CNBC · Sep 5, 2026
From ‘mystery vacations’ to hostels, budget travelers get thrifty as prices rise
Despite rising prices and the travel industry focusing on the luxury segment, budget-minded vacationers are still finding ways to get away.
NYSE · LUV
Southwest Airlines Co.
Industrials · Airlines, Airports & Air Services
$39.62
Down-$0.46 (-1.15%)
Updated Sep 8, 2026, 6:06 PM
SID Score
4.8/10
Composite research score
Smart Money
54/100
Neutral
- Market cap
- 21.08B
- P/E ratio
- 58.94
- Dividend yield
- 2.27%
- 52-week range
- $35.73 – $55.11
- Volume
- 5.47M
- Avg. volume
- 9.29M
Price performance
LUV price history
1M range · 20 trading sessions · Daily adjusted prices
LUV closed at $39.62 after 20 trading sessions, down 11.76% for the selected period.
- Last close
- $39.62
- Period change
- -11.76%
- Period low
- $37.68
- Period high
- $45.52
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 4, 2026 | $38.75 | $39.755 | $38.70 | $39.62 | 5.47M |
| Sep 3, 2026 | $38.58 | $39.05 | $38.16 | $38.73 | 4.75M |
| Sep 2, 2026 | $38.62 | $39.05 | $38.20 | $38.61 | 4.61M |
| Sep 1, 2026 | $38.10 | $38.47 | $37.58 | $37.68 | 4.34M |
| Aug 31, 2026 | $39.14 | $39.36 | $38.45 | $38.53 | 4.54M |
| Aug 28, 2026 | $40.56 | $40.56 | $39.63 | $39.64 | 3.13M |
| Aug 27, 2026 | $40.52 | $40.7695 | $39.69 | $39.76 | 3.76M |
| Aug 26, 2026 | $41.75 | $41.81 | $40.66 | $40.67 | 4.14M |
| Aug 25, 2026 | $41.65 | $41.84 | $40.42 | $40.82 | 5.81M |
| Aug 24, 2026 | $40.91 | $41.13 | $40.24 | $40.71 | 5.81M |
| Aug 21, 2026 | $40.60 | $40.60 | $39.985 | $40.38 | 3.97M |
| Aug 20, 2026 | $40.86 | $41.00 | $39.835 | $39.89 | 4.74M |
| Aug 19, 2026 | $42.60 | $42.735 | $41.39 | $41.42 | 3.63M |
| Aug 18, 2026 | $43.01 | $43.355 | $42.42 | $42.49 | 5.03M |
| Aug 17, 2026 | $44.09 | $44.09 | $43.245 | $43.35 | 3.74M |
| Aug 14, 2026 | $44.75 | $45.14 | $44.101 | $44.26 | 3.04M |
| Aug 13, 2026 | $45.84 | $45.90 | $44.85 | $44.87 | 3.41M |
| Aug 12, 2026 | $45.85 | $45.96 | $44.57 | $44.98 | 3M |
| Aug 11, 2026 | $45.20 | $45.89 | $44.97 | $45.52 | 3.37M |
| Aug 10, 2026 | $46.29 | $46.445 | $44.78 | $44.90 | 5.58M |
Latest LUV news
The latest Smart Investors Daily articles mentioning LUV.
Stock researchCompany · Overview
LUV research
Overview
Company profile and research snapshot.
Company profile
Southwest Airlines is the largest domestic air carrier in the United States by passengers boarded. Southwest operates nearly 800 aircraft in an all-Boeing 737 fleet. Despite offering some longer routes and a few perks for business travelers, the airline predominantly specializes in short-haul, leisure flights operated in a single, open-seating cabin configuration in a point-to-point network. In early 2026, Southwest will modify its cabins to offer some rows with extra legroom and will update its ticketing process and merchandising to offer assigned seats and more fare categories, including a basic economy class that will more directly compete with other airlines' offerings and appear for the first time in travel aggregators' search results.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $38.67
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 24, 2026 | TD Cowen | Buy | — |
| Aug 24, 2026 | Raymond James | Outperform | — |
| Jul 24, 2026 | BMO Capital | Outperform | — |
| Jul 24, 2026 | JP Morgan | Overweight | — |
| Jul 24, 2026 | Citigroup | Neutral | — |
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SeekingAlpha · Sep 4, 2026
The Afterburners Could Kick In Soon On Southwest Airlines Stock - Rating Upgrade
Southwest Airlines is undergoing a robust revenue transformation, embracing ancillary fees, and assigned seating. See why LUV stock is upgraded to a strong buy.
Yahoo · Sep 2, 2026
The new Southwest Airlines lounges are coming to surprising airports
The airline unveiled its first lounge openings after much speculation.
Yahoo · Sep 2, 2026
Southwest Airlines' First-Ever Lounges to Debut in Austin, Baltimore, Honolulu, and Nashville; with at Least Seven More Planned
Southwest Airlines Co. (NYSE: LUV) today unveils plans for its first-ever airport lounge network, marking the next chapter of the Southwest Airlines® travel experience.
AI research layers
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