investopedia.com · Dec 4, 2025
Americans Shift from High-End Booze to Cheaper Bottles
Fewer booze buyers are reaching for the top shelf.

NYSE · BF-A
Consumer Defensive · Beverages - Wineries & Distilleries
$28.90
Up+$0.35 (+1.23%)
Updated Aug 15, 2026, 6:21 AM
SID Score
6.0/10
Composite research score
Smart Money
46/100
Neutral
Price performance
1M range · 0 trading sessions · Daily adjusted prices
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BF-A research
Company profile and research snapshot.
Brown-Forman Corporation, together with its subsidiaries, manufactures, distills, bottles, imports, exports, markets, and sells various alcoholic beverages. It provides spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink and ready-to-pour products, ready-to-drink cocktails, vodkas, tequilas, champagnes, brandy, bourbons, and liqueurs. The company offers its products primarily under the Jack Daniel's, Reserve, Old Forester, Coopers' Craft, Herradura, el Jimador, New Mix, Korbel Champagnes, Sonoma-Cutrer, Finlandia, GlenDronach, Benriach, Glenglassaugh, Chambord, Slane, and Fords Gin brands. It is also involved in the sale of used barrels, bulk whiskey, and wine; and provision of contract bottling services. The company serves retail customers and consumers through distributors or state governments; and retailers, wholesalers, and provincial governments directly. It has operations in the United States, Germany, Australia, the United Kingdom, Mexico, and internationally. The company was founded in 1870 and is headquartered in Louisville, Kentucky.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 11, 2022 | Wedbush | Neutral | — |
| Oct 13, 2020 | Redburn | Sell | — |
| Sep 3, 2020 | Morgan Stanley | Underweight | — |
| Aug 27, 2020 | B of A Securities | Underperform | — |
| Jun 10, 2020 | Deutsche Bank | Hold | — |
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investopedia.com · Dec 4, 2025
Fewer booze buyers are reaching for the top shelf.
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The latest Smart Investors Daily articles mentioning BF-A.