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NASDAQ · DRCT

Direct Digital Holdings, Inc.

Communication Services · Advertising Agencies

$0.91

Up+$0.00 (+0.00%)

Updated Nov 5, 2026, 8:23 PM

SID Score

3.3/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
2.31M
P/E ratio
-0.11
Dividend yield
0.00%
52-week range
$0.55 – $7.21
Volume
1.41M
Avg. volume
11.44M

Price performance · DRCT

DRCT price history

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Latest DRCT news

The latest Smart Investors Daily articles mentioning DRCT.

Stock researchCompany · Overview

DRCT research

Overview

Company profile and research snapshot.

Company profile

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$8.00
Implied upside
—
Analysts
—
DRCT recent ratings
DateFirmRatingTarget
Apr 8, 2026BenchmarkSpeculative Buy—
May 7, 2025BenchmarkBuy—
Apr 24, 2024BenchmarkBuy—
Mar 27, 2024Roth MKMBuy—
Mar 27, 2024BenchmarkBuy—
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Yahoo · Oct 21, 2026

Direct Digital Holdings Announces Intention to Voluntarily Delist from Nasdaq and Deregister Its Class A Common Stock with the SEC

Direct Digital Holdings, Inc. (OTC: DRCT) ("Direct Digital Holdings," "DDH," or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced its intention to voluntarily delist its Class A common stock from The Nasdaq Stock Market LLC ("Nasdaq") and to deregister its Class A common stock under Section 12(b) of the Securities Exchange Act of 1934, as amended (the "Ex

Yahoo · Sep 16, 2026

Orange 142 Launches Enrollment Edge, a New Resource Hub for Higher Education Marketers

Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced the launch of Enrollment Edge, a new content and resource hub designed to help higher education marketers navigate the rapidly evolving enrollment landscape and improve marketing performance. The hub brings together practical tools, industry insights, and perspectives from enrollment marketing leaders to help colleges, un

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