Benzinga · Sep 18, 2026
UBS Maintains Buy on DraftKings, Lowers Price Target to $48
UBS analyst Robin Farley maintains DraftKings (NASDAQ:DKNG) with a Buy and lowers the price target from $49 to $48.
NASDAQ · DKNG
DraftKings Inc.
Consumer Cyclical · Gambling, Resorts & Casinos
$21.75
Down-$0.72 (-3.20%)
Updated Sep 21, 2026, 7:19 AM
SID Score
4.3/10
Composite research score
Smart Money
60/100
Neutral
- Market cap
- 17.36B
- P/E ratio
- -64.23
- Dividend yield
- 0.00%
- 52-week range
- $20.46 – $44.22
- Volume
- 18.09M
- Avg. volume
- 17.23M
Price performance
DKNG price history
1M range · 19 trading sessions · Daily adjusted prices
DKNG closed at $21.75 after 19 trading sessions, down 16.25% for the selected period.
- Last close
- $21.75
- Period change
- -16.25%
- Period low
- $21.75
- Period high
- $25.97
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 18, 2026 | $22.35 | $22.76 | $21.72 | $21.75 | 18.09M |
| Sep 17, 2026 | $24.32 | $24.3499 | $22.33 | $22.47 | 17.08M |
| Sep 16, 2026 | $24.47 | $24.86 | $23.79 | $24.33 | 8.94M |
| Sep 15, 2026 | $24.85 | $25.255 | $24.52 | $24.64 | 8.08M |
| Sep 14, 2026 | $25.01 | $25.10 | $23.80 | $24.85 | 8.37M |
| Sep 11, 2026 | $23.785 | $24.74 | $23.47 | $24.74 | 11.74M |
| Sep 10, 2026 | $23.68 | $23.988 | $23.41 | $23.71 | 8.23M |
| Sep 9, 2026 | $23.94 | $23.94 | $23.09 | $23.66 | 9.95M |
| Sep 8, 2026 | $24.01 | $24.0934 | $23.36 | $23.87 | 7.98M |
| Sep 4, 2026 | $24.00 | $24.205 | $23.54 | $24.01 | 8.32M |
| Sep 3, 2026 | $24.39 | $24.82 | $24.08 | $24.19 | 6.89M |
| Sep 2, 2026 | $23.88 | $24.88 | $23.7767 | $24.21 | 10.65M |
| Sep 1, 2026 | $23.88 | $24.11 | $23.33 | $23.44 | 8.87M |
| Aug 31, 2026 | $24.83 | $24.94 | $23.875 | $24.29 | 11.54M |
| Aug 28, 2026 | $24.28 | $26.58 | $24.115 | $25.26 | 19.9M |
| Aug 27, 2026 | $24.91 | $24.94 | $24.17 | $24.22 | 7.42M |
| Aug 26, 2026 | $25.58 | $25.76 | $24.64 | $24.78 | 9.42M |
| Aug 25, 2026 | $25.86 | $26.47 | $25.65 | $25.79 | 6.51M |
| Aug 24, 2026 | $26.00 | $26.30 | $25.58 | $25.97 | 6.56M |
Latest DKNG news
The latest Smart Investors Daily articles mentioning DKNG.
Stock researchCompany · Overview
DKNG research
Overview
Company profile and research snapshot.
Company profile
DraftKings got its start in 2012 as an innovator in daily fantasy sports. Then, following a Supreme Court ruling in 2018 that allowed states to legalize online sports wagering, the company expanded into online sports and casino gambling, where it generally holds the number-two or -three revenue share position across states where it competes. DraftKings is now live with online or retail sports betting in 28 states and i-gaming in 5 states, with both products available to around 40% of Canada's population. In 2024, sports revenue was 61% of total sales, i-gaming 32%, and fantasy and lottery 7%. The company plans to launch a predictive event platform in late 2025 and also operates a non-fungible token commission-based marketplace and develops and licenses online gaming products.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $49.45
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 18, 2026 | UBS | Buy | — |
| Sep 18, 2026 | Needham | Buy | — |
| Sep 8, 2026 | Citizens | Market Outperform | — |
| Sep 3, 2026 | Bernstein | Outperform | — |
| Sep 2, 2026 | Wolfe Research | Outperform | — |
News briefing
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Benzinga · Sep 18, 2026
Needham Reiterates Buy on DraftKings, Maintains $35 Price Target
Needham analyst Bernie McTernan reiterates DraftKings (NASDAQ:DKNG) with a Buy and maintains $35 price target.
Benzinga · Sep 18, 2026
What's Going On With DraftKings Stock on Friday?
LeBron James is switching from DraftKings to Polymarket in a reported $15 million deal, putting prediction markets alongside traditional online sports betting.
Yahoo · Sep 17, 2026
CFTC Backs Off Prediction Markets, Crypto Trading Enforcement
The CFTC on Thursday said it won't recommend enforcement against certain providers of online prediction markets, crypto trading.
AI research layers
Interpretive context generated from the platform’s current data sources.
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AI research layers have not been published yet.
