Rating Change
JP Morgan reiterated its Neutral rating on The Southern Company (NYSE:SO) on October 13, 2026.
reiterateNYSE:SO
JP Morgan Reiterates Neutral Rating on The Southern Company (SO)
JP Morgan reiterated its Neutral rating on The Southern Company (NYSE:SO) on October 13, 2026.
At publication ·
What changed
The Southern Company (NYSE:SO) · reiterate
- Firm
- JP Morgan
- Rating
- Neutral to Neutral
- Price at event
- $88.11
- Market capitalization
- $93.2B
At a glance
Key takeaways
- JP Morgan maintained a Neutral rating on Southern Company (SO) on October 13, 2026, suggesting neither upside nor downside conviction.
Market Context
The Southern Company operates in the Utilities sector. The stock currently trades at $88.11 with a market capitalization of $93.2B. The stock has gained 1.1% over the past 52 weeks.
Analyst coverage from JP Morgan provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for The Southern Company.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for The Southern Company
Among the 10 most recent ratings: 3 Buy, 3 Hold, 4 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Oct 13, 2026 | JP Morgan | Neutral | N/A |
| Oct 13, 2026 | Keybanc | Underweight | N/A |
| Sep 25, 2026 | Citigroup | Buy | N/A |
| Sep 18, 2026 | Morgan Stanley | Underweight | N/A |
| Aug 21, 2026 | Morgan Stanley | Underweight | N/A |
Related Tools: Analyst Ratings Dashboard | View SO Stock Page
Frequently Asked Questions
What does the Neutral rating mean for SO?
A rating of Neutral from JP Morgan reflects the analyst's outlook on The Southern Company (NYSE:SO). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the SO forecast page.
