SeekingAlpha · Oct 9, 2026
Gap: Old Navy Is Becoming A Problem We Can't Ignore (Downgrade)
The Gap is downgraded to neutral as mounting risks outweigh its value proposition and dividend yield. Click to read more on GAP.
GA
NASDAQ · GAP
The Gap, Inc.
Consumer Cyclical · Apparel - Retail
$22.67
Up+$0.72 (+3.18%)
Updated Oct 15, 2026, 4:00 PM
SID Score
6.0/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 9.94B
- P/E ratio
- 11.69
- Dividend yield
- 3.57%
- 52-week range
- $18.11 – $29.36
- Volume
- 4.35M
- Avg. volume
- 9.04M
Price performance · GAP
GAP price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 14, 2026
GAP closed at $22.67 after 21 trading sessions, up 12.39% for the selected period.
- Last close
- $22.67
- Period change
- +12.39%
- Period low
- $20.17
- Period high
- $23.79
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 14, 2026 | $22.69 | $22.77 | $22.33 | $22.67 | 4.35M |
| Oct 13, 2026 | $23.18 | $23.525 | $22.675 | $22.83 | 4.5M |
| Oct 12, 2026 | $23.02 | $23.26 | $22.52 | $22.78 | 4.7M |
| Oct 9, 2026 | $23.04 | $23.34 | $22.99 | $23.23 | 3.77M |
| Oct 8, 2026 | $23.27 | $23.45 | $22.905 | $23.36 | 5.2M |
| Oct 7, 2026 | $23.33 | $23.70 | $23.0801 | $23.61 | 5.47M |
| Oct 6, 2026 | $23.58 | $24.2072 | $23.425 | $23.79 | 7.46M |
| Oct 5, 2026 | $22.71 | $23.515 | $22.625 | $23.30 | 6.94M |
| Oct 2, 2026 | $23.04 | $23.04 | $22.345 | $22.51 | 4.37M |
| Oct 1, 2026 | $22.76 | $22.985 | $22.50 | $22.73 | 6.16M |
| Sep 30, 2026 | $23.78 | $24.385 | $22.84 | $22.84 | 8.05M |
| Sep 29, 2026 | $23.07 | $23.54 | $22.74 | $23.54 | 8.33M |
| Sep 28, 2026 | $21.66 | $23.24 | $21.59 | $22.95 | 10.44M |
| Sep 25, 2026 | $21.75 | $21.86 | $21.46 | $21.82 | 4.21M |
| Sep 24, 2026 | $21.57 | $21.725 | $21.0801 | $21.69 | 5.3M |
| Sep 23, 2026 | $21.72 | $21.89 | $21.27 | $21.28 | 4.47M |
| Sep 22, 2026 | $21.68 | $21.90 | $21.355 | $21.46 | 5.19M |
| Sep 21, 2026 | $20.84 | $21.2675 | $20.55 | $21.25 | 4.34M |
| Sep 18, 2026 | $20.81 | $20.93 | $20.50 | $20.54 | 9.02M |
| Sep 17, 2026 | $20.49 | $21.01 | $20.32 | $20.87 | 7.64M |
| Sep 16, 2026 | $20.46 | $20.735 | $19.845 | $20.17 | 7.27M |
Latest GAP news
The latest Smart Investors Daily articles mentioning GAP.
Stock researchCompany · Overview
Company
Market Activity
Research & News
GAP research
Overview
Company profile and research snapshot.
Company profile
Gap retails apparel, accessories, and personal-care products under the Gap, Old Navy, Banana Republic, and Athleta brands. Old Navy generates more than half of Gap's sales. The firm also operates e-commerce sites, outlet stores, and specialty stores under various Gap names. Gap operates approximately 2,500 stores in North America, Europe, and Asia and franchises about 1,000 more in Asia, Europe, Latin America, and other regions. Gap was founded in 1969 and is based in San Francisco.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $27.60
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 9, 2026 | BMO Capital | Market Perform | — |
| Aug 31, 2026 | Goldman Sachs | Buy | — |
| Aug 28, 2026 | TD Cowen | Buy | — |
| Aug 28, 2026 | Barclays | Equal-Weight | — |
| Aug 28, 2026 | UBS | Buy | — |
News briefing
No generated briefing is available yet.
Yahoo · Oct 8, 2026
Gap sees executive exit as catalyst to rebuild struggling Athleta unit - Bloomberg
Investing.com -- Gap Inc. has framed the departure of Athleta’s top executive as a strategic turning point, signaling plans to reset the struggling activewear brand as it continues to drag on the retailer’s broader turnaround. According to internal communications reviewed by Bloomberg, Chief Executive Officer Richard Dickson informed staff that the leadership change offers an opportunity to rebuild the division's growth path, even as he cautioned that revitalizing the brand will require sustaine
Benzinga · Oct 8, 2026
'Gap Plans to Use Athleta Leader Exit to Rebuild Slumping Brand' - Bloomberg
https://www.bloomberg.com/news/articles/2026-10-08/gap-plans-to-use-athleta-leader-exit-to-rebuild-slumping-brand
Yahoo · Oct 8, 2026
2 Cash-Producing Stocks to Target This Week and 1 Facing Headwinds
While strong cash flow is a key indicator of stability, it doesn’t always translate to superior returns. Some cash-heavy businesses struggle with inefficient spending, slowing demand, or weak competitive positioning.
AI research layers
Interpretive context generated from the platform’s current data sources.
No results
AI research layers have not been published yet.
