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PL

NYSE · PLNT

Planet Fitness, Inc.

Consumer Cyclical · Leisure

$51.60

Down-$1.63 (-3.15%)

Updated Sep 1, 2026, 6:46 PM

SID Score

3.6/10

Composite research score

Smart Money

58/100

Neutral

Market cap
9.11B
P/E ratio
44.06
Dividend yield
0.00%
52-week range
$37.03 – $114.26
Volume
2.44M
Avg. volume
1.36M

Price performance

PLNT price history

1M range · 21 trading sessions · Daily adjusted prices

PLNT closed at $51.60 after 21 trading sessions, down 8.23% for the selected period.

Last close
$51.60
Period change
-8.23%
Period low
$47.92
Period high
$56.59
Daily close
View OHLC price history
PLNT OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Aug 31, 2026$52.74$53.00$51.47$51.602.44M
Aug 28, 2026$51.76$53.59$51.76$53.331.52M
Aug 27, 2026$52.44$53.35$51.69$51.701.65M
Aug 26, 2026$51.94$53.78$51.94$53.291.32M
Aug 25, 2026$53.67$54.13$51.61$52.541.62M
Aug 24, 2026$54.16$55.37$53.63$53.861.54M
Aug 21, 2026$53.29$54.52$53.21$54.201.71M
Aug 20, 2026$53.81$53.83$52.66$53.121.37M
Aug 19, 2026$54.17$54.17$52.39$53.951.74M
Aug 18, 2026$51.71$53.7919$51.06$53.362.35M
Aug 17, 2026$50.42$52.75$50.03$50.632.26M
Aug 14, 2026$49.15$51.20$49.15$50.361.45M
Aug 13, 2026$48.00$49.22$47.58$49.103.06M
Aug 12, 2026$48.79$48.80$47.75$48.261.64M
Aug 11, 2026$48.68$49.22$47.705$47.923.01M
Aug 10, 2026$49.60$49.90$48.41$48.963.22M
Aug 7, 2026$51.53$51.55$49.97$50.012.9M
Aug 6, 2026$55.50$56.26$51.13$51.215.24M
Aug 5, 2026$56.14$56.94$55.64$56.592.36M
Aug 4, 2026$55.72$56.20$54.75$55.971.42M
Aug 3, 2026$56.32$57.40$56.02$56.231.66M

Latest PLNT news

The latest Smart Investors Daily articles mentioning PLNT.

Stock researchCompany · Overview

PLNT research

Overview

Company profile and research snapshot.

Company profile

Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$129.67
Implied upside
—
Analysts
—
PLNT recent ratings
DateFirmRatingTarget
Aug 18, 2026Morgan StanleyEqual-Weight—
Aug 7, 2026RBC CapitalOutperform—
Jul 20, 2026Canaccord GenuityBuy—
Jul 9, 2026JP MorganOverweight—
May 20, 2026Roth CapitalBuy—
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News briefing

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Yahoo · Aug 19, 2026

Why Planet Fitness (PLNT) Stock Is Trading Up Today

Shares of inclusive gym franchise company (NYSE:PLNT) jumped 4.7% in the afternoon session after Morgan Stanley raised its price target to $51 from $47, according to MarketBeat. Morgan Stanley kept an Equal Weight rating. At about $50.56, the new $51 target implies less than 1% upside, so this is a valuation tweak, not a bullish rating change. Street consensus remains Moderate Buy, with an average target near $70. The move follows Planet Fitness’s August 6 quarter: EPS of $0.88 versus $0.85 expe

Yahoo · Aug 18, 2026

Could Planet Fitness (PLNT) Rebound Despite Slower Member Growth?

Baron Capital, an investment management company, released its Q2 2026 investor letter for the “Baron Small Cap Fund.” Baron Small Cap Fund gained 12.57% (Institutional Shares) in the second quarter, trailing the Russell 2000 Growth Index’s 25.71% return. A copy of the letter can be downloaded here. U.S. equities rebounded sharply after March’s selloff related […]

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