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Smart Investors Daily
MO

NASDAQ · MORN

Morningstar, Inc.

Financial Services · Financial - Data & Stock Exchanges

$204.37

Down-$1.30 (-0.64%)

Updated Oct 14, 2026, 6:33 PM

SID Score

5.7/10

Composite research score

Smart Money

58/100

Neutral

Market cap
9.08B
P/E ratio
24.08
Dividend yield
1.87%
52-week range
$141.49 – $225.40
Volume
155.23K
Avg. volume
407.63K

Price performance · MORN

MORN price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 13, 2026

MORN closed at $204.37 after 21 trading sessions, up 1.31% for the selected period.

Last close
$204.37
Period change
+1.31%
Period low
$183.55
Period high
$204.45
Daily close
View OHLC price history
MORN OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 13, 2026$206.21$208.02$203.5774$204.37155.23K
Oct 12, 2026$205.74$207.91$204.06$204.30188.19K
Oct 9, 2026$203.98$205.94$203.06$204.45229.61K
Oct 8, 2026$199.30$205.13$198.645$202.74356.69K
Oct 7, 2026$195.95$205.60$194.63$200.65532.12K
Oct 6, 2026$190.69$196.45$189.48$195.69286.32K
Oct 5, 2026$183.96$190.13$182.39$189.16296.28K
Oct 2, 2026$190.55$190.55$183.21$183.55196.27K
Oct 1, 2026$193.92$194.795$189.73$191.21186.38K
Sep 30, 2026$185.01$190.93$185.01$190.04242.29K
Sep 29, 2026$191.27$191.62$184.74$186.35291.13K
Sep 28, 2026$193.90$194.0361$191.24$191.56215.22K
Sep 25, 2026$195.74$198.94$194.415$195.98299.78K
Sep 24, 2026$202.26$203.38$195.20$196.41257.48K
Sep 23, 2026$194.52$202.305$194.29$200.32342.95K
Sep 22, 2026$202.98$203.80$194.88$195.23308.04K
Sep 21, 2026$205.04$207.72$201.19$201.47230.6K
Sep 18, 2026$202.11$204.00$198.895$203.83840.51K
Sep 17, 2026$201.98$204.36$199.50$202.85234.73K
Sep 16, 2026$199.26$204.02$199.26$202.67251.38K
Sep 15, 2026$198.10$204.32$197.295$201.73308.69K

Latest MORN news

The latest Smart Investors Daily articles mentioning MORN.

MORN research

Overview

Company profile and research snapshot.

Company profile

Morningstar Inc is a provider of independent investment research to financial advisers, asset managers, and investors. The company focuses its operations on two core sectors: data and research. It offers data on investments such as mutual funds, stocks, exchange-traded funds, closed-end funds, separate accounts, and variable annuities. Further, the company tracks real-time market data of equity, derivative, currency exchanges, and other investments. In its research operation, Morningstar offers analyst research on passive and active mutual funds, alternative funds, and college saving plans. Morningstar's majority of the revenue is generated in the United States of America.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$285.00
Implied upside
—
Analysts
—
MORN recent ratings
DateFirmRatingTarget
Oct 13, 2026BMO CapitalOutperform—
Jul 7, 2026UBSBuy—
Feb 17, 2026BMO CapitalOutperform—
Oct 30, 2025UBSBuy—
May 12, 2025BMO CapitalOutperform—
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News briefing

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Yahoo · Oct 7, 2026

Morningstar (MORN) Stock Is Up, What You Need To Know

Shares of investment research firm Morningstar (NASDAQ:MORN) jumped 4.4% in the afternoon session after the company launched Morningstar Direct AI, an agentic software platform built to help investment professionals perform analysis and answer high-value questions. According to a company press release, Morningstar Direct AI is live for users worldwide and adds a browser-based interface plus three purpose-built agents.A product-development agent helps asset managers judge category demand and laun

Yahoo · Oct 7, 2026

Morningstar Launches Direct AI, an Agentic Platform Built on Independent Insights

CHICAGO, October 07, 2026--Morningstar, Inc., a leading provider of independent investment insights, today launched Morningstar Direct AI, a reimagined, agentic software experience for its flagship platform. Live today for global users, Direct AI is designed to allow investment professionals to uncover insights, explore opportunities, and perform analysis that was previously fragmented across tools, dependent on institutional knowledge, or required considerable manual workarounds.

Yahoo · Oct 6, 2026

Why Morningstar (MORN) Stock Is Up Today

Shares of investment research firm Morningstar (NASDAQ:MORN) jumped 2.5% in the afternoon session after the company announced that its Morningstar Wealth division will make the Morningstar Public/Private Select Series available through Envestnet. According to a company press release, advisors on Envestnet will be able to use the series through its Fund Strategist Portfolios program. Morningstar Wealth built the portfolios with Apollo, Franklin Templeton, and J.P. Morgan Asset Management, and it

Yahoo · Oct 6, 2026

Morningstar Wealth and Envestnet Expand Advisor Access to Public and Private Markets

CHICAGO, October 06, 2026--Morningstar (Nasdaq: MORN) today announced that its Morningstar Wealth division will make the Morningstar Public/Private Select Series available through Envestnet, giving financial advisors a streamlined way to implement professionally constructed portfolios spanning public and private markets.

AI research layers

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