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NASDAQ · FLWS

1-800-FLOWERS.COM, Inc.

Consumer Cyclical · Specialty Retail

$2.61

Down-$0.04 (-1.51%)

Updated Nov 13, 2026, 1:00 PM

SID Score

3.5/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
278.91M
P/E ratio
-1.27
Dividend yield
0.00%
52-week range
$2.33 – $5.23
Volume
408.74K
Avg. volume
1.53M

Price performance · FLWS

FLWS price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Nov 12, 2026

FLWS closed at $2.61 after 21 trading sessions, down 8.74% for the selected period.

Last close
$2.61
Period change
-8.74%
Period low
$2.58
Period high
$2.95
Daily close
View OHLC price history
FLWS OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Nov 12, 2026$2.63$2.63$2.46$2.61408.74K
Nov 11, 2026$2.73$2.76$2.525$2.65413.25K
Nov 10, 2026$2.79$2.815$2.66$2.73417.88K
Nov 9, 2026$2.58$2.885$2.525$2.80592.52K
Nov 6, 2026$2.55$2.635$2.47$2.575221.91K
Nov 5, 2026$2.84$2.85$2.325$2.60419.05K
Nov 4, 2026$2.81$2.93$2.774$2.83192.52K
Nov 3, 2026$2.74$2.80$2.65$2.70196.83K
Nov 2, 2026$2.93$3.055$2.74$2.74441.31K
Oct 30, 2026$2.89$2.93$2.83$2.88179.6K
Oct 29, 2026$2.97$3.005$2.87$2.88170.53K
Oct 28, 2026$2.92$3.04$2.91$2.95349.23K
Oct 27, 2026$2.82$2.93$2.78$2.92195.07K
Oct 26, 2026$2.85$2.87$2.73$2.83406.97K
Oct 23, 2026$2.75$2.8799$2.67$2.86227.06K
Oct 22, 2026$2.63$2.80$2.60$2.79198.69K
Oct 21, 2026$2.68$2.71$2.605$2.65423.82K
Oct 20, 2026$2.67$2.75$2.60$2.69286.81K
Oct 19, 2026$2.74$2.795$2.505$2.692.01M
Oct 16, 2026$2.84$2.92$2.715$2.752.95M
Oct 15, 2026$2.78$2.925$2.74$2.86338.73K

Latest FLWS news

The latest Smart Investors Daily articles mentioning FLWS.

Stock researchCompany · Overview

FLWS research

Overview

Company profile and research snapshot.

Company profile

1-800-Flowers.com Inc is a provider of gifts designed to help customers express, connect, and celebrate. The company's e-commerce business platform features all brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, Harry and David, PersonalizationMall.com, Shari's Berries, FruitBouquets.com, Moose Munch, The Popcorn Factory, Wolferman's Bakery, Stock Yards, and Simply Chocolate. The company's business segments are; Consumer Floral and Gifts, BloomNet, and Gourmet Foods & Gift Baskets. The maximum revenue for the company is generated from its Gourmet Foods & Gift Baskets segment.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Hold
Average target
$9.50
Implied upside
—
Analysts
6
FLWS recent ratings
DateFirmRatingTarget
Mar 14, 2025DA DavidsonNeutral—
Jan 30, 2025DA DavidsonNeutral—
Oct 31, 2024DA DavidsonNeutral—
Aug 30, 2024DA DavidsonNeutral—
Aug 27, 2024DA DavidsonUnderperform—
Open full forecast

News briefing

Generated Nov 13, 2026, 11:18 AM

Why Is FLWS Down Today?

1-800-FLOWERS.COM shares declined 1.51% today amid renewed scrutiny from options traders, suggesting potential headwinds ahead. The modest pullback reflects cautious sentiment around the florist and gifting company, with market participants positioning defensively through derivative activity.

    Bottom line: FLWS's modest decline appears driven by options traders potentially positioning for downside or consolidation, raising questions about near-term momentum. Investors should monitor both derivative activity patterns and upcoming seasonal business catalysts (Mother's Day, etc.) while being mindful of the company's economic sensitivity and concentrated revenue calendar. The key to sustained recovery will be demonstrating resilient consumer demand and operational execution through peak gifting seasons.

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    No results

    AI research layers have not been published yet.

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