Benzinga · Jul 27, 2021
Programmatic Advertising Company AdTheorent Announces SPAC Deal; Palantir Investment In PIPE
An advertising company that uses machine learning announced a SPAC merger to go public Tuesday morning. The SPAC Deal: AdTheorent announced it will go public with MCAP Acquisition Corporation (NASDAQ: MACQ). The deal values the company at an enterprise value of $775 million. An oversubscribed PIPE includes investments from companies that include Palantir Technologies (NYSE: PLTR). Public MACQ shareholders will own 29.7% of the company after the merger. About AdTheorent: Using a privacy-forward programmatic digital advertising platform, AdTheorent is targeting the growing targeted advertising market. The company offers advertiser-specific business outcomes for top consumer brands. “Since 2012 we have pioneered a new way to target digital ads programmatically without relying on ...
