Benzinga · Oct 8, 2026
Baird Maintains Neutral on Wayfair, Raises Price Target to $117
Baird analyst Colin Sebastian maintains Wayfair (NYSE:W) with a Neutral and raises the price target from $116 to $117.
W
NYSE · W
Wayfair Inc.
Consumer Cyclical · Specialty Retail
$105.74
Up+$0.61 (+0.58%)
Updated Oct 12, 2026, 1:17 AM
SID Score
5.8/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 12.97B
- P/E ratio
- -39.82
- Dividend yield
- 0.00%
- 52-week range
- $55.60 – $119.98
- Volume
- 907.44K
- Avg. volume
- 3.58M
Price performance · W
W price history
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 9, 2026
W closed at $105.74 after 20 trading sessions, up 0.91% for the selected period.
- Last close
- $105.74
- Period change
- +0.91%
- Period low
- $97.67
- Period high
- $107.35
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 9, 2026 | $105.03 | $106.37 | $104.095 | $105.74 | 907.44K |
| Oct 8, 2026 | $103.06 | $106.295 | $102.865 | $105.13 | 2.1M |
| Oct 7, 2026 | $102.76 | $105.50 | $102.695 | $104.47 | 1.6M |
| Oct 6, 2026 | $106.95 | $108.46 | $104.00 | $105.45 | 2.16M |
| Oct 5, 2026 | $101.52 | $107.22 | $101.52 | $106.05 | 2.37M |
| Oct 2, 2026 | $103.49 | $106.00 | $99.24 | $101.25 | 2.21M |
| Oct 1, 2026 | $102.18 | $102.465 | $98.62 | $101.37 | 1.78M |
| Sep 30, 2026 | $103.80 | $105.7899 | $101.93 | $102.56 | 3.07M |
| Sep 29, 2026 | $100.21 | $102.88 | $98.00 | $101.95 | 2.53M |
| Sep 28, 2026 | $94.99 | $99.51 | $94.25 | $98.63 | 2.21M |
| Sep 25, 2026 | $97.50 | $99.79 | $95.99 | $98.15 | 1.88M |
| Sep 24, 2026 | $98.90 | $100.31 | $95.85 | $97.67 | 2.47M |
| Sep 23, 2026 | $105.21 | $105.74 | $97.73 | $99.50 | 4.27M |
| Sep 22, 2026 | $107.79 | $108.68 | $105.53 | $107.35 | 1.79M |
| Sep 21, 2026 | $106.14 | $106.7299 | $104.50 | $104.95 | 1.84M |
| Sep 18, 2026 | $103.40 | $103.73 | $100.34 | $102.46 | 2.91M |
| Sep 17, 2026 | $107.00 | $107.42 | $101.655 | $102.50 | 2.09M |
| Sep 16, 2026 | $105.26 | $106.66 | $102.37 | $103.24 | 2.55M |
| Sep 15, 2026 | $103.825 | $106.225 | $101.20 | $103.69 | 3.29M |
| Sep 14, 2026 | $97.38 | $106.38 | $97.38 | $104.79 | 3.03M |
Latest W news
The latest Smart Investors Daily articles mentioning W.
Stock researchCompany · Overview
Company
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W research
Overview
Company profile and research snapshot.
Company profile
Wayfair engages in e-commerce in the United States (88% of 2024 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2024, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $106.53
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 8, 2026 | Baird | Neutral | — |
| Sep 29, 2026 | Mizuho | Outperform | — |
| Aug 20, 2026 | Rosenblatt | Buy | — |
| Aug 14, 2026 | Citigroup | Buy | — |
| Aug 14, 2026 | Bernstein | Outperform | — |
News briefing
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Yahoo · Oct 7, 2026
3 Reasons to Sell W and 1 Stock to Buy Instead
What a fantastic six months it’s been for Wayfair. Shares of the company have skyrocketed 52.3%, hitting $106.25. This was partly due to its solid quarterly results, and the performance may have investors wondering how to approach the situation.
Yahoo · Oct 6, 2026
Is Best Buy (BBY) Stock Outpacing Its Retail-Wholesale Peers This Year?
Here is how Best Buy (BBY) and Wayfair (W) have performed compared to their sector so far this year.
Yahoo · Oct 1, 2026
How Booking Holdings and Expedia Are Taking Opposite Bets on AI Shopping Agents
Meta's new shopping agent rattled online travel stocks almost equally, but Booking Holdings and Expedia chose opposite responses to the threat. One strategy leaves a company dangerously exposed if Meta decides to cut out the middleman entirely.
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