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NASDAQ · DRCT

Direct Digital Holdings, Inc.

Communication Services · Advertising Agencies

$0.91

Up+$0.00 (+0.00%)

Updated Oct 8, 2026, 9:06 AM

SID Score

3.3/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
2.31M
P/E ratio
-0.11
Dividend yield
0.00%
52-week range
$0.55 – $7.21
Volume
1.41M
Avg. volume
11.44M

Price performance · DRCT

DRCT price history

1M range · 18 trading sessions · Daily adjusted prices

Prices through Oct 2, 2026

DRCT closed at $0.91 after 18 trading sessions, down 49.16% for the selected period.

Last close
$0.91
Period change
-49.16%
Period low
$0.91
Period high
$2.08
Daily close
View OHLC price history
DRCT OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 2, 2026$1.54$1.54$0.67$0.911.41M
Oct 1, 2026$1.50$1.56$1.50$1.516.51K
Sep 30, 2026$1.5283$1.63$1.51$1.5214.94K
Sep 29, 2026$1.54$1.60$1.52$1.538.61K
Sep 28, 2026$1.57$1.57$1.51$1.5225.83K
Sep 25, 2026$1.5818$1.6201$1.57$1.5716.07K
Sep 24, 2026$1.6102$1.67$1.55$1.586.89K
Sep 23, 2026$1.59$1.69$1.55$1.6127.75K
Sep 22, 2026$1.73$1.73$1.58$1.6210.75K
Sep 21, 2026$1.66$1.80$1.66$1.7015.45K
Sep 18, 2026$1.74$1.74$1.61$1.6420.1K
Sep 17, 2026$1.70$1.81$1.69$1.7023.39K
Sep 16, 2026$2.06$2.07$1.6101$1.7275.82K
Sep 15, 2026$1.83$2.15$1.77$2.08317.65K
Sep 14, 2026$1.74$1.96$1.64$1.838.32M
Sep 11, 2026$1.78$1.78$1.71$1.715.39K
Sep 10, 2026$1.75$1.85$1.75$1.7710.52K
Sep 9, 2026$1.93$1.94$1.75$1.7922.37K

Latest DRCT news

The latest Smart Investors Daily articles mentioning DRCT.

Stock researchCompany · Overview

DRCT research

Overview

Company profile and research snapshot.

Company profile

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$8.00
Implied upside
—
Analysts
—
DRCT recent ratings
DateFirmRatingTarget
Apr 8, 2026BenchmarkSpeculative Buy—
May 7, 2025BenchmarkBuy—
Apr 24, 2024BenchmarkBuy—
Mar 27, 2024BenchmarkBuy—
Mar 27, 2024Roth MKMBuy—
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News briefing

No generated briefing is available yet.

Yahoo · Sep 16, 2026

Orange 142 Launches Enrollment Edge, a New Resource Hub for Higher Education Marketers

Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced the launch of Enrollment Edge, a new content and resource hub designed to help higher education marketers navigate the rapidly evolving enrollment landscape and improve marketing performance. The hub brings together practical tools, industry insights, and perspectives from enrollment marketing leaders to help colleges, un

Benzinga · Feb 12, 2026

Direct Digital Holdings Regains Nasdaq Listing Compliance

DRCT has received formal notice from The Nasdaq Stock Market LLC ("Nasdaq") confirming that DRCT has regained compliance with Nasdaq Listing Rule 5550(a)(2), which requires a minimum bid price of $1.00 per share, and

AI research layers

Interpretive context generated from the platform’s current data sources.

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