SeekingAlpha · Aug 12, 2026
Direct Digital Holdings, Inc. (DRCT) Q2 2026 Earnings Call Transcript
Direct Digital Holdings, Inc. (DRCT) Q2 2026 Earnings Call August 12, 2026 5:00 PM EDTCompany ParticipantsWalter Frank - Member of IMS Investor...
DR
NASDAQ · DRCT
Direct Digital Holdings, Inc.
Communication Services · Advertising Agencies
$1.79
Down-$0.02 (-1.12%)
Updated Sep 11, 2026, 12:47 AM
SID Score
4.7/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 2.31M
- P/E ratio
- -0.11
- Dividend yield
- 0.00%
- 52-week range
- $0.55 – $7.21
- Volume
- 22.37K
- Avg. volume
- 11.44M
Price performance
DRCT price history
1M range · 19 trading sessions · Daily adjusted prices
DRCT closed at $1.79 after 19 trading sessions, down 34.91% for the selected period.
- Last close
- $1.79
- Period change
- -34.91%
- Period low
- $1.79
- Period high
- $2.75
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 9, 2026 | $1.93 | $1.94 | $1.75 | $1.79 | 22.37K |
| Sep 8, 2026 | $1.87 | $1.9838 | $1.82 | $1.95 | 6.55K |
| Sep 4, 2026 | $1.91 | $1.99 | $1.78 | $1.96 | 20.27K |
| Sep 3, 2026 | $1.93 | $1.99 | $1.93 | $1.99 | 13.68K |
| Sep 2, 2026 | $1.92 | $1.98 | $1.90 | $1.91 | 14.21K |
| Sep 1, 2026 | $2.20 | $2.24 | $1.95 | $1.95 | 21.93K |
| Aug 31, 2026 | $2.38 | $2.46 | $2.26 | $2.26 | 18.95K |
| Aug 28, 2026 | $2.3457 | $2.3999 | $2.3383 | $2.38 | 8.38K |
| Aug 27, 2026 | $2.37 | $2.414 | $2.30 | $2.31 | 9.16K |
| Aug 26, 2026 | $2.345 | $2.39 | $2.33 | $2.34 | 5.77K |
| Aug 25, 2026 | $2.35 | $2.355 | $2.2912 | $2.30 | 5.44K |
| Aug 24, 2026 | $2.46 | $2.465 | $2.35 | $2.35 | 8.23K |
| Aug 21, 2026 | $2.53 | $2.60 | $2.40 | $2.46 | 9.48K |
| Aug 20, 2026 | $2.6192 | $2.6192 | $2.47 | $2.53 | 8.97K |
| Aug 19, 2026 | $2.58 | $2.62 | $2.51 | $2.62 | 3.24K |
| Aug 18, 2026 | $2.63 | $2.635 | $2.5373 | $2.62 | 4.77K |
| Aug 17, 2026 | $2.62 | $2.69 | $2.5905 | $2.66 | 5.42K |
| Aug 14, 2026 | $2.79 | $2.79 | $2.62 | $2.64 | 7.05K |
| Aug 13, 2026 | $2.80 | $2.80 | $2.648 | $2.75 | 21.54K |
Latest DRCT news
The latest Smart Investors Daily articles mentioning DRCT.
Stock researchCompany · Overview
DRCT research
Overview
Company profile and research snapshot.
Company profile
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $8.00
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Apr 8, 2026 | Benchmark | Speculative Buy | — |
| May 7, 2025 | Benchmark | Buy | — |
| Apr 24, 2024 | Benchmark | Buy | — |
| Mar 27, 2024 | Benchmark | Buy | — |
| Mar 27, 2024 | Roth MKM | Buy | — |
News briefing
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SeekingAlpha · Feb 26, 2026
Split Decisions: What Stock Splits Reveal About Today's Economy And Market
Benzinga · Feb 12, 2026
Direct Digital Holdings Regains Nasdaq Listing Compliance
DRCT has received formal notice from The Nasdaq Stock Market LLC ("Nasdaq") confirming that DRCT has regained compliance with Nasdaq Listing Rule 5550(a)(2), which requires a minimum bid price of $1.00 per share, and
Yahoo · Feb 5, 2026
Destinations International Names Orange 142's Cassandra Razzi to Social Impact Committee
Orange 142, LLC ("Orange 142"), a leading digital marketing agency and a division of Direct Digital Holdings (Nasdaq: DRCT), today announced that Cassandra Razzi, Senior Manager of Business Development, has been named to the 2026 Social Impact Committee of Destinations International (DI), the world's largest association for destination organizations and tourism professionals. The appointment reflects Orange 142's ongoing work with destination marketing organizations (DMOs) to expand reach, drive
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