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Smart Investors Daily
PL

NYSE · PLNT

Planet Fitness, Inc.

Consumer Cyclical · Leisure

$47.05

Down-$2.44 (-4.93%)

Updated Sep 22, 2026, 11:00 AM

SID Score

3.4/10

Composite research score

Smart Money

58/100

Neutral

Market cap
9.11B
P/E ratio
44.06
Dividend yield
0.00%
52-week range
$37.03 – $114.26
Volume
2.78M
Avg. volume
1.36M

Price performance

PLNT price history

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Latest PLNT news

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PLNT research

Overview

Company profile and research snapshot.

Company profile

Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Average target
$129.67
Implied upside
Analysts
PLNT recent ratings
DateFirmRatingTarget
Aug 18, 2026Morgan StanleyEqual-Weight
Aug 7, 2026RBC CapitalOutperform
Jul 20, 2026Canaccord GenuityBuy
Jul 9, 2026JP MorganOverweight
May 20, 2026Roth CapitalBuy
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Yahoo · Sep 14, 2026

Mount Vernon buys Publix-anchored retail for $67M in its first major SoFla shopping center purchase

Mount Vernon Company’s Bruce Percelay and Promenade Shopping Plaza (Mount Vernon Company, Getty)Mount Vernon Company paid $66.9 million for a Palm Beach Gardens shopping plaza whose anchor tenant is a renovated Publix grocery store. Nuveen Real Estate sold the 207,900-square-foot Promenade Shopping Plaza for $17.6 million more than it paid — $49.3 million in 2017. The deal closed at $321 per square foot. Beacon Bank provided Boston-based Mount Vernon with a $35.9 million loan. The neighborhood s

Yahoo · Sep 14, 2026

Planet Fitness Inspires Approximately 3.7 Million Teens to Prioritize Fitness Through its High School Summer Pass® Program

Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, today announced that approximately 3.7 million teens ages 14 to 19 participated in its 2026 High School Summer Pass® program from June 1 through August 31, consistent with last year's participation. Teens logged more than 19.4 million workouts, up 2% from last year, underscoring this generation's dedication to physical and mental wellness.

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