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Smart Investors Daily
W

NYSE · W

Wayfair Inc.

Consumer Cyclical · Specialty Retail

$102.46

Down-$0.04 (-0.04%)

Updated Sep 21, 2026, 8:10 AM

SID Score

5.3/10

Composite research score

Smart Money

54/100

Neutral

Market cap
12.97B
P/E ratio
-39.82
Dividend yield
0.00%
52-week range
$55.60 – $119.98
Volume
2.91M
Avg. volume
3.58M

Price performance

W price history

1M range · 19 trading sessions · Daily adjusted prices

W closed at $102.46 after 19 trading sessions, down 0.71% for the selected period.

Last close
$102.46
Period change
-0.71%
Period low
$93.88
Period high
$105.01
Daily close
View OHLC price history
W OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 18, 2026$103.40$103.73$100.34$102.462.91M
Sep 17, 2026$107.00$107.42$101.655$102.502.09M
Sep 16, 2026$105.26$106.66$102.37$103.242.55M
Sep 15, 2026$103.825$106.225$101.20$103.693.29M
Sep 14, 2026$97.38$106.38$97.38$104.793.03M
Sep 11, 2026$98.42$99.87$97.34$98.571.69M
Sep 10, 2026$98.08$98.64$96.49$97.452.01M
Sep 9, 2026$99.73$100.90$98.11$100.122.43M
Sep 8, 2026$100.22$101.16$97.28$99.972.79M
Sep 4, 2026$97.00$99.63$96.00$99.431.72M
Sep 3, 2026$96.90$101.07$95.75$96.982.33M
Sep 2, 2026$95.35$95.49$93.34$94.541.84M
Sep 1, 2026$98.00$98.30$93.00$93.882.87M
Aug 31, 2026$102.38$102.4062$97.27$99.272.56M
Aug 28, 2026$105.46$106.24$103.00$103.761.85M
Aug 27, 2026$104.11$106.95$103.39$105.012.3M
Aug 26, 2026$102.98$105.63$101.6517$104.001.46M
Aug 25, 2026$105.05$106.50$103.20$104.531.87M
Aug 24, 2026$100.52$103.91$100.52$103.191.66M

Latest W news

The latest Smart Investors Daily articles mentioning W.

Stock researchCompany · Overview

W research

Overview

Company profile and research snapshot.

Company profile

Wayfair engages in e-commerce in the United States (88% of 2024 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2024, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$106.53
Implied upside
—
Analysts
—
W recent ratings
DateFirmRatingTarget
Aug 20, 2026RosenblattBuy—
Aug 14, 2026CitigroupBuy—
Aug 14, 2026BernsteinOutperform—
Aug 5, 2026UBSBuy—
Aug 5, 2026Evercore ISI GroupOutperform—
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News briefing

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Yahoo · Sep 17, 2026

OpenAI’s Sponsored Agents Turn ChatGPT Into an Ad Platform Where Brands Are the Product

On September 16, 2026, OpenAI formalized its pivot toward agent-mediated advertising with the announcement of Sponsored Agents. Unlike traditional digital advertising that relies on external links to drive traffic, these brand-funded units initiate a direct, labeled conversation with an advertiser’s AI agent entirely within the ChatGPT interface. The pilot, which includes partners like Wayfair, signals […]

AI research layers

Interpretive context generated from the platform’s current data sources.

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