globenewswire.com · Dec 2, 2025
$201M (CAD) Exit for Bar Brand TRUBAR Reported Last Week by CPG Insider – Founded by Former NFL Player Brad Pyatt and His Wife
TRUBAR: the plant-based protein bars VANCOUVER, British Columbia, Dec. 02, 2025 (GLOBE NEWSWIRE) -- According to CPG Insider, TRUBAR, a better-for-you bar brand under Simply Better Brands (TSE: TRBR), was announced last week to be acquired by ETİ Gıda in a $201 million (CAD) all-cash transaction . The deal, representing a 64% premium over TRUBAR's previous closing share price, is expected to accelerate the brand's growth across North America while expanding its global presence.

