NASDAQ · YUM
Consumer Cyclical · Restaurants
$150.83
Up+$4.14 (+2.82%)
Updated Oct 16, 2026, 4:10 AM
SID Score
5.2/10
Composite research score
Smart Money
58/100
Neutral
Price performance · YUM
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 15, 2026
YUM closed at $150.83 after 21 trading sessions, up 11.11% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | $149.20 | $151.38 | $149.20 | $150.83 | 2.53M |
| Oct 14, 2026 | $146.82 | $147.06 | $144.20 | $146.69 | 2.74M |
| Oct 13, 2026 | $147.47 | $148.67 | $145.98 | $147.06 | 2.33M |
| Oct 12, 2026 | $144.50 | $147.10 | $143.935 | $146.75 | 2.69M |
| Oct 9, 2026 | $144.00 | $145.47 | $143.04 | $144.82 | 3.14M |
| Oct 8, 2026 | $140.40 | $144.08 | $140.00 | $143.00 | 2.6M |
| Oct 7, 2026 | $139.80 | $141.18 | $139.80 | $140.35 | 2.34M |
| Oct 6, 2026 | $137.03 | $139.97 | $136.75 | $139.84 | 2.16M |
| Oct 5, 2026 | $136.63 | $138.06 | $135.35 | $136.97 | 3.17M |
| Oct 2, 2026 | $136.70 | $137.88 | $135.95 | $136.12 | 1.76M |
| Oct 1, 2026 | $136.89 | $137.445 | $135.89 | $136.69 | 1.74M |
| Sep 30, 2026 | $138.56 | $138.57 | $136.30 | $136.34 | 1.91M |
| Sep 29, 2026 | $137.63 | $138.57 | $137.03 | $137.73 | 1.62M |
| Sep 28, 2026 | $138.775 | $140.30 | $137.55 | $138.28 | 1.84M |
| Sep 25, 2026 | $136.99 | $139.63 | $136.405 | $138.63 | 2.31M |
| Sep 24, 2026 | $139.54 | $140.62 | $137.25 | $137.34 | 2.5M |
| Sep 23, 2026 | $139.66 | $141.22 | $138.151 | $140.63 | 2.64M |
| Sep 22, 2026 | $140.44 | $141.15 | $138.86 | $139.71 | 2.91M |
| Sep 21, 2026 | $138.70 | $139.95 | $137.79 | $139.33 | 2.64M |
| Sep 18, 2026 | $135.495 | $138.32 | $134.26 | $137.99 | 4.73M |
| Sep 17, 2026 | $138.94 | $140.9441 | $135.69 | $135.75 | 2.04M |
The latest Smart Investors Daily articles mentioning YUM.
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Market Activity
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YUM research
Company profile and research snapshot.
Yum Brands is a US-based restaurant operator featuring a portfolio of four brands: KFC (31,981 global units at year-end 2024), Pizza Hut (20,225 units), Taco Bell (8,757 units), and Habit Burger & Grill (nearly 400 units). With more than $65 billion in 2024 systemwide sales, the firm is the second-largest restaurant company in the world behind McDonald's ($131 billion). Yum is 98% franchised, with the largest franchisee, Yum China, spun out in 2016, after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity. Yum is the newest evolution of Tricon, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 7, 2026 | TD Cowen | Buy | — |
| Oct 6, 2026 | Guggenheim | Buy | — |
| Sep 29, 2026 | JP Morgan | Overweight | — |
| Sep 24, 2026 | Argus Research | Hold | — |
| Sep 16, 2026 | Baird | Outperform | — |
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Yahoo · Mar 27, 2026
Yum! Brands, Inc. (NYSE:YUM) is one of the 7 Best Restaurant Stocks to Buy for Growth in 2026. On March 20, Andrew Charles of TD Cower reiterated his $180 price target on the Yum! Brands, Inc. (NYSE:YUM) stock, along with the Buy rating. The analyst is optimistic about the company’s strong marketing plans and menu […]
SeekingAlpha · Mar 26, 2026
El Pollo Loco has executed an asset-light turnaround, driving a ~30% stock gain and outperforming peers. Click here to read my earnings analysis of LOCO stock.
Yahoo · Mar 20, 2026
Recent hedge fund moves into Yum! Brands (YUM), alongside Taco Bell making Nacho Fries a permanent menu item and adding more than 20 products, give investors fresh reasons to recheck the stock’s current setup. See our latest analysis for Yum! Brands. Yum! Brands’ recent Taco Bell menu push and new hedge fund positions come as the share price sits at US$156.25, with a 1 month share price return of a 3.06% decline but a 3 year total shareholder return of 29.62%, suggesting longer term momentum...
Yahoo · Mar 19, 2026
Yum! Brands’s 10.6% return over the past six months has outpaced the S&P 500 by 9.5%, and its stock price has climbed to $161.09 per share. This was partly thanks to its solid quarterly results, and the performance may have investors wondering how to approach the situation.
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The latest Smart Investors Daily articles mentioning YUM.
