prnewswire.com · Dec 8, 2025
Media Experts Redefine What Quality Means in AI World Dominated by Social Media and Digital Video, According to New IAS Industry Pulse Report
Top priorities for 2026 include measuring media quality across social media and CTV, brand safety for influencer/creator content, and monitoring AI-generated content NEW YORK , Dec. 8, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today released its annual Industry Pulse Report. The new findings reveal that media experts are embracing artificial intelligence (AI) cautiously, centering their brand strategies on the evolution of digital video and social media, and reinforcing media quality as a cornerstone of campaign performance.
