Rating Change
Baird reiterated its Neutral rating on Wayfair Inc. (NYSE:W) on October 08, 2026.
reiterateNYSE:W
Baird Reiterates Neutral Rating on Wayfair Inc. (W)
Baird reiterated its Neutral rating on Wayfair Inc. (NYSE:W) on October 08, 2026.
At publication ·
What changed
Wayfair Inc. (NYSE:W) · reiterate
- Firm
- Baird
- Rating
- Neutral to Neutral
- Price at event
- $105.13
- Market capitalization
- $13.0B
At a glance
Key takeaways
- Baird maintained a Neutral rating on Wayfair Inc. on October 8, 2026, while the stock trades at $105.13 with a $13.0B market capitalization.
Market Context
Wayfair Inc. operates in the Consumer Cyclical sector. The stock currently trades at $105.13 with a market capitalization of $13.0B. The stock has gained 24.1% over the past 52 weeks.
Analyst coverage from Baird provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Wayfair Inc.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for Wayfair Inc.
Among the 10 most recent ratings: 8 Buy, 2 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Oct 08, 2026 | Baird | Neutral | N/A |
| Sep 29, 2026 | Mizuho | Outperform | N/A |
| Aug 20, 2026 | Rosenblatt | Buy | N/A |
| Aug 14, 2026 | Citigroup | Buy | N/A |
| Aug 14, 2026 | Bernstein | Outperform | N/A |
Related Tools: Analyst Ratings Dashboard | View W Stock Page
Frequently Asked Questions
What does the Neutral rating mean for W?
A rating of Neutral from Baird reflects the analyst's outlook on Wayfair Inc. (NYSE:W). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the W forecast page.