcing a constructive view among top-tier analysts. Conversely, Argus Research downgraded PG to Hold from Buy on August 7, 2026, suggesting valuation concerns following recent price action. TD Cowen reiterated its Hold rating on September 30, 2026, maintaining a neutral stance. Citigroup maintained its Buy rating on July 30, 2026, according to Wall Street analyst reports. The divergence in ratings reflects an ongoing debate among analysts regarding whether PG's premium valuation is justified given its moderate growth trajectory, with the PEG ratio of 3.90 serving as a focal point for those questioning the stock's risk-reward balance.
