Benzinga · Sep 20, 2026
Nike Stock Hits New Low as On Holding Competition Heats Up, Yields Spike, and S&P 500 Removal Nears
Nike stock dropped and hit a new low as its bond yields continue rising and as On Holding competition continues rising.

NASDAQ · UA
Consumer Cyclical · Apparel - Manufacturers
$4.85
Down-$0.03 (-0.61%)
Updated Nov 1, 2026, 9:06 AM
SID Score
5.0/10
Composite research score
Smart Money
—
Institutional and insider signal
Price performance · UA
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
UA closed at $4.85 after 20 trading sessions, up 6.13% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $4.91 | $5.00 | $4.815 | $4.85 | 2.08M |
| Oct 29, 2026 | $4.65 | $4.89 | $4.65 | $4.88 | 2.19M |
| Oct 28, 2026 | $4.53 | $4.63 | $4.515 | $4.61 | 2.06M |
| Oct 27, 2026 | $4.46 | $4.62 | $4.41 | $4.55 | 2.11M |
| Oct 26, 2026 | $4.54 | $4.65 | $4.46 | $4.46 | 1.87M |
| Oct 23, 2026 | $4.65 | $4.69 | $4.50 | $4.56 | 1.76M |
| Oct 22, 2026 | $4.54 | $4.755 | $4.54 | $4.73 | 2.42M |
| Oct 21, 2026 | $4.76 | $4.76 | $4.5102 | $4.57 | 1.84M |
| Oct 20, 2026 | $4.66 | $4.805 | $4.66 | $4.76 | 1.79M |
| Oct 19, 2026 | $4.67 | $4.695 | $4.61 | $4.63 | 1.97M |
| Oct 16, 2026 | $4.79 | $4.825 | $4.61 | $4.63 | 1.6M |
| Oct 15, 2026 | $4.70 | $4.865 | $4.685 | $4.75 | 1.97M |
| Oct 14, 2026 | $4.70 | $4.74 | $4.6201 | $4.66 | 2.24M |
| Oct 13, 2026 | $4.84 | $4.90 | $4.73 | $4.76 | 2.14M |
| Oct 12, 2026 | $4.75 | $4.84 | $4.685 | $4.79 | 1.95M |
| Oct 9, 2026 | $4.77 | $4.85 | $4.67 | $4.78 | 1.97M |
| Oct 8, 2026 | $4.63 | $4.765 | $4.61 | $4.74 | 2.68M |
| Oct 7, 2026 | $4.78 | $4.78 | $4.64 | $4.70 | 3M |
| Oct 6, 2026 | $4.62 | $4.7478 | $4.5901 | $4.72 | 3.01M |
| Oct 5, 2026 | $4.56 | $4.59 | $4.46 | $4.57 | 2.29M |
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Market Activity
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UA research
Company profile and research snapshot.
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 450 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 28, 2026 | UBS | Buy | — |
| Aug 11, 2026 | Barclays | Underweight | — |
| Aug 10, 2026 | UBS | Buy | — |
| Aug 10, 2026 | Truist Securities | Hold | — |
| May 14, 2026 | UBS | Buy | — |
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Benzinga · Sep 20, 2026
Nike stock dropped and hit a new low as its bond yields continue rising and as On Holding competition continues rising.
Benzinga · Aug 25, 2026
This whale alert can help traders discover the next big trading opportunities. Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner. Traders often
Fintel · Aug 12, 2026
SeekingAlpha · Aug 7, 2026
Under Armour, Inc. (UAA) Q1 2027 Earnings Call August 7, 2026 8:30 AM EDTCompany ParticipantsLance Allega - Senior Vice President of Investor Relations...
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The latest Smart Investors Daily articles mentioning UA.