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NYSE · LUV

Southwest Airlines Co.

Industrials · Airlines, Airports & Air Services

$39.50

Down-$0.70 (-1.77%)

Updated Oct 20, 2026, 1:17 AM

SID Score

4.6/10

Composite research score

Smart Money

58/100

Neutral

Market cap
21.08B
P/E ratio
58.94
Dividend yield
2.28%
52-week range
$35.73 – $55.11
Volume
5.62M
Avg. volume
9.29M

Price performance · LUV

LUV price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 16, 2026

LUV closed at $39.50 after 20 trading sessions, down 5.43% for the selected period.

Last close
$39.50
Period change
-5.43%
Period low
$39.34
Period high
$42.68
Daily close
View OHLC price history
LUV OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 16, 2026$40.91$41.25$39.4501$39.505.62M
Oct 15, 2026$39.47$40.92$39.25$40.835.49M
Oct 14, 2026$39.90$40.415$39.09$39.345.92M
Oct 13, 2026$40.86$41.20$40.14$40.653.99M
Oct 12, 2026$41.20$41.735$40.675$40.764.1M
Oct 9, 2026$41.02$41.74$40.62$41.666.87M
Oct 8, 2026$41.00$41.50$40.82$41.3614.56M
Oct 7, 2026$41.68$42.14$41.5431$41.724.71M
Oct 6, 2026$42.34$43.155$41.86$42.454.84M
Oct 5, 2026$42.50$42.59$41.695$41.855.8M
Oct 2, 2026$42.80$42.83$41.81$42.476.2M
Oct 1, 2026$41.57$42.19$41.36$41.845.11M
Sep 30, 2026$42.125$42.24$41.44$41.644.84M
Sep 29, 2026$43.17$43.17$41.47$42.084.11M
Sep 28, 2026$41.54$42.96$41.30$42.285.97M
Sep 25, 2026$42.19$42.77$41.19$42.686.98M
Sep 24, 2026$40.74$41.855$40.45$41.556.02M
Sep 23, 2026$41.55$41.79$40.99$41.045.66M
Sep 22, 2026$42.75$43.195$41.63$42.087.72M
Sep 21, 2026$41.68$41.78$40.93$41.776.34M

Latest LUV news

The latest Smart Investors Daily articles mentioning LUV.

LUV research

Overview

Company profile and research snapshot.

Company profile

Southwest Airlines is the largest domestic air carrier in the United States by passengers boarded. Southwest operates nearly 800 aircraft in an all-Boeing 737 fleet. Despite offering some longer routes and a few perks for business travelers, the airline predominantly specializes in short-haul, leisure flights operated in a single, open-seating cabin configuration in a point-to-point network. In early 2026, Southwest will modify its cabins to offer some rows with extra legroom and will update its ticketing process and merchandising to offer assigned seats and more fare categories, including a basic economy class that will more directly compete with other airlines' offerings and appear for the first time in travel aggregators' search results.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$38.67
Implied upside
—
Analysts
—
LUV recent ratings
DateFirmRatingTarget
Oct 16, 2026UBSBuy—
Oct 7, 2026SusquehannaNeutral—
Oct 2, 2026TD CowenBuy—
Sep 28, 2026BMO CapitalOutperform—
Sep 24, 2026UBSBuy—
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News briefing

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Yahoo · Oct 16, 2026

How Loyalty Overhaul At Southwest Airlines (LUV) Has Changed Its Investment Story

Southwest Airlines has overhauled its Rapid Rewards program with new Silver, Gold, and Platinum tiers, Milestone Rewards, expanded international partnerships, and premium travel perks such as the Southwest Icon Lounge and fleetwide Starlink connectivity, along with a quicker tier path for co branded credit cardholders starting in 2027. The move signals a push by Southwest Airlines to deepen high margin loyalty and card economics while courting higher value travelers through richer benefits,...

AI research layers

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